realising your potential marketing your skills in the workplace
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Realising your potential: Marketing your skills in the
workplace
What we’ll look at today
• Who am I? Where do I work?• Identifying and prioritising skills and attitudes• Identifying and defining user groups• Marketing our skills and our services
Who am I?
Emma Illingworth, Assistant Information AdviserUniversity of Brighton:www.brighton.ac.uk/is:http://twitter.com/UniBrightonIS
Blog and twitter:http://librariansontheloose.wordpress.com/:http://twitter.com/wigglesweets
Where do I work?
St Peter’s House
Falmer Aldrich Queenwood UCH
University of Brighton
Identifying and prioritising skills and attitudes
Enthusiasm forlearning newtechnologies
ProjectManagement
skills
Patience
Ability toquestion
and evaluatelibrary
services
Ability toevaluate
the needs of allstakeholders
Ability to sellideas and library
services
Commitment to customer
service
Diplomacy skills
Ability to sellideas and library
services
Enthusiasm forteaching and
learning
Develop and maintain an
awareness of the profession
Creativity and Innovation
Identifying and defining user groupsDefining our users at the University of Brighton – who do we want to market our skills (and services) to?
Studentsft, pt,
distance, ug, pg, home,
EU, international
Researchers
Staffft, pt, visiting,
academic, support,
Professionals/public
Identifying the needs of our users
• School board meetings• Comments/feedback by comment form and
email• Verbal comments at the enquiry desk• Information services student survey• Information services staff survey• Aldrich library feedback wiki
Marketing our skills and our services
The library should have:• an effective marketing strategy in place So that:• our users know what they can expect from us,• what services we deliver• what sorts of skills we have and can pass on through instruction and user education sessions.
Marketing our skills and our services
• Be visible outside the library• Consistent online presence• Share good practice with colleagues• Brush up on presentation skills• Send a welcome pack to new members of staff• Participate in library promotion events• Your very own 30 second commercial
Re-cap!
• Who am I? Where do I work?• Identifying and prioritising skills and
attitudes• Identifying and defining user groups• Marketing our skills and our services
Contact me
Emma Illingworth, Assistant Information AdviserUniversity of Brighton
(: 01273 642 798 : [email protected] :: www.brighton.ac.uk/is:: http://twitter.com/UniBrightonIS
My online profile:: http://librariansontheloose.wordpress.com/:: http://twitter.com/wigglesweets:: facebook.com/emmaillingworth72
Recommended reading - books• Siess, J. (2003) The visible librarian : asserting your value with marketing and
advocacy. Chicago : American Library Association• Pantry, S & Griffiths, P. (1998) Becoming a successful intrapreneur : a practical
guide to creating an innovative information service. London : Library Association Publishing
• Corrall, S & Brewerton, A. (1999) The new professional's handbook : your guide to information services management. London : Library Association
• Byke, S. (2009) A leadership primer for new librarians : tools for helping today's early-career librarians to become tomorrow's library leaders. Oxford : Chandos Publishing
• Pantry, S & Griffiths, P. (2003) Your essential guide to career success. London : Facet
• Myburgh, S. (2005) The new information professional : how to thrive in the information age doing what you love. Oxford : Chandos
• Ptolomey, J. (2009) Taking charge of your career : a guide for library and information professionals. Oxford : Chandos
Recommended reading – blogs and other electronic resources
Phil Bradley’s weblog http://philbradley.typepad.com/phil_bradleys_weblog/
Joeyanne Libraryannehttp://www.joeyanne.co.uk/