REBRANDING SUSTAINABILITYA WHOLISTIC APPROACH

Nikko-Ryan Santillan

“COLOR DOES NOT ADD A PLEASANT QUALITY TO DESIGN - IT REINFORCES IT.”- Pierre Bonnard

IntroductionResilient Yellow

Color HarmoniesPattern DesignTexture Studies

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Yellow has always paralleled the sun in both color and emotion (energetic, bright, warm), so it only seems fitting to have yellow give life to Sustainability. While separate from the Environmental Movement, both overlap and currently seem to be branded by the use of a lime green-like color. But, why? This color places an emphasis on the environment, particularly plant life and land, rather than the wholistic, harmonious relationship of man to nature. This is why yellow is more appropriate. Yellow, particularly Resilient Yellow, literally outshines lime green in both color and substance. It radiates energy and exudes inspiration, which should encourage people to be optimistic about a new world and future based on innovation, knowledge, and ideas—all of which are meanings of yellow.Resilient Yellow

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INTRODUCTION

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Y-Hue Y-T2 Y-LT

Y-S1 Y-P1-1

Y-S2 Y-P2-1 Y-P2-2 Y-LP

Y-S3 Y-P3-1 Y-P3-2

Y-S4 Y-P4-1 Y-P4-2 Y-P4-3

Y-DS Y-EX Yw-Hue Yc-Hue

Yellow is often paired with tints and shades of green and orange in nature, especially during the seasonal transitions of Summer to Fall and Winter to Spring. Each color value gives life to the other sequentially, which illustrates the natural harmony between these three hues.

Since the aim of this book is to rebrand Sustainability with the use of Resilient Yellow, it was important to depict the beauty and energy of yellow in its natural form. From tree leaves to wildflowers to sunlight, yellow is present in all outdoor environments that directly influence plant, animal, and human life.

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Yellow is a member of the primary color triad. Serving as the foundation for all other colors, the adaptability of these value mixtures can always be deduced back to their organic hues - red, yellow, and/or blue.

The textures of yellow used for this case study depict the natural tints and shades of the hue as they relate to a person’s general lifestyle. From whole grain oats to organic produce, and even wood furniture, these organic textures can be found within healthy and leisurely lifestyles of various people.

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JOHANNES ITTEN VISUAL STUDYCOMPLEMENTARY CONTRAST

JOHANNES ITTEN VISUAL STUDYCOLD - WARM CONTRAST

The diluted shades of yellow, pink, and violet in this study illustrate Itten’s contrast of complements. Specifically, they depict the juxtaposition of pereptual opposites California Glow and Violet Solitude. Sunset Coral serves as their middle mixture.

In this study, shades of yellow, blue, and blue-green illustrate Itten’s physical and psychological cold-warm contrast. Sandy Yellow reflects the warmth of the sun, and Deep Ocean Haze

and Emerald Sea depict the feeling of being by the ocean.

Sunset CoralPMS 184 CP

Sandy YellowPMS 614 CP

Emerald SeaPMS 7475 CP

Deep Ocean HazePMS 5405 CP

California GlowPMS 128 CP

Violet SolitudePMS 5265 CP

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MOTIF PATTERNSBLACK + WHITE

MOTIF PATTERNSBLACK + WHITE