recipient of forty eight awards for excellence in...
TRANSCRIPT
HEAD OFFICE: 933 MacArthur Blvd., San Leandro, California 94577, U.S.A. • Tel. (Main Line): (510) 383-1140 • Fax.: (510) 383-1154
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Recipient of Forty Eight Awards for Excellence in Journalism & Community Service
B20 B20 B20
© India West
India West Publications, Inc. • 933 MacArthur Blvd., San Leandro, CA 94577 • Tel: 510-383-1147 • Fax: 510-383-1154
abou
t ind
ia w
est
WEEKLY NEWSPAPER FOR THE INDO-AMERICAN COMMUNITY
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VOL. XXXV NO. 39 • August 20, 2010CALIFORNIA
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ESSENCE OF
Community Holds
Independence Day
Celebrations
B1
India May Drag
U.S. to WTO for
Hiking H-1B Fee
A34
‘Koena Power’
Shakes Up Indepen-
dence Day Fest
C1
A2 India’s MakeMyTrip Soars in U.S. IPO A4 Chaudhary’s Missteps End in Crushing Loss A10 Earth Aid Cofounder Named to SF Post
Press Trust of India
NEW DELHI — Prime Minister
Manmohan Singh Aug. 15 asked
agitating Kashmiri youth to end
violence, saying it would not
benefit anyone even as he offered
to carry forward the dialogue
process within the framework of
the state being an integral part of
India. (See separate story.)
Addressing the nation on the
64th Independence Day against
the backdrop of recent unrest
in Kashmir, he said Indian de-
mocracy has the “generosity and
flexibility” to address concerns of
any group.
In his 35-minute speech from
the ramparts of the historic Red
Prime Minister Manmohan Singh (l) inspects a guard of honor at the Red Fort in New Delhi Aug. 15. In a wide-rang-
ing speech that addressed domestic issues of high inflation and religious tolerance, Singh also called for an end to a
cycle of violent separatist protests in Indian Kashmir and urged Maoist rebels to lay down their arms and begin talks.
(Getty Images)
India’s 64th Independence Day
Prime Minister Offers Dialogue to Kashmiris
[Cont. on page A33]
Cardiologist in Rural
Arizona Runs for Congress
By RICHARD SPRINGER
India-West Staff Reporter
A cardiologist who founded and
operated the only heart center
serving a rural area in northeast-
ern Arizona is running for Con-
gress in the Republican primary
there Aug. 24.
Steve Mehta told India-West
last week that he believes U.S. red
tape has “really damaged health-
care to our community.”
He said the U.S. needs to find
a way to encourage doctors to
remain in rural communities. Two
of three internists in Show Low,
Ariz., where Mehta practices, have
left for greener pastures, he said
Mehta has said that he would
[Cont. on page A16]
Dr. Steve Mehta is running for Congress in Arizona.
Goyle’s Foe
Apologizes for
Tweet Link to
Racist Rant
By RICHARD SPRINGER
India-West Staff Reporter
Republican National Com-
mittee member and Kan-
sas congressional candidate
Mike Pompeo has personally
apologized for a tweet his
campaign sent out directing
people to check out an article
that subjected his opponent,
Kansas state Rep. Raj Goyle,
to a racist and hate-filled
diatribe.
The article that Pompeo’s
camp promoted as a “good
read” said in part: “Just like
his evil muslim (sic) com-
munist USURPER comrad
(sic), barrack (sic) hussein
(sic) Obama, This goyle (sic)
character is just another
‘turban topper’ we don’t need
in congress (sic) or any politi-
cal office that deals with the
U.S. Constitution, Christian-
[Cont. on page A28]
• Most comprehensive coverage of global news and local news
• Most honored and respected Indian American publication
• Offers advertising opportunities in print, online and on mobile
• Highest advertiser support and loyalty
• Lifetime subscribers growing week after week
• Readers per copy ... approx. 6
• Average time spent by reader per copy ...
45 minutes
• Fastest pick-up from newspaper stands at Indian outlets
Reader
Advertiser
Reader Great Deals for
Asia, Europe,
S. America & India
Community Holds
Independence Day
CelebrationsB1
India May Drag
U.S. to WTO for
Hiking H-1B FeeA34
‘Koena Power’
Shakes Up Indepen
dence Day Fest
process within the framework of
the state being an integral part of
India. (See separate story.)
Addressing the nation on the
64th Independence Day against
the backdrop of recent unrest
in Kashmir, he said Indian de-
mocracy has the “generosity and
flexibility” to address concerns of
any group.
In his 35-minute speech from
the ramparts of the historic Red
Prime Minister Manmohan Singh (l) inspects a guard of honor at the Red Fort in New Delhi Aug. 15. In a wide-rang-
ing speech that addressed domestic issues of high inflation and religious tolerance, Singh also called for an end to a
cycle of violent separatist protests in Indian Kashmir and urged Maoist rebels to lay down their arms and begin talks.
Cardiologist in Rural Goyle’s Foe
Apologizes for
Tweet Link to
Racist Rant
Section B •August 20, 2010
Mon. - Fri. • 836 West El Camino, Sunnyvale, CA 9408
• INTERNATIONAL / DOMESTIC AIR FARES
•CRUISES • PACKAGES • CARS • HOTELS
INFINITY TRAVEL408-245-8444
CST#1007726-40
PROFESSIONAL SERVICE • LOWEST FARES
www.INFINITYTRAVEL.COM
By PARIMAL M. ROHIT
Special to India-West
N ORWALK, Calif. — Pa-triotic tunes and the
aroma of Indian food filled the air as nearly
10,000 people filled the outdoor
fields at the former Excelsior
High School here Aug. 14 to cel-
ebrate the 63rd anniversary of
India’s independence. With a center stage anchoring a
U-shape of nearly 100 booths and
a schedule of about 50 song and
dance items featured during the
evening-long cultural program,
the Indian Americans celebrated
Aug. 15 with the event’s grand
marshal, Bollywood crossover
actress Mallika Sherawat, and
special guest Harry Sidhu, the
Republican mayor pro tem for
the city of Anaheim.The evening’s festivities were
jointly organized by the United
Federation of Indo Americans of
California and the Federation of
Indo-American Associations of
Southern California.“Today we celebrate India’s
63rd year of independence. We
can be proud of all that we have
accomplished back at home as
well as in this country which we
have made our home,” said Anil
Mahajan, speaking on behalf of
UFICA as its president. “We bring this event every year
so our community can celebrate
this historic day and to teach
the next generation of Indian
Americans the importance of
their heritage. We have a lot to
be proud of.”Mahajan added that Indians
in the United States have been
very influential in several profes-
sional fields, such as medicine,
engineering, entertainment, law
and business.Echoing similar thoughts was
FIA-SC president Ajmer Singh,
Actress Mallika Sherawat (center) hoists her plaque over her head as executive members of UFICA and FIASC flank her.
