realestate.co.nz - auckland oct 09
DESCRIPTION
Presentation to real estate salespeople in Auckland 12/ 13 / 14 October on the web and it's critical role in transforming the real estate industry in NZ.TRANSCRIPT
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How the internet is transforming real estate
Auckland – October 2009
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1. The marketplace – current state of the market
2. Trends in online real estate
3. Understanding buyer behaviour
4. Realestate.co.nz
5. Getting the basics right - listings
6. Your profile – your future!
The internet is transforming real estate
![Page 3: Realestate.co.nz - Auckland Oct 09](https://reader038.vdocument.in/reader038/viewer/2022102616/554e20ecb4c90511778b4e3e/html5/thumbnails/3.jpg)
Boom or Bust – everyone has an opinion
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Property Prices – Comparison to UK
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Property Prices - rebounding
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Sales volumes still subdued
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Access to accurate, timely and comprehensive data is
critical
Information is key – but property is not just an investment
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Aug Sep Oct Nov Dec
Conditional offer 21 Sep
Unconditional offer 16 Oct
Settlement 13 NovListed 27 Aug
Protracted release of property data
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New monthly report
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Auckland new listings - recovering
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Supply – true inventory more balanced
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Property Prices – growth in price expectation
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Demand – web traffic as a surrogate of consumer confidence
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1. The marketplace – current state of the market
2. Trends in online real estate
3. Understanding buyer behaviour
4. Realestate.co.nz
5. Getting the basics right - listings
6. Your profile – your future!
The internet is transforming real estate
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Why you need to understand the web?
Today more than 1.2 billion people are online viewing over
1,000,000,000,000 web pages
Why?
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A transformation in 10 years
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Edging ever closer to 100% online search
National Association of Realtors Home Buyer Survey 2008
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The web is the first and only choice
Choice of media for real estate search in the past week – NZ 2009
Why?
9% 12%9%
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1. The marketplace – current state of the market
2. Trends in online real estate
3. Understanding buyer behaviour
4. Realestate.co.nz
5. Getting the basics right - listings
6. Your profile – your future!
The internet is transforming real estate
![Page 20: Realestate.co.nz - Auckland Oct 09](https://reader038.vdocument.in/reader038/viewer/2022102616/554e20ecb4c90511778b4e3e/html5/thumbnails/20.jpg)
“Edutainment”
Breadth
Understanding interest / behaviour
Browse full set of listings in target areas
Depth
“Serious buyers”
Narrow down to view target listings in area Narrow down to view target listings in area
Quick-look filter Quick-look filter
Deeper filter & inspirationDeeper filter & inspiration
Price check & risk reductionPrice check & risk reduction
Depth
Browse full set of listings in target areas
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The online search experience is evolving
Searching for property
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Clearer role for websites
Searching for propertybuy
Searching for someone to help me sell my property
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1. The marketplace – current state of the market
2. Trends in online real estate
3. Understanding buyer behaviour
4. Realestate.co.nz
5. Getting the basics right - listings
6. Your profile – your future!
The internet is transforming real estate
![Page 24: Realestate.co.nz - Auckland Oct 09](https://reader038.vdocument.in/reader038/viewer/2022102616/554e20ecb4c90511778b4e3e/html5/thumbnails/24.jpg)
3 years of growth – 27% per annum vs. market 17%
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Now delivering over 25,000 email enquiries per month
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Realestate.co.nz is the market leader for international visitors searching for NZ real estate...
