Real-Time Tracking of Donor Designations for

Hospital CampaignsJosh Muller – Gift of Hope

Organ & Tissue Donor Network

Hospitals for Hope as an Alternative• Provides hospitals with a turnkey

campaign• Engages hospital staff and

community with less effort• Uses best practices identified from

previous NDLM’s• Takes onus off of HD and hospital

partners to design and implement April campaign

On-Site Component

• Photographed donation advocates• Created print collateral:

• 24” by 36” foam core posters• 8 ½” by 11” flyers• Table tents

On-Line Component

Similar to an on-line fundraising campaign

On-Line Component (cont.)

• Branded webpages• Features donation advocate• Real-time registration tracking• Social & interactive• Email driven

Driving Traffic

Registration Process

Backend Processes

Add a new partner

Setting Up a Campaign Page

Exporting Donors

Export Donors

Results

• 45 Hospitals for Hope partners• More than 4,700 registrations/reaffirmations• 700+ “Likes” on Facebook• Countless impressions with key stakeholders• Month-long exposure of the Gift of Hope brand and

message via on-line components• Gave a voice to organ and tissue donation within

hospitals

Key Takeaways

• Developing a Hospitals for Hope microsite will require a web and development team

• Once constructed, sites can be very user-friendly for administrators

• Costs associated with a similar microsite will be upfront with minimal long-term investment

• Microsites like Hospitals for Hope provide a simple way for partners to conduct on-line campaigns

Learn more about Hospitals for Hope at

www.Hospitals4Hope.org

Josh MullerGift of Hope Organ & Tissue Donor Network

jmuller@giftofhope.org630.758.2743