(Parimal M. Rohit photo)
Mallika Grand Marshal of UFICA-FIASC I-Day Fete
[Cont. on page B2]
S.F. Giants Field I-Day
Celebrations by NFIA, FIANC
By LISA TSERINGIndia-West Staff ReporterS AN FRANCISCO — It may
have seemed like an unusual
place to celebrate India’s Inde-
pendence Day — on the field
at AT&T Park before a sold-out
baseball game between the San
Francisco Giants and the San
Diego Padres. But according to organizers of
the Indian Heritage Celebrations
here Aug. 15, the event marked the
Aerodance turned in a lively performance of Gujarati folk dance in the moments before the San Francisco Giants/San
Diego Padres game as part of India’s Independence Day celebrations at AT&T Park Aug. 15. (Som Sharma photo)
Dr. Susan Evans Launches
Skin Care Line for S. Asians
By GREG HEFFERNAN
Special to India-West
B EVERLY HILLS, Calif.
— You may have seen
internationally renowned
dermatologist and health and
beauty expert Dr. Susan Evans on
“Oprah,” “Dr. OZ,” ABC’s “Good
Morning America Health,” “The
Today Show,” and CNN.
She’s also a regular guest with
her husband and business partner
Dr. Brian Evans on “Dr. 90210.”
An active wife and mother of
four, she still found time to launch
a new skin care line through her
Dr. Evans’ Cosmeceuticals prod-
uct line with HSN (premieres Aug.
25-26) and Guthy-Renker for men
and women, and especially South
Dr. Susan Evans (center) with Dr. Brian Evans (l) and Hateesh Syal (r). (Greg
Heffernan photo)
[Cont. on page B10]
[Cont. on page B14]
HEALTHY EYES WEAR SUNGLASSES
Shield your eyes (and your family’s eyes)
from harmful UV rays.
Wear sunglasses with maximum UV protection.
India West Publications, Inc. • 933 MacArthur Blvd., San Leandro, CA 94577 • Tel: 510-383-1147 • Fax: 510-383-1154
abou
t ind
ia w
est
Reader
Advertiser
Reader in the United States have been
very influential in several profes-
sional fields, such as medicine,
engineering, entertainment, law
and business.Echoing similar thoughts was
FIA-SC president Ajmer Singh,
Actress Mallika Sherawat (center) hoists her plaque over her head as executive members of UFICA and FIASC flank her.
[Cont. on page B2]
S.F. Giants Field I-Day
Celebrations by NFIA, FIANC
By LISA TSERINGIndia-West Staff ReporterS AN FRANCISCO — It may
have seemed like an unusual
place to celebrate India’s Inde-
pendence Day — on the field
at AT&T Park before a sold-out
baseball game between the San
Francisco Giants and the San
Diego Padres. But according to organizers of
the Indian Heritage Celebrations
here Aug. 15, the event marked the
Dr. Susan Evans Launches
Skin Care Line for S. Asians
By GREG HEFFERNAN
Special to
She’s also a regular guest with
her husband and business partner
Dr. Brian Evans on “Dr. 90210.”
An active wife and mother of
four, she still found time to launch
a new skin care line through her
Dr. Evans’ Cosmeceuticals prod-
uct line with HSN (premieres Aug.
25-26) and Guthy-Renker for men
and women, and especially South
[Cont. on page B10]
[Cont. on page B14]
C24
C8
C7
LA Chef Crowned ‘Food Network Star’New Film Review: ‘Peepli (Live)’
Tussauds NY Unveils Shah Rukh
Section C •August 20, 2010
This Spot is Available
MAXIMUM IMPACT ... Affordable Rate
Call now to book 510.383.1147 or 562.402.6666
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Actress’s ‘Koena Power’ Shakes Up I-Day Fest
India Lite: ‘Eat, Pray, Love’ Offers a Westernized View
Actress Koena Mitra (left) poses with R&B artist Omarion at the Independence Day celebration hosted by the JNB Group,
at which she promoted a new milkshake named after her, the “Koena Power” shake. She also announced she would be
starring in the upcoming Hollywood film, “Carmen.” (Parimal Rohit photo)
By PARIMAL M. ROHIT
Special to India-West
CULVER CITY, Calif .
— Bollywood actress
Koena Mitra helped cel-
ebrate India’s Indepen-
dence Day with the community
at the Westfield Fox Hills Mall
here Aug. 15 by introducing a new
menu item named after her at the
Millions of Milkshakes store and
revealing the name of her latest
film project.
Between announcements at
the event, organized by the JNB
Group, Mitra served as guest host
of a free concert featuring R&B
artist Omarion that drew a large
crowd of about 300 people in
front of the Millions of Milkshakes
store.
Prior to the concert, Mitra
joined JNB Group’s T.J. Barring in
formally announcing her leading
spot in the planned Hollywood
feature film “Carmen.” Mitra fol-
lowed up the news by unveiling
the milkshake named in her honor
at Millions of Milkshakes — the
“Koena Power.”
“What a way to celebrate India’s
Independence Day. It’s very spe-
cial, probably one of the best
Independence Days I have ever
celebrated,” Mitra said during
a press conference in a private
Fox Hills Mall meeting room just
prior to the event. “I am so thrilled
that Millions of Milkshakes chose
Aug. 15 to name a milkshake after
me.”
