really b2b lead generation planning template
DESCRIPTION
Sales, Marketing, Lead GenerationTRANSCRIPT
LEAD GENERATION PLANNING TEMPLATEStep 1 Ultimate Key Performance Indicators (UKPIs)
Target Cost per Qualified Lead (£) £0
Target Cost per Sale or Contract (£) £0
KeyInput your own values and adjust for 'what-if' scenarios (Step 3)These are formulas. Do not change.
BUDGET INITIAL ENGAGEMENT CONVERSION TO QUALIFIED LEAD CONVERSION TO SALE
Step 2 Total cost Budget % Leads
Email £0 #DIV/0! 0 0.00% 0 #DIV/0! 0.00% 0 #DIV/0! 0% 0 #DIV/0! £0 £0 #DIV/0!Direct Mail £0 #DIV/0! 0 0.00% 0 #DIV/0! 0.00% 0 #DIV/0! 0% 0 #DIV/0! £0 £0 #DIV/0!Telemarketing £0 #DIV/0! 0 0.00% 0 #DIV/0! 0.00% 0 #DIV/0! 0% 0 #DIV/0! £0 £0 #DIV/0!
Step 3 Events/Exhibitions £0 #DIV/0! 0 0.00% 0 #DIV/0! 0.00% 0 #DIV/0! 0% 0 #DIV/0! £0 £0 #DIV/0!Website (Direct) £0 #DIV/0! 0 0.00% 0 #DIV/0! 0.00% 0 #DIV/0! 0% 0 #DIV/0! £0 £0 #DIV/0!Pay-per-Click (i.e. Google Adwords) £0 #DIV/0! 0 0.00% 0 #DIV/0! 0.00% 0 #DIV/0! 0% 0 #DIV/0! £0 £0 #DIV/0!Media advertising £0 #DIV/0! 0 0.00% 0 #DIV/0! 0.00% 0 #DIV/0! 0% 0 #DIV/0! £0 £0 #DIV/0!Total/Average £0 #DIV/0! 0 #DIV/0! 0 #DIV/0! #DIV/0! 0 #DIV/0! #DIV/0! 0 #DIV/0! #DIV/0! £0 #DIV/0!
Don't forget...1. This is basic lead generation planning template and does not take into account the lifetime value of your customers!2. Most formulas are set to round to nearest whole number/£3. If you have any questions regarding the spreadsheet, please dont hesitate to contact us4. This spreadsheet is provided in good faith for modelling your lead generation marketing mix and Really B2B will not be held responsible for any errors or actions taken as a result of using this spreadsheet
1000 Lakeside North Harbour, Western Road, Portsmouth, Hants, PO6 3EN, United Kingdom
Enter your Ultimate Key Performance Indicators here ►
Cells below will colour green for 'on target' and red for 'off target'
Cells below will colour green for 'on target' and red for 'off target'
If you've done your prep and used the B2B Lead Generation - Planning Manual, enter the appropriate values by each channel here ►
Database size, contacts or audience
Response Rate % or Click
Through Rate %
Responses, Enquiries or
Clicks
Cost per Response, Enquiry or
Click £
Conversion to Qualified Lead
%
Cost per Qualified Lead £
(UKPI)
Conversion to Sale or
Contract %
Sales or Contracts
Cost per Sale or Contract £
(UKPI)Average Order
Value £Total Sales Value
£ROI (UKPI)
Adjust the values in purple to see 'What If'. "What if we invested more in one channel than another?", "What if we did more Direct Mail than Exhibitions?"
© Really B2B