rebecca kelley, seomoz.org benefits of healthy and vigorous master baiting
Post on 30-Jan-2016
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![Page 1: Rebecca Kelley, SEOmoz.org Benefits of Healthy and Vigorous Master Baiting](https://reader035.vdocument.in/reader035/viewer/2022081514/56649d225503460f949f885a/html5/thumbnails/1.jpg)
Rebecca Kelley, SEOmoz.org
Benefits of Healthy and VigorousMaster Baiting
![Page 2: Rebecca Kelley, SEOmoz.org Benefits of Healthy and Vigorous Master Baiting](https://reader035.vdocument.in/reader035/viewer/2022081514/56649d225503460f949f885a/html5/thumbnails/2.jpg)
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Benefits of Link Bait
2. Visibility1. Links
![Page 3: Rebecca Kelley, SEOmoz.org Benefits of Healthy and Vigorous Master Baiting](https://reader035.vdocument.in/reader035/viewer/2022081514/56649d225503460f949f885a/html5/thumbnails/3.jpg)
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Successful Link Bait Creates a Domino Effect
![Page 4: Rebecca Kelley, SEOmoz.org Benefits of Healthy and Vigorous Master Baiting](https://reader035.vdocument.in/reader035/viewer/2022081514/56649d225503460f949f885a/html5/thumbnails/4.jpg)
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
One Page Can Strengthen Your Entire Domain
![Page 5: Rebecca Kelley, SEOmoz.org Benefits of Healthy and Vigorous Master Baiting](https://reader035.vdocument.in/reader035/viewer/2022081514/56649d225503460f949f885a/html5/thumbnails/5.jpg)
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
You Can Also Get Some Traffic Stickiness
Week 9: 12,533 page views
Week 10*: 31,326 Week 11*: 198,805 Week 12: 150,365 Week 13: 81,560
![Page 6: Rebecca Kelley, SEOmoz.org Benefits of Healthy and Vigorous Master Baiting](https://reader035.vdocument.in/reader035/viewer/2022081514/56649d225503460f949f885a/html5/thumbnails/6.jpg)
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Who Are You Targeting?
![Page 7: Rebecca Kelley, SEOmoz.org Benefits of Healthy and Vigorous Master Baiting](https://reader035.vdocument.in/reader035/viewer/2022081514/56649d225503460f949f885a/html5/thumbnails/7.jpg)
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Why?
The Internet is evolving Blogs Social communities
People like to link! Create content, give it
to the right audience
![Page 8: Rebecca Kelley, SEOmoz.org Benefits of Healthy and Vigorous Master Baiting](https://reader035.vdocument.in/reader035/viewer/2022081514/56649d225503460f949f885a/html5/thumbnails/8.jpg)
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Do Your Homework
Research your sector's link-worthiness
![Page 9: Rebecca Kelley, SEOmoz.org Benefits of Healthy and Vigorous Master Baiting](https://reader035.vdocument.in/reader035/viewer/2022081514/56649d225503460f949f885a/html5/thumbnails/9.jpg)
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Look at Current Trends on the 'Net
![Page 10: Rebecca Kelley, SEOmoz.org Benefits of Healthy and Vigorous Master Baiting](https://reader035.vdocument.in/reader035/viewer/2022081514/56649d225503460f949f885a/html5/thumbnails/10.jpg)
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Don't Neglect Your Industry!
Links from related blogs and sites:
Relevance Authority Better stickiness
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Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Good Ol' Fashioned Brainstorming Works, Too
“What would I find interesting?”
Ask coworkers and friends
Write everything down
![Page 12: Rebecca Kelley, SEOmoz.org Benefits of Healthy and Vigorous Master Baiting](https://reader035.vdocument.in/reader035/viewer/2022081514/56649d225503460f949f885a/html5/thumbnails/12.jpg)
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Link Bait Is As Simple or Complex As You Want It to Be
![Page 13: Rebecca Kelley, SEOmoz.org Benefits of Healthy and Vigorous Master Baiting](https://reader035.vdocument.in/reader035/viewer/2022081514/56649d225503460f949f885a/html5/thumbnails/13.jpg)
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Be Aware of the Cons of Negative Link Bait
Are you ballsy or just an a-hole?
Will this affect your brand?
Do the ends justify the means?
![Page 14: Rebecca Kelley, SEOmoz.org Benefits of Healthy and Vigorous Master Baiting](https://reader035.vdocument.in/reader035/viewer/2022081514/56649d225503460f949f885a/html5/thumbnails/14.jpg)
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Look Before You Leap
Do some pre-launch PR
Keep an eye on your traffic
Receive ongoing value from link bait
![Page 15: Rebecca Kelley, SEOmoz.org Benefits of Healthy and Vigorous Master Baiting](https://reader035.vdocument.in/reader035/viewer/2022081514/56649d225503460f949f885a/html5/thumbnails/15.jpg)
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Don't Forget...
Link bait isn't always successful
Nor does it always target your typical audience
Link bait isn't necessarily a solution...but it is a kick-ass strategy
![Page 16: Rebecca Kelley, SEOmoz.org Benefits of Healthy and Vigorous Master Baiting](https://reader035.vdocument.in/reader035/viewer/2022081514/56649d225503460f949f885a/html5/thumbnails/16.jpg)
Rebecca Kelley, SEOmoz.org
Thank You!
www.seomoz.org/users/premium