Mitra spent a few moments talk-
ing about her first-ever casting in a
Hollywood project and being the
first actor attached to “Carmen,”
a 19th century period piece based
on the story of a Spanish gypsy
bandit and femme fatale. The road
ahead, Mitra said, will not be easy
for her.
“I am under pressure to do stuff
correctly,” Mitra said, adding that
she has taken accent training
lessons to help in her transition
from Indian to American cinema.
“It’s a tough role and a challenge
I am excited to take on. I came
here (to Hollywood) to do dif-
ferent types of movies, whether
it be comedy, action-adventure,
whatever. I want to experiment.
I will not do (here) what I have
done in Bollywood.”
Mitra did not entirely forget
about Bollywood, however. Mo-
ments after the press confer-
ence, she had local dancer and
choreographer Hirangi Ashar
take to the stage in front of the
Millions of Milkshakes store,
where, in honor of Mitra’s first
films as a Bollywood actress, he
[Cont. on page C4]
Julia Roberts as Elizabeth Gilbert in a scene from “Eat, Pray, Love.” (Colombia
Pictures photo)
By LISA TSERING
India-West Staff Reporter
The soundtrack to “Eat,
Pray, Love,” featuring
U. Srinivas, is on sale
at Starbucks. You can
also find $4.99 “Eat, Pray, Love”
rudraksh malas and $10.99 tins of
Republic of Tea “Eat, Pray, Love”
tea at Cost Plus World Market —
which, by the way, has launched a
sweepstakes whose prize is a trip
for two to India.
HSN has devoted a shop to fash-
ions inspired by the film, such as a
$275 tote bag and a $99 ecru linen
kurti trimmed in hot pink. Luxury
travel specialist Abercrombie &
Kent is offering an “Eat, Pray,
Love”-themed trip made just for
women, 14 days for $8,685, which
includes a day trip to the ashram
where scenes from the film were
shot. The Web site of “Incredible
India!,” however, is plugging the
Commonwealth Games and has
not made any marketing connec-
tion to the film.
The accessible “India lite” mer-
chandising of the film is a mirror
of “Eat, Pray, Love” author Eliza-
beth Gilbert’s trip to an ashram
in Maharashtra, where like many
Westerners who spend their first
trips to India enclosed inside the
walls of a religious retreat, she
was largely cocooned from the
reality of the country.
This is the India of postcards
and travel brochures, an image as
far from “Slumdog Millionaire” as
one could imagine.
Julia Roberts, who plays Gilbert
on a journey of spiritual explora-
tion, fits in the mold of the typical
first-timer in India — the first
scene in the country shows her
gaping at young beggars who ac-
cost her taxi; later, she dons a sari
to attend a friend’s wedding, and
in another scene grimaces at her
first taste of Thums Up: “It’s five
times sweeter than Coke! I think
it has methamphetamines in it!”
goes a line in the film.
The scenes in India that make
up the middle third of “Eat, Pray,
Love” were shot last September at
the Hari Mandir Ashram in Patau-
di, outside New Delhi, where Rob-
erts met with the temple’s resident
priest, Swami Dharmdev.
According to production de-
signer Bill Groom, “I went with
our executive producer Stan
[Cont. on page C6]
42nd
© India West
India West Publications, Inc. • 933 MacArthur Blvd., San Leandro, CA 94577 • Tel: 510-383-1147 • Fax: 510-383-1154
India West Print Edition • Published every Friday.
• Over 100,000 loyal, infl uential and highly engaged readers.
• Winner of 48 awards for excellence in journalism.
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• Quicker, cleaner, greener.
• Hyperlinks within ads that takes readers directly to the advertiser’s website.
INDIA WESTReach the best South Asian demographics
in North America through effective and result-driven marketing tools.in North America through effective and result-driven marketing tools.
Section B •August 20, 2010
Mon. - Fri. • 836 West El Camino, Sunnyvale, CA 9408
• INTERNATIONAL / DOMESTIC AIR FARES
•CRUISES • PACKAGES • CARS • HOTELS
INFINITY TRAVEL408-245-8444
CST#1007726-40
PROFESSIONAL SERVICE • LOWEST FARES
www.INFINITYTRAVEL.COM
By PARIMAL M. ROHIT
Special to India-West
N ORWALK, Calif. — Pa-triotic tunes and the
aroma of Indian food filled the air as nearly
10,000 people filled the outdoor
fields at the former Excelsior
High School here Aug. 14 to cel-
ebrate the 63rd anniversary of
India’s independence. With a center stage anchoring a
U-shape of nearly 100 booths and
a schedule of about 50 song and
dance items featured during the
evening-long cultural program,
the Indian Americans celebrated
Aug. 15 with the event’s grand
marshal, Bollywood crossover
actress Mallika Sherawat, and
special guest Harry Sidhu, the
Republican mayor pro tem for
the city of Anaheim.The evening’s festivities were
jointly organized by the United
Federation of Indo Americans of
California and the Federation of
Indo-American Associations of
Southern California.“Today we celebrate India’s
63rd year of independence. We
can be proud of all that we have
accomplished back at home as
well as in this country which we
have made our home,” said Anil
Mahajan, speaking on behalf of
UFICA as its president. “We bring this event every year
so our community can celebrate
this historic day and to teach
the next generation of Indian
Americans the importance of
their heritage. We have a lot to
be proud of.”Mahajan added that Indians
in the United States have been
very influential in several profes-
sional fields, such as medicine,
engineering, entertainment, law
and business.Echoing similar thoughts was
FIA-SC president Ajmer Singh,
Actress Mallika Sherawat (center) hoists her plaque over her head as executive members of UFICA and FIASC flank her.
