recipe for successful saas company - part 1
TRANSCRIPT
21-Nov-2013
www.techcello.com
Ingredients of SaaS
How to build, manage and operate a successful SaaS business?
Part 1
Recipe For a Successful SaaS Company
Webinar Series on
10-Sep-2014
Housekeeping Instructions
Building SaaS. Made Easy
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located beside the presentation panel.
We have already received several questions from the registrants, which will be answered by the
speakers during the Q & A session.
We will continue to collect more questions during the session as we receive and will try to answer
them during today’s session.
In case if you do not receive answers to your question today, you will certainly receive answers via
email shortly.
Thanks for your participation and enjoy the session!
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About Techcello
Building SaaS. Made Easy
Cloud Ready, SaaS/Multi-Tenant SaaS Application Development Framework
Provides end-end SaaS Lifecycle Management Solution
Redefines the way SaaS products are built and managed
Saves anywhere between 30%-50% of time and cost
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Speaker Profiles
Building SaaS. Made Easy
Sales development and channel executive with business
leadership experience and over 16+ years in the IT industry.
Key experience includes channel and territory sales
development, channel demand generation, IT distribution
management, alliance partner relationship management and
client engagements.
Anuj Joshi
Partner Development Manager
AWS
An ardent cloud enthusiast and a prolific speaker at NASSCOM &
Cloud Connect Events
15+ years of software development experience, he is instrumental
in defining CelloSaaS framework
Enables Enterprises and ISVs to define their cloud strategyJanaki Jayachandran
Director of Technology
Techcello4 / 33
Understanding SaaS Lifecycle
Building SaaS. Made Easy
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What do SaaS ISVs need?
Building SaaS. Made Easy
Engineering Team
o Robust SaaS Architecture that is
scalable and secure
o SaaS building blocks that can reduce
significant effort
o Engineering components to simplify
coding
o Tools to improve developer’s
productivity
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What do SaaS ISVs need?
Building SaaS. Made Easy
o Provide innovative subscription and
pricing models
o Error free and efficient mechanism
to generate invoices
o Collect/track payments on time
o Increase product adoption
o Customer Analytics
Management Team
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What do SaaS ISVs need?
Building SaaS. Made Easy
o Quick and cost effective way to roll-
out new customers
o Setup, configure and manage tenants
o Solution to handle increasing number
of product support tickets
o Monitor the product to take proactive
steps
Support Team
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What do SaaS ISVs need?
Building SaaS. Made Easy
Your
Product
Customer service capabilities
like tenant provisioning,
audits, etc. to meet your SLA
requirements.
Engineering
components like
security,
configurability,
workflow engines.
Business Management
Capabilities to handle
subscription, pricing,
billing, recurring
invoices, etc.
Business
Engineering Operational
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SaaS Maturity Models
Building SaaS. Made Easy
Instance 01 Instance 02 Instance 03
Tenant 01 Tenant 02 Tenant 03
Instance Instance Instance
Tenant 01 Tenant 02 Tenant 03
01 02
Instance
Tenant 01 Tenant 02 Tenant 03
Instance 01 Instance 02 Instance 03
Instance 01 Instance 02 Instance 03
Tenant Load Balancer
0403
Hosted/Single
Tenant Model
Multi-Tenant
Model
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SaaS Maturity Models
Building SaaS. Made Easy
On-Premise
Virtualization
Hosted Model
Partial Multi-Tenancy
True Multi-Tenancy
Delivery Model for Legacy Apps
Dedicated instances for each
customer
Multi-Tenant with limited scalability
and configurability
Unlimited scalability at all
layers
Virtualization
Hosted Model
Minimal Multi-Tenancy
Matured Multi-Tenancy
En
gin
eeri
ng
Co
mp
lexi
ty
Op
era
tio
nal C
ost
Time to Market
Low
High
High
LowPerpetual Licensing Model
On-Premise
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Database Multi-Tenancy Approaches
Building SaaS. Made Easy
Load Balanced App Servers
Tenant 1 to x Tenant x+1 to y Tenant x+1 to zTenant A
Dedicated DB
Group #1
Tenant 1 to x Tenant x+1 to y Tenant x+1 to zTenant B
Dedicated DB
Group #2
User Load
Any logical
grouping like ,
Modules,
Geography,
Customer Size,
Etc.
