Rebranding Michigan

2000-2010, “What We Hope to Be’’ focus:

1 million Jobs lost as branding strategy focused on picking future winners including alternative

energy, life sciences, defense jobs, “Cool Cities,’’ attracting a new Film Industry.

2011-Present, “What We’re Best At’’ focus:

400,000 new Jobs created as an expanded Pure Michigan focused on building on Michigan’s

natural and emerging strengths including manufacturing, tech jobs, taxes geared at all

businesses rather than winners/losers.