recent graduate giving -...
TRANSCRIPT
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July 2019
Recent Graduate Giving: Inside Elon’s GOLD Challenge
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Chandler ThompsonAssociate Director of Annual Giving
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NC State University
2012Bachelor of Science, Economics
University of Georgia
2014
Master of Education, College Student Affairs Administration
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OUTLINE
I. The Numbers
II. FY 18-19 Fundraising Efforts at Elon
III.GOLD Challenge
IV.Venmo – How’d we do it?
V. Results
VI.Summary and Future Ideas
VII.Questions and Answers
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2010-2011 2011-2012 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018 2018-2019
Elon 19% 21% 21% 21% 22% 22% 23% 25% 26%
Peer 22% 22% 21% 21% 22% 20% 20% 16%
Aspirant 29% 28% 27% 27% 27% 27% 27% 22%
26%
16%
22%
15%
20%
25%
30%
Annual Giving Undergraduate Alumni Participation Rate vs. Peer and Aspirant Schools
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30.9%
29.8%
17.4%
9.4%
7.1%5.4%
Age of Elon Alumni
Under 30 years old
30-39 years old
40-49 years old
50-59 years old
60-69 years old
70 years old and older
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ALUMNI PARTICIPATION
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
June July Aug Sept Oct Nov Dec Jan Feb Mar April May
2011 - 2012 2012 - 2013 2013 - 2014 2014 - 2015
2015 - 2016 2016-2017 2017-2018 2018-2019
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ALUMNI PARTICIPATION
Fiscal Year June July Aug Sept Oct Nov Dec Jan Feb Mar April MayAlumni
of Record
Alumni Donors
2011 - 2012 0.71% 2.34% 3.47% 4.72% 5.76% 8.07% 9.87% 10.19% 11.18% 16.60% 17.58% 18.66% 23,780 4,437
2012 - 2013 0.92% 1.80% 2.67% 4.67% 6.56% 8.30% 9.95% 10.48% 11.04% 12.30% 14.57% 21.21% 24,285 5,151
2013 - 2014 3.78% 4.39% 6.39% 7.09% 9.41% 11.64% 13.22% 13.73% 14.49% 16.39% 17.27% 21.53% 25,550 5,501
2014 - 2015 1.21% 1.47% 2.32% 3.48% 5.89% 8.13% 9.73% 10.32% 10.78% 16.83% 17.44% 21.56% 26,917 5,802
2015 - 2016 1.65% 1.83% 2.48% 4.28% 6.49% 8.45% 10.96% 11.31% 11.88% 17.22% 17.70% 21.79% 28,213 6,148
2016-2017 2.60% 2.75% 3.54% 5.81% 7.35% 9.70% 11.18% 11.54% 11.95% 18.06% 18.63% 22.87% 29,551 6,757
2017-2018 5.04% 5.40% 6.77% 10.86% 12.42% 13.96% 14.99% 15.34% 15.87% 21.70% 22.07% 24.92% 29,607 7,379
2018-2019 5.55% 5.85% 6.31% 8.63% 11.40% 12.70% 14.07% 14.45% 15.18% 21.41% 21.69% 26.04% 30,702 7,994
2019-2020 4.72% 30,620 1,446
3 yr Average 4.48% 4.67% 5.54% 8.43% 10.39% 12.12% 13.41% 13.78% 14.33% 20.39% 20.80% 24.61%
Target 5.00% 5.50% 6.50% 9.00% 11.50% 12.75% 14.50% 15.00% 15.50% 21.50% 22.00% 27.00%
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ClassAlumni
Solicited
Alumni
Donors
%
Donors
2000 659 109 17%
2001 644 80 12%
2002 705 126 18%
2003 759 152 20%
2004 793 151 19%
2005 869 151 17%
2006 907 170 19%
2007 953 212 22%
2008 1,031 241 23%
2009 1,020 247 24%
Total 8,340 1,639 20%
ClassAlumni
Solicited
Alumni
Donors
%
Donors
1990 313 60 19%
1991 381 69 18%
1992 392 90 23%
1993 402 93 23%
1994 464 89 19%
1995 570 87 15%
1996 567 93 16%
1997 557 86 15%
1998 595 109 18%
1999 661 119 18%
Total 4,902 895 18%
ClassAlumni
Solicited
Alumni
Donors
%
Donors
1980 189 39 21%
1981 209 40 19%
1982 211 39 18%
1983 267 51 19%
1984 242 45 19%
1985 238 45 19%
1986 252 43 17%
1987 268 54 20%
1988 256 51 20%
1989 320 81 25%
Total 2,452 488 20%
ClassAlumni
Solicited
Alumni
Donors
%
Donors
1970 156 47 30%
1971 155 29 19%
1972 163 34 21%
1973 188 42 22%
1974 159 39 25%
1975 163 42 26%
1976 203 41 20%
1977 165 32 19%
1978 187 48 26%
1979 188 40 21%
Total 1,727 394 23%
ClassAlumni
Solicited
Alumni
Donors
%
Donors
1960 49 26 53%
1961 49 17 35%
1962 71 11 15%
1963 61 17 28%
1964 58 17 29%
1965 77 21 27%
1966 106 44 42%
1967 94 43 46%
1968 123 52 42%
1969 165 58 35%
Total 853 306 36%
ClassAlumni
Solicited
Alumni
Donors
%
Donors