Option to
provide
dedicated
databases for
selective tenants
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SaaS Building Blocks
Building SaaS. Made Easy
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SaaS Building Blocks
Building SaaS. Made Easy
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Product Dashboard
Building SaaS. Made Easy
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Billing Dashboard
Building SaaS. Made Easy
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Performance Profiler
Building SaaS. Made Easy
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Application Monitoring
Building SaaS. Made Easy
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Database Statistics
Building SaaS. Made Easy
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Techcello – One Stop Solution
Building SaaS. Made Easy
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Techcello - Plug & Play Integration
Building SaaS. Made Easy
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Typical Deployment in AWS
Building SaaS. Made Easy
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How it helps?
Building SaaS. Made Easy
Powers you with executive
dashboards and
monetization tools to
control the business aspects
of your product. 23 / 33
Industry Recognition For Techcello
Building SaaS. Made Easy
Powers you with executive
dashboards and
monetization tools to
control the business aspects
of your product. 24 / 33
"The Techcello approach is likely to be ideal for companies - especially independent
software vendors - that need to get to market relatively quickly with a multitenant SaaS
solution and would like a substantial shortcut while avoiding lock-in to a proprietary
application platform as a service (aPaaS)”
- Gartner Research
Industry Recognition For Techcello
Building SaaS. Made Easy
Powers you with executive
dashboards and
monetization tools to
control the business aspects
of your product. 25 / 33
Code - Driven CAPFocused on deployment agility
Little support for code deployment
technology
Specific support for certain programming
languages and frameworks
Offer portability and strategic safety
Bring your own code
Lower abstraction level
Amazon Web Services
Platform
Services
Caching
Relational
No SQL
Hadoop
Real-time
Data
Workflows
Data
Warehouse
Queuing
Orchestration
App Streaming
Transcoding
Search
Containers
Dev/ops Tools
Resource Templates
Usage Tracking
Monitoring and Logs
Identity
Sync
Mobile Analytics
Notifications
Foundation
Services
Compute(VMs, Auto-scaling
and Load Balancing)
Storage(Object, Block
and Archive)
Security &
Access Control Networking
Infrastructure Regions CDN and Points of PresenceAvailability Zones
Enterprise
ApplicationsVirtual
DesktopsCollaboration and Sharing
Database
s
Analytics App Services Deployment & Management Mobile Services
Broad and deep services to support any cloud workload
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2008 2009 2010 2011
Amazon EBS
Amazon SNS
AWS Identity
& Access
Management
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load
BalancingAmazon
ElastiCache
Amazon SES
AWS
CloudFormation
AWS Direct
Connect
AWS Elastic
Beanstalk
GovCloud
Amazon SWF
Amazon Route 53
Amazon Redshift
Amazon Glacier
Amazon
Dynamo DB
Amazon
CloudSearch
AWS Storage
Gateway
Amazon
CloudTrail
Amazon
CloudHSM
Amazon
WorkSpaces
Amazon Kinesis
Amazon Elastic
Transcoder
Amazon
AppStream
AWS OpsWorks
AWS Data
Pipeline
AWS Rapid Pace of Innovation
20132012
Since inception AWS has:
• Released 896 new services and features
• Introduced over 35 major new services
• Announced 44 price reductions
2014
*as of July 12, 2014
Amazon
CloudFront
Amazon Cognito
Amazon Zocalo
Amazon Mobile
Analytics
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Infor is disrupting business applications with AWS
Infor has architected its next-generation SaaS
ERP application suite on AWS to serve over
70,000 users across 12 distinct verticals in 164
countries.
Customers in traditional industries like financial
services and manufacturing were asking for
continuous innovation and fast provisioning.
Every dollar has to mean something for us… We want
to build great applications, not datacenters.
Charles Phillips
CEO
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Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part
of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong ([email protected]). Gartner does not endorse any vendor,
product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's
research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a
particular purpose.
“AWS is the overwhelming market share
leader, with more than five times
the compute capacity in use than
the aggregate total of the other fourteen
providers.”
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Trusted by Enterprises Around the World
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Partners and Partner Competency
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Contact Us
Building SaaS. Made Easy
Web : http://www.techcello.com
General Enquiry : [email protected]
Support Enquiry : [email protected]
Sales Queries: [email protected]