rebooting media
TRANSCRIPT
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Gerd LeonhardFuturist & Auth
CEOTheFuturesAge
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It wasnt raining when Noah built the ark
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Social Local Mobil
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Substantial differences - but a nice co
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A tidal wave of game-changing TV/ Video te
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(Em)brace: new I
Dr. Michio Kaku via Youtube
F T C l
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From Text Culture toScreen Culture
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This is not (just) about technology but about beh
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The Old is Dying and the New Cannot be B
In this Interregnum a Great Variety of Mo
Symptoms Appear
Antonio Gramsci
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10/48We are becoming People of the Screen and l d
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Some consequences: Screen | Cloud | SoLoM
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ouc .Feel. Immerse. SContribute. ConnInvolve Engage
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CreatorsUsers
(Audience fka Consumers)
What matters:
A M di E
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A new Media Ecosyst
SoLoMo
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Social-Local-MobiCloud-Centric andDistributed
CollaborativeNon-linearDecentralized
Peer-to/from-PeMulti-screen & dBroadcast and BTransmedia as th
Some really cool tech may also need ques
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http://www.thedailybeast.com/newsweek/2012/07/08/is-the-internet-making-us-crazy-
Some really cool tech may also need ques
is this still human-centri
A t O hi
http://www.thedailybeast.com/newsweek/2012/07/08/is-the-internet-making-us-crazy-what-the-new-research-says.htmlhttp://www.thedailybeast.com/newsweek/2012/07/08/is-the-internet-making-us-crazy-what-the-new-research-says.htmlhttp://www.thedailybeast.com/newsweek/2012/07/08/is-the-internet-making-us-crazy-what-the-new-research-says.html -
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Access not Ownershi
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Disemboeveryw
New Genebeing inv
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Tablets: Content. Social. Commer
Devices and broadband and social: new collab
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Devices and broadband and social: new collab
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On the TV, our job was to consume
On mobile devices and tablets our job is to
en
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22/48Not negotiable Scarcity is the past like it or
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Scarcity is the past - like it orCuration, Context, Relevance is .
For tomorrows SoLoMo tablet users
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For tomorrow s SoLoMo tablet users, traditional broadcasters may becomejust one of m
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Build new values around the c
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Build new values around the c
Build new values around the c
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Build new values around the c
Mobile ie SoLoMo spells the End of Attention Monopolies for T
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Mobile ie SoLoMo spells the End of Attention Monopolies for T- and the End of Disruption for marketers and adve
The People formerly known as Cons
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The People formerly known as Cons
About Risks and Spe
Realtime everything
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About Risks ... and SpeRealtime everything
Public Medi
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Public Medi
n
Independence Interdepe
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Independence Interdepe
Image via Tumblr.com/unknown
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Egosystem (Distribution) Ecosystem (A
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Egosystem (Distribution) Ecosystem (ASource: WSJ.com
Producers will have many new ways to reach thei
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Source: Neil Perkin /
Producers will have many new ways to reach thei
Centralized Media Open Content Eco
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Centralized Media Open Content Eco
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N t Hyper Collabora
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Note:Hyper-Collaborais a crucial requirement for the creation of all n
Digital Content Pirac
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Digital Content Pirac
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Source: Neil Perkin /
Toxic assumption: controlling distribution is The problem is not the pay - its t
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e p ob e s o e pay s
Source: ClickZ Stats
People pay for value, brand, trust - RT
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p p y , ,
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Cable TV without Cable, Shows withou
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,
Not to worrl i
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real experienwill prevail
And well want both, actuall
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d e a bo , ac ua
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Thanks for your time!
http://www.thefuturesagency.com/ -
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Thanks for your time!
www.thefuturesagency.com
www.gerdtube.comwww.mediafuturist.com
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