+ 43% more traffic than trade me property
International visitor traffic to NZ real estate listings – Sep 2009
121,759121,759 85,12385,123 20,20220,202
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Realestate.co.nz – the most comprehensive
Trade Me residential property listings - 56,019 includes an
estimated 6,000 private listings
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25,0166,000 / week
25,0166,000 / week
3,6364,500 / week
3,6364,500 / week
7,8103,500 / week
7,8103,500 / week
41,107100,000 / week
41,107100,000 / week
10,10315,000 / week
10,10315,000 / week
17,4128,000 / week
17,4128,000 / week
7,16230,000 /
week
7,16230,000 /
week
Not one site – many audiences
108,000 listings – 168,000 sessions per week108,000 listings – 168,000 sessions per week
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What we are doing to help you
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New – market leading website
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Rich / easy browsing & searching
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Large images - easy to use
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Specialised site for commercial & business
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Specialised site for farms
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Property information at your finger tips
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Providing information – 24hrs a day
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Every property has a web page – 1,528,453 properties
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Property Information
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Context of aerial images
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Community information – where to live
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1. The marketplace – current state of the market
2. Trends in online real estate
3. Understanding buyer behaviour
4. Realestate.co.nz
5. Getting the basics right - listings
6. Your profile – your future!
The internet is transforming real estate
![Page 42: Realestate.co.nz - Auckland Oct 09](https://reader038.vdocument.in/reader038/viewer/2022102616/554e20ecb4c90511778b4e3e/html5/thumbnails/42.jpg)
What are they looking for?
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Get the basics right – help buyers!
1. No limit on photos
2. Avoid abbreviations
3. No limit on words
4. Sell the benefits
5. Create emotional connections
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What not to do!!
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What not to do!!
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Email alerts – first impressions count!
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No substitute to comprehensive information
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Photos are so important!
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The web provides so much information... enough to replace an agent??
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Richer and richer information
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New functionality
• Search filter
• Email schedule
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How can you stand out from the masses?
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Featured listings
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Featured listings
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14 days with a featured listing delivers an
audience of over 10 times more viewings than a regular listing
$250 $250 inc GSTinc GST
Featured listing for just
Vendor paid marketing – that delivers
Call us 0800 732 536
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Some examples
3 bedroom Onerahi$500k
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Some examples
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Buyers - call to action
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1. Telephone
2. Website
3. Email
4. Open home
5. Office visit
Enquiry leads come in many forms
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How do you rate – responding to emails?
Response timing is improving – but 12% never respond!
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1. The marketplace – current state of the market
2. Trends in online real estate
3. Understanding buyer behaviour
4. Realestate.co.nz
5. Getting the basics right - listings
6. Your profile – your future!
The internet is transforming real estate
![Page 62: Realestate.co.nz - Auckland Oct 09](https://reader038.vdocument.in/reader038/viewer/2022102616/554e20ecb4c90511778b4e3e/html5/thumbnails/62.jpg)
How to use the web to build you profile and network?How?
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1998 : 26,000,000 web pages1998 : 26,000,000 web pages
2000: 1,000,000,000 web pages2000: 1,000,000,000 web pages
2008: 1,000,000,000,000 web pages2008: 1,000,000,000,000 web pages
100,000,000,000 clicks per day100,000,000,000 clicks per day
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?How to be found on Google!
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The power of links
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Online reputation is key
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If you are not found on Google ......
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Part 1: Find yourself on Google
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Login / sign up / profile yourself
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Build your profile – free of charge
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Part 2 : Create a place on the web
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Part 3 : Drive traffic to that place
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Part 3 : Drive traffic to that place
www.twitter.com
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Part 3 : Drive traffic to that place
www.youtube.com
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Part 3 : Drive traffic to that place
www.linkedin.com
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Part 3 : Drive traffic to that place
www.facebook.com
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Part 3 : Drive traffic to that place
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Links build visibility..
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Be found when people are looking for you
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Blogs – hosted on realestate.co.nz
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Its time to embrace social media / marketing
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Build networks / referrals / credibility
1. Relevant
2. Authentic
3. Transparent
4. Committed
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Sell yourself!
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Promote yourself everyday to over 15,000 people a day
Just 3 agents per suburb
Oct / Nov
$15 / $75 / $150 per month
Online ordering and credit card transaction
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“Homebuyers & Agents have information overload.
Agents must create legitimate value-add services & become the trusted go-to person”
Stefan Swanepoel
Embrace the change and be recognised
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Enjoyed the presentation?
www.tinyurl.com/nzrealestatewww.tinyurl.com/nzrealestate
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Proudly supporting the real estate
industry
Proudly supporting the real estate
industry