real-world consumer intelligence for advertisers and brands · gravy analytics turns the noise...
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1 Gravy Proprietary and Confidential | gravyanalytics.com
Let’s Yoga | 4:30 pm
College Funding 101 | 10:30 am
Central Beer Garden:
Pilsner Tasting | 8:00 pm
Lego Club | 1:45 pm
Classic Dog Show | 9:30 am
Childbirth Preparation | 6:30 pm
Frozen On Ice | 3:00 pm
Tim McGraw & Kate Keys | 9:00 pm
Gordon Biersch Happy Hour|
5:30 pm
Exotic Car Show | 8:15 am
Real-World Consumer
Intelligence for
Advertisers and Brands
2 Gravy Proprietary and Confidential | gravyanalytics.com
Gravy Analytics turns the noise created by hundreds of billions of global location signals
into valuable consumer insights and intelligence.
We capture the 1MM+ events
that occur every day
We verify consumer
attendance at 10MM+ Places
and 1MM+ Events via the
patented Gravy AdmitOne™
platform
We create TruLife™ Audiences
and predictive TruInsights™
Analytics based on how
consumers live their daily lives
We translate 15+ billion global location signals into real-world
consumer intelligence - every day
OUR APPROACH IS UNIQUE
3 Gravy Proprietary and Confidential | gravyanalytics.com
the events your customers
attend,
the places they visit,
where they spend their time,translates into intelligence
“Where we go is who we are”
WE UNDERSTAND CONSUMER BEHAVIOR
LIFESTYLES LIFE STAGES
AFFINITIES INTERESTS
4 Gravy Proprietary and Confidential | gravyanalytics.com
We capture and verify attendance at every
event and point-of-interest in the US
The only consumer intelligence platform delivering
predictive analytics and real-time insight into how
people engage at over 10MM locations and daily
events
WHAT WE DO
Proprietary IP & Patents:• US Patent Application No. 14/001,020 – Utility/Design - DISCOVERY METHOD AND DISCOVERY SYSTEM - USING LOCATION-TIME INTERSECTIONS
• US Provisional Patent: ATTENDANCE ALGORITHM. Application No. 62/109,138 US Patent and Trademark Office No. 2988
Location Signals
Place Data
Event Data
Verified Attendance
5 Gravy Proprietary and Confidential | gravyanalytics.com
HOW IT WORKS
Collect Geo Signals From
Our Network of Partners,
Apps & more
Patented Data Cleansing &
Processing to Verify Location &
Event Attendances
Robust & Actionable
Consumer Intelligence
Over 250MM+ devices and 15B+ location
signals captured every day
Polygon
Geo-fencesMachine
Learning
Engagement
Parameters
Proximity
Metadata
Wi-Fi
BLE
BeaconsCellular
GPS
10MM+ daily events, places & points-of-interest
5+ years of engineering & development to create
the proprietary AdmitOne™ platform
Custom analytics and data
175+ standard Gravy persona-based
audiences for targeting
Geo-Signals Cloud AdmitOne™ Signal Processing Insights
PLACES EVENTS POIS
6 Gravy Proprietary and Confidential | gravyanalytics.com
• Gravy captures the activities that indicate
the highest consumer commitment
SCORING CONSUMER COMMITMENT & RELEVANCE
• Without real-world context
location can be misleading
Consu
mer
Com
mit
ment
Consumer Activities
‘Wine Enthusiasts’Commitment Index
Goes to Costco.com
Visits a Costco store
Goes to a wine tastingat a local vineyard
Ariana Grande| Feb 27
Big Ten Mens’
Basketball| Mar 9
Ringling Bros. | Apr 1
Green Day| Mar 13
Wizards v. Heat | Apr 8Online Offline
7 Gravy Proprietary and Confidential | gravyanalytics.com
Increase ad conversions, reduce waste
Enable cross-sell/upsell and win back
Improve customer loyalty
WE INCREASE REVENUE FOR LEADING BRANDS
Value
Increase offer conversion
Enable precise campaign attribution
HowCreate unique audience segments, including
high value intenders
Personalize offers based
on customers’ recently attended events
Capture when consumers are in-market for a
new purchase or visit competitors
Prove that campaigns drive foot traffic & visits
Delivering offers/promotions to customers
based on their favorite activities
8 Gravy Proprietary and Confidential | gravyanalytics.com
Consumer privacy
protection is the
cornerstone of our business
• No Universal Tracking
• Gravy does not track users - we only geo-fence places
and events relevant to shopping, dining and events
• No residences or PII related locations
• No Storage of Location Data
• Gravy applies metadata to aggregated location signals,
then discards lat/long and associated data
• No PII
• Gravy does not collect or maintain PII; all records
received from clients or sent to clients are hashed
• 100% Opt-In
• All signals come from opted-in consumers
CONSUMER PRIVACY IS PARAMOUNT