(Parimal M. Rohit photo)
Mallika Grand Marshal of UFICA-FIASC I-Day Fete
[Cont. on page B2]
S.F. Giants Field I-Day
Celebrations by NFIA, FIANC
By LISA TSERINGIndia-West Staff ReporterS AN FRANCISCO — It may
have seemed like an unusual
place to celebrate India’s Inde-
pendence Day — on the field
at AT&T Park before a sold-out
baseball game between the San
Francisco Giants and the San
Diego Padres. But according to organizers of
the Indian Heritage Celebrations
here Aug. 15, the event marked the
Aerodance turned in a lively performance of Gujarati folk dance in the moments before the San Francisco Giants/San
Diego Padres game as part of India’s Independence Day celebrations at AT&T Park Aug. 15. (Som Sharma photo)
Dr. Susan Evans Launches
Skin Care Line for S. Asians
By GREG HEFFERNAN
Special to India-West
B EVERLY HILLS, Calif.
— You may have seen
internationally renowned
dermatologist and health and
beauty expert Dr. Susan Evans on
“Oprah,” “Dr. OZ,” ABC’s “Good
Morning America Health,” “The
Today Show,” and CNN.
She’s also a regular guest with
her husband and business partner
Dr. Brian Evans on “Dr. 90210.”
An active wife and mother of
four, she still found time to launch
a new skin care line through her
Dr. Evans’ Cosmeceuticals prod-
uct line with HSN (premieres Aug.
25-26) and Guthy-Renker for men
and women, and especially South
Dr. Susan Evans (center) with Dr. Brian Evans (l) and Hateesh Syal (r). (Greg
Heffernan photo)
[Cont. on page B10]
[Cont. on page B14]
HEALTHY EYES
Shield your eyes (and your family’s eyes)
from harmful UV rays.
Wear sunglasses with maximum UV protection.
C24
C8
LA Chef Crowned ‘Food Network Star’
Tussauds NY Unveils Shah Rukh
Section C •August 20, 2010
GET
PRIME
SPOT
Actress’s ‘Koena Power’ Shakes Up I-Day Fest
India Lite: ‘Eat, Pray, Love’ Offers a Westernized View
Actress Koena Mitra (left) poses with R&B artist Omarion at the Independence Day celebration hosted by the JNB Group,
at which she promoted a new milkshake named after her, the “Koena Power” shake. She also announced she would be
starring in the upcoming Hollywood film, “Carmen.” (Parimal Rohit photo)
By PARIMAL M. ROHIT
Special to India-West
CULVER CITY, Calif .
— Bollywood actress
Koena Mitra helped cel-
ebrate India’s Indepen-
dence Day with the community
at the Westfield Fox Hills Mall
here Aug. 15 by introducing a new
menu item named after her at the
Millions of Milkshakes store and
revealing the name of her latest
film project.
Between announcements at
the event, organized by the JNB
Group, Mitra served as guest host
of a free concert featuring R&B
artist Omarion that drew a large
crowd of about 300 people in
front of the Millions of Milkshakes
store.
Prior to the concert, Mitra
joined JNB Group’s T.J. Barring in
formally announcing her leading
spot in the planned Hollywood
feature film “Carmen.” Mitra fol-
lowed up the news by unveiling
the milkshake named in her honor
at Millions of Milkshakes — the
“Koena Power.”
“What a way to celebrate India’s
Independence Day. It’s very spe-
cial, probably one of the best
Independence Days I have ever
celebrated,” Mitra said during
a press conference in a private
Fox Hills Mall meeting room just
prior to the event. “I am so thrilled
that Millions of Milkshakes chose
Aug. 15 to name a milkshake after
me.”
Mitra spent a few moments talk-
ing about her first-ever casting in a
Hollywood project and being the
first actor attached to “Carmen,”
a 19th century period piece based
on the story of a Spanish gypsy
bandit and femme fatale. The road
ahead, Mitra said, will not be easy
for her.
“I am under pressure to do stuff
correctly,” Mitra said, adding that
she has taken accent training
lessons to help in her transition
from Indian to American cinema.
“It’s a tough role and a challenge
I am excited to take on. I came
here (to Hollywood) to do dif-
ferent types of movies, whether
it be comedy, action-adventure,
whatever. I want to experiment.
I will not do (here) what I have
done in Bollywood.”
Mitra did not entirely forget
about Bollywood, however. Mo-
ments after the press confer-
ence, she had local dancer and
choreographer Hirangi Ashar
take to the stage in front of the
Millions of Milkshakes store,
where, in honor of Mitra’s first
films as a Bollywood actress, he
[Cont. on page C4]
By LISA TSERING
India-West Staff Reporter
The soundtrack to “Eat,
Pray, Love,” featuring
U. Srinivas, is on sale
at Starbucks. You can
also find $4.99 “Eat, Pray, Love”
rudraksh malas and $10.99 tins of
Republic of Tea “Eat, Pray, Love”
tea at Cost Plus World Market —
which, by the way, has launched a
sweepstakes whose prize is a trip
for two to India.
HSN has devoted a shop to fash-
ions inspired by the film, such as a
$275 tote bag and a $99 ecru linen
kurti trimmed in hot pink. Luxury
travel specialist Abercrombie &
Kent is offering an “Eat, Pray,
Love”-themed trip made just for
women, 14 days for $8,685, which
includes a day trip to the ashram
where scenes from the film were
shot. The Web site of “Incredible
India!,” however, is plugging the
Commonwealth Games and has
not made any marketing connec-
tion to the film.
The accessible “India lite” mer-
chandising of the film is a mirror
of “Eat, Pray, Love” author Eliza-
beth Gilbert’s trip to an ashram
in Maharashtra, where like many
Westerners who spend their first
trips to India enclosed inside the
on a journey of spiritual explora-
tion, fits in the mold of the typical
first-timer in India — the first
scene in the country shows her
gaping at young beggars who ac-
cost her taxi; later, she dons a sari
to attend a friend’s wedding, and
in another scene grimaces at her
first taste of Thums Up: “It’s five
times sweeter than Coke! I think
it has methamphetamines in it!”
goes a line in the film.
The scenes in India that make
up the middle third of “Eat, Pray,
Love” were shot last September at
the Hari Mandir Ashram in Patau-
di, outside New Delhi, where Rob-
erts met with the temple’s resident
priest, Swami Dharmdev.
