Recent Public Survey Results

• >80% are familiar with the names we use for the warning system (such as “outlook”, “watch”, “severe thunderstorm warning” etc.)

Questions:Is this high enough?What can you do to make your warning system better known?

How do people use Severe Weather Information?

• Roughly equal responses (45-50%) for:Planning travel (includes commuting)Personal safety in the outdoorsPlanning how to dress

• Largest response (65%) for “personal interest”

Looking for further information

• 88% seek further information on severe weather from MetService.com

• Much larger than next biggest responses of TV (33%) and other weather sites (27%)

How do people want us to improve communication of severe weather warnings?

• Overwhelming response for “pictures and graphs” (77%)

• Next nearest responses from MetService TV, regular television and smartphone apps