rebranding essex

8
Lesson intentions • To understand that the pattern of holidays taken by families has changed over time • To understand what rebranding means and why places plan to rebrand

Upload: mr-cornish

Post on 16-May-2015

641 views

Category:

Sports


0 download

TRANSCRIPT

Page 1: Rebranding Essex

Lesson intentions

• To understand that the pattern of holidays taken by families has changed over time

• To understand what rebranding means and why places plan to rebrand

Page 2: Rebranding Essex
Page 3: Rebranding Essex
Page 4: Rebranding Essex

What is Rebranding?

Why is it used by companies?

Why do places need to be rebranded?

How can places be rebranded?

Page 5: Rebranding Essex

What is meant by rebranding

• The process by which a place or brand changes its public image and perception

• Rebranding occurs when a brand or image becomes ‘tired’ and no longer has the desired effect.

• Essex it has been associated with shopping, sex and booz and they want to portray a better image

Page 6: Rebranding Essex

What’s good about Essex?• Pleasant country villages - Finchingfield• Fine dining – both restaurants and produce (shell fish, oysters,

mussels, sea salt)• Sailing – Blackwater• Nice beaches – Walton• Old towns – Colchester, Leigh-on-Sea• Work – Ford UK, BT (both in Brentwood)• Shopping – Lakeside• Commuting – Brentwood, Leigh, Braintree, Dunmow, Hatfield

Peverel, etc• New Towns – Basildon, Harlow• International travel – Stansted• Excellent schools – Coopers’-Coborn• Cricket - Chelmsford County Ground• Wealth – just look at the housing stock in Hutton!

Page 7: Rebranding Essex
Page 8: Rebranding Essex

Rebranding EssexRead the Newspaper article.

What negative image does Essex portray?

What are the selling points of Essex for:1. Attracting Tourists2. Attracting New Businesses3. Attracting people with money to live here

In groups of 3 or 4. • You are in charge of designing an advertising

campaign to boost the appeal of Essex to tourists, businesses and people looking for a place to live.

• Decide on a strapline • Mind map the strengths of Essex as a place• Deliver a 30 second long pitch to convince people to

come to Essex.