According to production de-
signer Bill Groom, “I went with
our executive producer Stan
[Cont. on page C6]
836 West El Camino, Sunnyvale, CA 9408
• INTERNATIONAL / DOMESTIC AIR FARES
•CRUISES • PACKAGES • CARS • HOTELS
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Actress Mallika Sherawat (center) hoists her plaque over her head as executive members of UFICA and FIASC flank her.
Mallika Grand Marshal of UFICA-FIASC I-Day Fete
Dr. Susan Evans Launches
Skin Care Line for S. Asians
By GREG HEFFERNAN
Special to India-West
B EVERLY HILLS, Calif.
— You may have seen
internationally renowned
dermatologist and health and
beauty expert Dr. Susan Evans on
“Oprah,” “Dr. OZ,” ABC’s “Good
Morning America Health,” “The
Today Show,” and CNN.
uct line with HSN (premieres Aug.
25-26) and Guthy-Renker for men
and women, and especially South
Dr. Susan Evans (center) with Dr. Brian Evans (l) and Hateesh Syal (r). (Greg
PRIME
PRIME
SPOT
Actress’s ‘Koena Power’ Shakes Up I-Day Fest
India Lite: ‘Eat, Pray, Love’ Offers a Westernized View
Actress Koena Mitra (left) poses with R&B artist Omarion at the Independence Day celebration hosted by the JNB Group,
at which she promoted a new milkshake named after her, the “Koena Power” shake. She also announced she would be
starring in the upcoming Hollywood film, “Carmen.” (Parimal Rohit photo)
includes a day trip to the ashram
where scenes from the film were
shot. The Web site of “Incredible
India!,” however, is plugging the
Commonwealth Games and has
not made any marketing connec-
tion to the film.
The accessible “India lite” mer-
The accessible “India lite” mer-
The accessible “India lite” mer
chandising of the film is a mirror
of “Eat, Pray, Love” author Eliza-
beth Gilbert’s trip to an ashram
in Maharashtra, where like many
Westerners who spend their first
trips to India enclosed inside the
INDIA WESTwww.indiawest.com • 50 CENTS
• North America’s Most Honored Weekly Indian Newspaper • Periodicals Postage paid at San Leandro, CA, and at additional mailing offices.
VOL. XXXV NO. 39 • August 20, 2010CALIFORNIA
Willing to resolve
differences with
Pakistan
Address Label
1-800-757-6625
AFRICASafari Packages under
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• Glimpse of Tanzania
• Cape Town and the
Wildlife• Botswana Explorer
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46500 Fremont Blvd., Suite 716, Fremont, CA 94538 • email:[email protected] • www.3stravels.com, coxandkingsnri.com
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Community Holds
Independence Day
Celebrations
B1
India May Drag
U.S. to WTO for
Hiking H-1B Fee
A34
‘Koena Power’
Shakes Up Indepen-
dence Day Fest
C1
A2 India’s MakeMyTrip Soars in U.S. IPO A4 Chaudhary’s Missteps End in Crushing Loss A10 Earth Aid Cofounder Named to SF Post
Press Trust of India
NEW DELHI — Prime Minister
Manmohan Singh Aug. 15 asked
agitating Kashmiri youth to end
violence, saying it would not
benefit anyone even as he offered
to carry forward the dialogue
process within the framework of
the state being an integral part of
India. (See separate story.)
Addressing the nation on the
64th Independence Day against
the backdrop of recent unrest
in Kashmir, he said Indian de-
mocracy has the “generosity and
flexibility” to address concerns of
any group.
In his 35-minute speech from
the ramparts of the historic Red
Prime Minister Manmohan Singh (l) inspects a guard of honor at the Red Fort in New Delhi Aug. 15. In a wide-rang-
ing speech that addressed domestic issues of high inflation and religious tolerance, Singh also called for an end to a
cycle of violent separatist protests in Indian Kashmir and urged Maoist rebels to lay down their arms and begin talks.
(Getty Images)
India’s 64th Independence Day
Prime Minister Offers Dialogue to Kashmiris
[Cont. on page A33]
Cardiologist in Rural
Arizona Runs for Congress
By RICHARD SPRINGER
India-West Staff Reporter
A cardiologist who founded and
operated the only heart center
serving a rural area in northeast-
ern Arizona is running for Con-
gress in the Republican primary
there Aug. 24.
Steve Mehta told India-West
last week that he believes U.S. red
tape has “really damaged health-
care to our community.”
He said the U.S. needs to find
a way to encourage doctors to
remain in rural communities. Two
of three internists in Show Low,
Ariz., where Mehta practices, have
left for greener pastures, he said
Mehta has said that he would
[Cont. on page A16]
Dr. Steve Mehta is running for Congress in Arizona.
Goyle’s Foe
Apologizes for
Tweet Link to
Racist Rant
By RICHARD SPRINGER
India-West Staff Reporter
Republican National Com-
mittee member and Kan-
sas congressional candidate
Mike Pompeo has personally
apologized for a tweet his
campaign sent out directing
people to check out an article
that subjected his opponent,
Kansas state Rep. Raj Goyle,
to a racist and hate-filled
diatribe.
The article that Pompeo’s
camp promoted as a “good
read” said in part: “Just like
his evil muslim (sic) com-
munist USURPER comrad
(sic), barrack (sic) hussein
(sic) Obama, This goyle (sic)
character is just another
‘turban topper’ we don’t need
in congress (sic) or any politi-
cal office that deals with the
U.S. Constitution, Christian-
[Cont. on page A28]
India West Daily Newsletter • Emailed 5 times a week to our database.
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Asian Indians represent the most lucrative and infl uential ethnic
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© India West
India West Publications, Inc. • 933 MacArthur Blvd., San Leandro, CA 94577 • Tel: 510-383-1147 • Fax: 510-383-1154
2012New America MediaFirst place award to Sunita Sohrabji in the “International Report-ing” category for her3-part series of articles titled “India’s Poor Recycles World’s Electronic Waste into Wealth”.Peninsula Press ClubPearl Driver and Sunita Sohrabji jointly accept second place award in the “Continuing Coverage by Newspapers” category for their series of articles on Tri Valley University in Pleasanton, CA.
