real world winning tactics for content creation & marketing
DESCRIPTION
In this presentation, Arnie Kuenn provides real case studies and examples of effective content marketing.TRANSCRIPT
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Real World Winning Tactics for Content Creation &
Marketing
Presented by:Arnie Kuenn
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About Your Presenter• President of Vertical Measures a search,
social & content marketing agency• Instructor for the Content Marketing
Institute & Online Marketing Institute• Author of Accelerate! Move Your
Business Forward Through the Convergence of Search, Social and Content Marketing
• Tweeting? - @ArnieK #PubCon
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When someone types a keyword phrase into the search box, there are only two possible outcomes:– They will find you.– They will find your competitor.
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Get Found Via Video
When properly search engine optimized, videos are 53 times more likely than text pages to appear on Google’s first page search results. -- Forrester Research
Twitter: @ArnieK #PubCon
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Videos – Not as Hard as You Think
Webinars
Fun
Interviews
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Might Just Change Your Business
Sales went up 600% first year
Twitter: @ArnieK #PubCon
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• After 10 years, dozens of pitches to dentists & retailers and a $50,000 TV infomercial….
• Orabrush spent $500 on a funny video about bad breath that promoted the tongue cleaner on YouTube.
• Created an app for detecting bad breath (above)
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Results So Far…
• YouTube channel has received 35 million+ views and has over 157,000 subscribers
• Over 295,000 fans on Facebook • Over 4,000 followers on Twitter• The 15 person company has sold
$1 million worth of the $5 tongue brushes through YouTube
• Major drugstores (3700+) are beginning to stock it on their shelves.
Twitter: @ArnieK #PubCon
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Videos Can Attract Links
5,473 backlinks from 54 unique domains
Twitter: @ArnieK #PubCon
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Start With Keyword Research• Keyword research should be the
foundation• Brainstorm for keyword phrases your
customers use when searching• Use tools like:
– Google keyword suggest & instant search– Google Adwords keyword tool– Google Insights for Search
• Think long-tail!
Twitter: @ArnieK #PubCon
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Informational Keywords
Source: AimClear
Twitter: @ArnieK #PubCon
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Then Online Market Research• Answer sites: Yahoo Answers, Quora,
LinkedIn or Facebook• Check sites like Digg, StumbleUpon and
Reddit • Check Google’s Discussions in search
Twitter: @ArnieK #PubCon
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List The Possibilities
Twitter: @ArnieK #PubCon
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Long Tail is the Key!Twitter: @ArnieK #PubCon
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Success Like This…Twitter: @ArnieK #PubCon
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Now Go Build a $24M Business!Twitter: @ArnieK #PubCon
Want these slides? Email: [email protected] with “Pubcon Video” in the subject line
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Thank You!
Contact: 888-476-1881www.verticalmeasures
.com
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