2010 1,055 231 22%
2011 1,056 274 26%
2012 1,095 286 26%
2013 1,077 341 32%
2014 1,130 345 31%
2015 1,246 399 32%
2016 1,280 467 36%
2017 1,391 563 40%
2018 1,317 465 35%
2019* 1,409 785 56%
Total 12,056 4,156 34%
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ALUMNI PARTICIPATION
ClassAlumni
Solicited
Alumni
Donors% Donors
2010 1,055 231 22%
2011 1,056 274 26%
2012 1,095 286 26%
2013 1,077 341 32%
2014 1,130 345 31%
2015 1,246 399 32%
2016 1,280 467 36%
2017 1,391 563 40%
2018 1,317 465 35%
2019* 1,409 785 56%
Total 12,056 4,156 34%
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18-19 FUNDRAISING EFFORTS
• Elon Calendar
• Loyal Alumni Celebrations
• Class Reunions
• Giving Tuesday/Elon Luminaries
• Calendar Year End
• Elon Day
• Fiscal Year End (May 31)
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OTHER STRATEGIES• Alumni Engagement Officers
• Senior Class Giving
• Alumni Volunteers• Reunions
• Elon Day Champions
• Alumni Peer Agents
27%
37%
34%
41%
53%
59%
56%
56%
56%
0% 10% 20% 30% 40% 50% 60% 70%
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
2016-17
2017-18
2018-19
Senior Class Giving
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ALUMNI PARTICIPATION
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
June July Aug Sept Oct Nov Dec Jan Feb Mar April May
2011 - 2012 2012 - 2013 2013 - 2014 2014 - 2015
2015 - 2016 2016-2017 2017-2018 2018-2019
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WHY GOLD?
• Graduates of the Last Decade
• 60% of Elon alumni are under the age of 40
• 40% of Elon’s alumni base are members of the classes of 2008-2018
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GOLD DAY
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GOLD Day
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GOLD CHALLENGE
• There is strength in numbers and together Elon’s young alumni can have a big impact by giving back to support Elon students.
• To demonstrate the power of many gifts, XXX is challenging young alumni to give back by offering to match all gifts of $5 or more to any designation at Elon, up to $5,000.
• Venmo @ElonGiving or give online to support Elon and be a part of the GOLD Challenge.
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THE DETAILS
• Venmo is now available
• @ElonGiving
• Every donor gets a luggage tag
• For 48 hours, gifts of $5 or more will be matched up to $5,000
• Every gift counts for Elon LEADS
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COMMUNICATION STRATEGIES
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COMMUNICATION STRATEGIES
• Website
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COMMUNICATION STRATEGIES
• Website
• Social Media
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COMMUNICATION STRATEGIES
• Website
• Social Media
• Personal Outreach
• Peer to Peer Fundraising
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INCENTIVES
• Dollar for Dollar Match
• Elon Experience Drawings
• Class Competition
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PLANNING TIMELINE
• January 14 – First conversation on “AG Bootcamp”
• March 6 – Elon Day
• March 14 – Planned GOLD Leadership Day
• April 16 – No GOLD Leadership Day
• April 26 – Ask made for match/challenge funds
• May 1 – First brainstorming
• May 6 - Name picked
• May 9 – Met with University Communications, created webpage
• May 13-14 – 48-hour GOLD Challenge
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VENMO
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GIFT TRAKING SPREADSHEET
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RESULTS
• 489 donors in the 48-hour GOLD Challenge
• 218 new FY donors
• 55 alumni first-ever gift to Elon
• 92% of gifts received through Venmo
• $7,703 raised
• Increased overall participation by more than half of a percent
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SUMMARY & FUTURE IDEAS
• Why was it successful?
• GOLD Challenge 2.0
• Volunteer Component