2011Peninsula Press ClubSom Sharma, Kainaz Amaria and Sunita Sohrabji jointly receive second place award for “Best Series - Non-daily newspaper” for their coverage of electrinic-waste practices Peninsula Press ClubSunita Sohrabji receives second place award in the “Best feature - Non-daily newspaper” category for her story titled “ The nani Diaries.”Indo-American Chamber of CommercePublisher Ramesh Murarka and Editor Bina Murarka receive “Lifetime Achievement Award” from Indo-American Chamber of Commerce.
2009New America MediaSecond place award to Sunita Sohrabji in the Environmental Issue category for her story titled “Green Rules Force Small Truckers into the Red.”New America MediaSecond Place Award to reporter Sunita Sohrabji in the category of Health Care, for her story titled “Postpartum Depression: South Asian Women suffer in Silence.”New America MediaFirst Runner-up award to Lisa Tsering for Best In-Depth/Inves-tigative report on Flight School Going Out of Business.South Asian Journalists AssociationLisa Tsering was a Finalist in the Outstanding Business Story category for her story titled “Grounded: Indian American Flight School Goes Out of Business.”Peninsula Press ClubReporter Sunita Sohrabji picks up Third Place award in the specialty story category for her story titled: “Postpartum Depression: South Asian Moms Suffer in Silence.”Peninsula Press ClubStaff photographer Som Sharma secured First Place award in the continuing coverage category for the dramatic photos taken by him for the story titled “Grounded: Flight School Goes Out of Business.”Peninsula Press ClubLisa Tsering secured First place award in the continuing coverage categoty for her story titled: “Grounded: Flight School Out of Business.”
2008Peninsula Press ClubFirst Place award to reporter Lisa Tsering for her series on Arnav – a Bay area toddler who underwent a rare heart-breaking transplant.
2007South Asian Journalists AssociationOutstanding Editorial/Commentary Runner-up, 2007, to Indian Life & Style magazine columnist Swetha Iyengar for her article "Did Kaavya Betray our Community?"New California MediaAward to Rupal Shah for her series on the early Indian im-migrants in Central Valley who had married into the Mexican Community.New California MediaAward to Ashfaque Swapan for the 9/11 story: :Struggle to re-build lives.”South Asian Journalists AssociationAward given to Ashfaque Swapan in the category of South Asians in the U.S. for his story titled “One year later – victims struggle to rebuild lives” which focussed on the post 9/11 scenario.
2006New America MediaInvestigative Journalism Runner-up, 2006, to reporter Viji Sundaram for her fi ve-part series on women and AIDS in India;South Asian Journalists AssociationOutstanding Editorial/Commentary Runner-up, 2006, to Indian Life & Style magazine columnist Swetha Iyengar for her series of essays covering race, politics, religion and more.
2005New California MediaBest Investigative/In-depth Article First-place winner, 2005, to reporter Lisa Tsering for her expose of Indian brides who exploit India's dowry laws;South Asian Journalists AssociationSpecial Project 2nd Runner-up, 2005, to reporter Ashfaque Swapan for his 20th anniversary story entitled “Bhopal Remembered.”
2004Society of Professional Journalists, No. Calif. ChapterExcellence in Journalism award, Opinion (Print) Winner, 2004, to Indian Life & Style magazine columnist Swetha Iyengar for her columns commenting on the second generation Indian American experience; South Asian Journalists AssociationOutstanding Coverage Winner, 2004, to reporter Viji Sun-daram for her contributions as a journalist between 1994 and 2003;South Asian Journalists AssociationSpecial Recognition Award Winner, 2004, to India-West staff for their outstanding coverage of the death of astronaut Kalpana Chawla;South Asian Journalists AssociationOutstanding Coverage Runner-up, 2004, to reporter Ash-faque Swapan for his contributions as a journalist for the past decade;New California MediaHonor Award, Runner-Up for Best Health Care Story, 2004, to reporter Lisa Tsering for an article about Jeena, America's fi rst organization for South Asian special-needs kids and their families.
2003New California MediaCentral Valley Reporting Winner, 2003, to Rupal Shah for her story on how pioneer Indian-Mexican families shaped California's Central Valley;South Asian Journalists AssociationSpecial Project Runner-up, 2003, to India-West staff for its feature entitled “9/11: One Year Later”;New California MediaCivil Liberties Category Runner-up, 2003, to reporter Ashfaque Swapan for his story about 9/11 victims’ struggle to rebuild their lives one year later.
2002South Asian Journalists AssociationFirst-prize Winner, 2002, in the category of “Outstanding story on South Asians in America” to reporter Viji Sundaram for her article exposing McDonald's use of beef extract in their french fries;South Asian Journalists AssociationDaniel Pearl Award for Reporting on South Asia Runner-up, 2002, to reporter Lisa Tsering for her coverage of post-earthquake rebuilding efforts in Gujarat;New California MediaBest Investigative/ In-depth Article Winner, 2002, to reporters Ashfaque Swapan and Viji Sundaram for their expose on McDonald's use of beef extract in their french fries.
2001New California MediaHonor Award Runner-up, Investigative Reporting, 2001, to reporter Lisa Tsering for her article explaining how Bollywood DVDs are pirated in the United States;New California MediaHonor Award Runner-up, 2001, to reporter Ashfaque Swapan for his feature on Indian Americans in the Millennium;South Asian Journalists AssociationSpecial Recognition Award, 2001, presented to India-West staff for its in-depth coverage of the immigrant smuggling ring run by a Berkeley, Calif.-based landlord.
2000South Asian Journalists AssociationHonor Award, 2000, to reporter Ashfaque Swapan for his article, “100 Years in America,” where he explores the history of Indian immigrants.
1999New California MediaBest Breaking News Story, 1999, to reporter Viji Sundaram for her coverage of a Sikh-Canadian publisher's assassination.
1998South Asian Journalists AssociationBest Series, 1998, to reporter Viji Sundaram for her series of articles on a domestic violence support group.
