reality slide
DESCRIPTION
This presentation focuses on how a location will benefit from being featured on a reality television show.TRANSCRIPT
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By: Cecilie Burleson • 11/2011
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*Reality television frequently portrays a modified and highly influenced form of reality, at times utilizing sensationalism to attract audience viewers and increase advertising revenue profits.
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*Reality programming is cheaper to produce than regular programming (~$100,000/episode vs. $1 million+/episode)
*Reality shows offers fresh, original programs which brings in advertisers
*Approximately 1/3 of new seasons programs will fail, which means networks are more willing to gamble on reality shows because of the lower risk (disposable stars and no writers)
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*Advertisers look for opportunities that lead them to the 18-to-49-year-olds
*Associative Marketing techniques to tie sponsors to shows, ultimately leading in a win-win for all parties
*Including product placement
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*Seaside Heights rental went from $1,800/night to $4,000/night since featured in “Jersey Shore”
*“The hotel got unbelievable exposure…” said Tony Cortizas of Sol Melia on the filming of the “Real World: Cancun”
*“They don’t care who was there…, they saw it, it resonated and they’re booking the trip” –Victoria Martinez of Sol Melia
http://www.unitedconsultants-ies.com/index.php?option=com_content&view=article&id=12:reality-show-real-estate-rakes-in-profit&catid=1:news-bar
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Metropole Hotel South Beach also increased their rates by approximately 15% after their feature in Jersey Shore. Both Hilton Bentley and West Fort Lauderdale were already recognized for their superior service and top rated resort, therefore there were no rate changes
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*Online presence and links (increasing SEO)
*Social Media presence and Word-of-Mouth
*Example: Storage Wars*Units increased from $75 to as much as $500
*Attendance at auctions have increased 4x
*Increased visibility and exposed properties and services to entirely fresh demographics
*Encouraged current tenants to keep up their financial obligations