The changing

mobile landscape

Traditional

desktop sales

Tablet & phone

sales are up

Boundaries are blurring

with tablets and phones

Phones are becoming

bigger. Tablets are

becoming smaller.

Devices are becoming

cheaper and more homogenous.

Less focus on the

actual technology

itself, more focus on

what it can provide.

Mobile continues to change

the way people behave

How has mobile design

changed and where is this

change taking us?

A picture is worth

a thousand words.

An interface is worth

a thousand pictures.

— Ben Shneiderman

Until recently, digital

design strived to

imitate the physical

environment.

Unique to the digital space

Now we’re seeing a

more simplifi ed approach

driven by need.

A need for the simple,

minimal, clear layouts.

Focusing on typography, Flat aesthetics

and style, Less skeuomorphic interfaces

and intuitive user interfaces.

An approach led by intuition and exploration

strict buttons

static

gestures

movement

How we interact

http://www.dontclick.it/

Increasing interaction

prompts more immersive

storytelling.

A fl uid sense of exploration and discovery

http://www.blacknegative.com/

Digital needs

to be scalable.

We now expect things

to be responsive and

work across all of our

environments

http://www.wkamst.com/

Content that caters for the

user’s need to consume

content sporadically across

devices and mediums.

Content that is relevant, transparent and

targetted at users not at devices.

If I go to a train website,

I don’t really want to

see a picture of Richard

Branson smiling at me,

I don’t want to read the

Chief Exec’s ambitions

and life history.

All I want to know is

what time my train is

and how much it is.

— Bruce Lawson

Where are we heading?

Just recently we are seeing the

seeds of what could be our future.

Interactions that are

more meaningful.

Gradually we’ll see the

unifi cation of desktop and

mobile in one single design.

All this will reinforce  the ideal of

a unique multiplatform product.

— Awwwards

Information comes to you as you need it

rather than having to physically go and fi nd it.

Unobtrusive interfaces that

allow us to spend more time

in life.

The internet of things

Kevin Ashton, 1999

Ecosystem of connected services

— Aaron Walter

No matter how cool your

interface is, it would be better if

there were less of it.

— Alan Cooper