1997South Asian Journalists AssociationBest In-depth Coverage, 1997, to reporter Viji Sundaram for her in-depth story on how Asians were being denied top posts at the U.S. Department of Agriculture;New California Media“Years of Distinguished Reporting for Ethnic Newspapers” award, 1997, to reporter Richard Springer.
INDIA WESTwww.indiawest.com • 50 CENTS
• North America’s Most Honored Weekly Indian Newspaper • Periodicals Postage paid at San Leandro, CA, and at additional mailing offices.
VOL. XXXV NO. 39 • August 20, 2010CALIFORNIA
Willing to resolve
differences with
Pakistan
Address Label
1-800-757-6625
AFRICASafari Packages under
$3750 from LAX/SFO
• Kenya highlights
• Glimpse of Tanzania
• Cape Town and the
Wildlife• Botswana Explorer
• Cairo and the Nile Cruise
Go with SOMAK for best
value in African Safaris
www.bestvaluesafaris.com FP-S
AFAR
I
46500 Fremont Blvd., Suite 716, Fremont, CA 94538 • email:[email protected] • www.3stravels.com, coxandkingsnri.com
Appointed agent for Cox and Kings. Fares originating from India. We Bring The World To You!
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Community Holds
Independence Day
Celebrations
B1
India May Drag
U.S. to WTO for
Hiking H-1B Fee
A34
‘Koena Power’
Shakes Up Indepen-
dence Day Fest
C1
A2 India’s MakeMyTrip Soars in U.S. IPO A4 Chaudhary’s Missteps End in Crushing Loss A10 Earth Aid Cofounder Named to SF Post
Press Trust of India
NEW DELHI — Prime Minister
Manmohan Singh Aug. 15 asked
agitating Kashmiri youth to end
violence, saying it would not
benefit anyone even as he offered
to carry forward the dialogue
process within the framework of
the state being an integral part of
India. (See separate story.)
Addressing the nation on the
64th Independence Day against
the backdrop of recent unrest
in Kashmir, he said Indian de-
mocracy has the “generosity and
flexibility” to address concerns of
any group.
In his 35-minute speech from
the ramparts of the historic Red
Prime Minister Manmohan Singh (l) inspects a guard of honor at the Red Fort in New Delhi Aug. 15. In a wide-rang-
ing speech that addressed domestic issues of high inflation and religious tolerance, Singh also called for an end to a
cycle of violent separatist protests in Indian Kashmir and urged Maoist rebels to lay down their arms and begin talks.
(Getty Images)
India’s 64th Independence Day
Prime Minister Offers Dialogue to Kashmiris
[Cont. on page A33]
Cardiologist in Rural
Arizona Runs for Congress
By RICHARD SPRINGER
India-West Staff Reporter
A cardiologist who founded and
operated the only heart center
serving a rural area in northeast-
ern Arizona is running for Con-
gress in the Republican primary
there Aug. 24.
Steve Mehta told India-West
last week that he believes U.S. red
tape has “really damaged health-
care to our community.”
He said the U.S. needs to find
a way to encourage doctors to
remain in rural communities. Two
of three internists in Show Low,
Ariz., where Mehta practices, have
left for greener pastures, he said
Mehta has said that he would
[Cont. on page A16]
Dr. Steve Mehta is running for Congress in Arizona.
Goyle’s Foe
Apologizes for
Tweet Link to
Racist Rant
By RICHARD SPRINGER
India-West Staff Reporter
Republican National Com-
mittee member and Kan-
sas congressional candidate
Mike Pompeo has personally
apologized for a tweet his
campaign sent out directing
people to check out an article
that subjected his opponent,
Kansas state Rep. Raj Goyle,
to a racist and hate-filled
diatribe.
The article that Pompeo’s
camp promoted as a “good
read” said in part: “Just like
his evil muslim (sic) com-
munist USURPER comrad
(sic), barrack (sic) hussein
(sic) Obama, This goyle (sic)
character is just another
‘turban topper’ we don’t need
in congress (sic) or any politi-
cal office that deals with the
U.S. Constitution, Christian-
[Cont. on page A28]
Excellence inJournalism Awards
B20 B20 B20
© India West
India West Publications, Inc. • 933 MacArthur Blvd., San Leandro, CA 94577 • Tel: 510-383-1147 • Fax: 510-383-1154
HEAD OFFICEDyana Bhandari
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INDIA WESTwww.indiawest.com • 50 CENTS
• North America’s Most Honored Weekly Indian Newspaper • Periodicals Postage paid at San Leandro, CA, and at additional mailing offices.
VOL. XXXV NO. 39 • August 20, 2010 CALIFORNIA
Willing to resolve differences with Pakistan
Address Label
AFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICASafari Packages underSafari Packages underSafari Packages under$3750 from LAX/SFOfrom LAX/SFO• Kenya highlights• Glimpse of Tanzania• Cape Town and the Wildlife• Botswana Explorer• Cairo and the Nile Cruise• Cairo and the Nile Cruise
46500 Fremont Blvd., Suite 716, Fremont, CA 94538 • email:[email protected] • www.3stravels.com, coxandkingsnri.com
Appointed agent for Cox and Kings. Fares originating from India.Appointed agent for Cox and Kings. Fares originating from India. We Bring The World To You!
Great Deals for Asia, Europe,S. America & India
CST# 2062437-40
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UK, Belgium, Netherlands,Germany, Switzerland,
Liechtenstein, Austria, Italy, France
Belgium, Germany, Switzerland,
Austria, Italy, France
Community Holds Independence Day Celebrations
B1
India May Drag U.S. to WTO for Hiking H-1B Fee
A34
‘Koena Power’ Shakes Up Indepen-dence Day Fest C1
A2 India’s MakeMyTrip Soars in U.S. IPO A4 Chaudhary’s Missteps End in Crushing Loss A10 Earth Aid Cofounder Named to SF Post
Press Trust of India
NEW DELHI — Prime Minister Manmohan Singh Aug. 15 asked agitating Kashmiri youth to end violence, saying it would not benefit anyone even as he offered to carry forward the dialogue process within the framework of the state being an integral part of India. (See separate story.)
