real world b2c digital signage solutions
DESCRIPTION
Real World B2C Digital Signage Solutions. Paul Regensburg Josh Kairoff Sharp Electronics. Digital MFP. Professional monitor. POS / ECR. Projector. Sharp Imaging and Information Company of America. PC BOX with signage S/W. Professional Monitors line-up PN-E series. PN-E471. PN-E601. - PowerPoint PPT PresentationTRANSCRIPT
Real World B2C Digital Signage Solutions.
Paul Regensburg
Josh Kairoff
Sharp Electronics
Sharp Imaging and Information Company of America
Professional monitorDigital MFP
ProjectorPOS / ECR
PC BOX with signage S/W
Professional Monitors line-up
PN-E seriesPN-E601PN-E601PN-E601PN-E60160" Class
(601/16" Diagonal)UV2A LCD
52" Class (521/16" Diagonal)UV2A LCD
PN-E521PN-E521
PN-E471PN-E471
42" Class (421/16" Diagonal)TFT LCD
PN-E421PN-E421
47" Class (4715/16" Diagonal)
TFT LCD
When building up to the second step Image after the installation
When building up the 2nd. step
Attaching basic module to the display
When building up the 3rd. step Rear view after the installation
Professional Monitor PN-V601
PN-V601 Ultra Slim Bezel 60” Video Wall Display
LED backlight(full array)
TFT panel
Electronic Digital Signage's Biggest Competition
Paper, Paint and Tape……
What is Electronic Digital Signage
• Design, Delivery, Display.• Installation, Management, Maintenance.• Initial Cost, reoccurring costs, cash flow.• Delivering a product that provides value.
3 different Blue-Ray software update example
ALWAYS UNDERSTANDAND NEVER ASSUME WHOPAYS FOR WHAT.
Successful Electronic Digital Signage MUST provide more actual
value then actual cost.Calculating ROI depends on many unique factors
and metrics:• Cost of equipment purchase• Cost of system programming, operation and
maintenance.• Direct vs. Indirect Value
– Sales, branding, customer satisfaction, labor, materials, etc.
• Potential for new revenue.• Value of environment theming elements.
Successful Electronic Digital Signage MUST provide more actual value
then actual cost. Example electronic digital signage
installations
• San Pedro Fish Market
• Dunkin Donuts
• LAX international terminal Arrival area
• 911 memorial museum
• Freemont Street Experience
San Pedro Fish Market• Existing high volume retail seafood
restaurant
• Located on salt water harbor with open and unprotected seating area.
• Existing RF TV distribution
• Strong highly motivated ‘do it our selves’ management style.
• Very cost conscience end user
Dunkin Donuts
Static coffee menu Credentials Video
BEFORE AFTER 47” Monitor
Sharp TPC01 w/ SDSS software
TPC01 w/ SDSS
VGA Cable
LAX international terminal Arrival
Not all digital signage is advertising or menu boards.
911 memorial museum• Supporting a good cause.• Presenting images and
information to the public• Branding, and product display
Freemont Street Experience
• Sponsored by federal grant money and a large Electronics company
• Commercial run before each show.
Photo by (c) Tomo.Yun Photo by (c) Tomo.Yun http://www.yunphoto.net http://www.yunphoto.net
Conclusion• Every Digital signage project is unique
– Use the appropriate technologies• Learning the strengths, weaknesses and
limitations of digital signage equipment is KEY to being successful.
• Saving pennies can be the most expensive cost in digital signage projects.
• Fixing problems is always more work then avoiding them.
• Effectively presenting compelling and relevant content WILL increase awareness and demand.
End