Addressing the nation on the 64th Independence Day against the backdrop of recent unrest in Kashmir, he said Indian de-mocracy has the “generosity and flexibility” to address concerns of any group.
In his 35-minute speech from the ramparts of the historic Red
Prime Minister Manmohan Singh (l) inspects a guard of honor at the Red Fort in New Delhi Aug. 15. In a wide-rang-ing speech that addressed domestic issues of high inflation and religious tolerance, Singh also called for an end to a cycle of violent separatist protests in Indian Kashmir and urged Maoist rebels to lay down their arms and begin talks. (Getty Images)
India’s 64th Independence DayPrime Minister Offers Dialogue to Kashmiris
[Cont. on page A33]
Cardiologist in Rural Arizona Runs for Congress
By RICHARD SPRINGERIndia-West Staff Reporter
A cardiologist who founded and operated the only heart center serving a rural area in northeast-ern Arizona is running for Con-gress in the Republican primary there Aug. 24.
Steve Mehta told India-Westlast week that he believes U.S. red tape has “really damaged health-care to our community.”
He said the U.S. needs to find a way to encourage doctors to remain in rural communities. Two of three internists in Show Low, Ariz., where Mehta practices, have left for greener pastures, he said
Mehta has said that he would [Cont. on page A16]
Dr. Steve Mehta is running for Congress in Arizona.
Goyle’s FoeApologizes forTweet Link toRacist Rant
By RICHARD SPRINGERIndia-West Staff Reporter
Republican National Com-mittee member and Kan-sas congressional candidate Mike Pompeo has personally apologized for a tweet his campaign sent out directing people to check out an article that subjected his opponent, Kansas state Rep. Raj Goyle, to a racist and hate-filled diatribe.
The article that Pompeo’s camp promoted as a “good read” said in part: “Just like his evil muslim (sic) com-munist USURPER comrad (sic), barrack (sic) hussein
INDIA WESTwww.indiawest.com • 50 CENTS
• North America’s Most Honored Weekly Indian Newspaper • Periodicals Postage paid at San Leandro, CA, and at additional mailing offices.
DOESConvert hydrogen into electric power
Leave behind nothing but water
Have an EPA-rated 312 miles per full fill1
DOESNOT
Run on fossil fuels Release harmful emissions Harm the environment
Now available in California www.toyota.com/MiraiAsianIndianPrototype shown with options. Production model may vary. ¹2017 EPA-estimated 67 city/67 highway/67 combined MPGe for Mirai and 312-mile driving range. Actual mileage will vary. Range measurement pursuant to SAE J2601 standards (ambient temperature: 20°C; hydrogen tank pressure when fueled: 70 MPa). Fueling time varies with hydrogen fueling pressure and ambient temperature. ©2017 Toyota Motor Sales, U.S.A., Inc.
A4 A10 A15
VOL. XLII NO. 18 • March 17, 2017 USA/CANADA
Harmeet Dhillon Tapped for Civil Rights Post New Resolution to Combat Hate Rhetoric Police Probing Possible ‘Honor Killing’
Section B •August 20, 2010
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By PARIMAL M. ROHITSpecial to India-West
NORWALK, Calif. — Pa-ORWALK, Calif. — Pa-ORWALK, Calif. — Patriotic tunes and the aroma of Indian food filled the air as nearly
10,000 people filled the outdoor fields at the former Excelsior High School here Aug. 14 to cel-ebrate the 63rd anniversary of India’s independence.
With a center stage anchoring a U-shape of nearly 100 booths and a schedule of about 50 song and dance items featured during the evening-long cultural program, the Indian Americans celebrated Aug. 15 with the event’s grand marshal, Bollywood crossover actress Mallika Sherawat, and special guest Harry Sidhu, the Republican mayor pro tem for the city of Anaheim.
The evening’s festivities were jointly organized by the United Federation of Indo Americans of
California and the Federation of Indo-American Associations of Southern California.
“Today we celebrate India’s 63rd year of independence. We can be proud of all that we have accomplished back at home as well as in this country which we have made our home,” said Anil Mahajan, speaking on behalf of UFICA as its president.
“We bring this event every year so our community can celebrate this historic day and to teach the next generation of Indian Americans the importance of their heritage. We have a lot to be proud of.”
Mahajan added that Indians in the United States have been very influential in several profes-sional fields, such as medicine, engineering, entertainment, law and business.
Echoing similar thoughts was FIA-SC president Ajmer Singh, Actress Mallika Sherawat (center) hoists her plaque over her head as executive members of UFICA and FIASC flank her.
(Parimal M. Rohit photo)
Mallika Grand Marshal of UFICA-FIASC I-Day Fete
[Cont. on page B2]
S.F. Giants Field I-DayCelebrations by NFIA, FIANC
By LISA TSERINGIndia-West Staff Reporter
SAN FRANCISCO — It may have seemed like an unusual
place to celebrate India’s Inde-pendence Day — on the field at AT&T Park before a sold-out baseball game between the San Francisco Giants and the San
Diego Padres. But according to organizers of
the Indian Heritage Celebrations here Aug. 15, the event marked the
Aerodance turned in a lively performance of Gujarati folk dance in the moments before the San Francisco Giants/San Diego Padres game as part of India’s Independence Day celebrations at AT&T Park Aug. 15. (Som Sharma photo)
Dr. Susan Evans LaunchesSkin Care Line for S. Asians
By GREG HEFFERNANSpecial to India-West
BEVERLY HILLS, Calif. — You may have seen internationally renowned
dermatologist and health and beauty expert Dr. Susan Evans on “Oprah,” “Dr. OZ,” ABC’s “Good Morning America Health,” “The Today Show,” and CNN.
She’s also a regular guest with her husband and business partner Dr. Brian Evans on “Dr. 90210.”
An active wife and mother of four, she still found time to launch a new skin care line through her Dr. Evans’ Cosmeceuticals prod-uct line with HSN (premieres Aug. 25-26) and Guthy-Renker for men and women, and especially South
Dr. Susan Evans (center) with Dr. Brian Evans (l) and Hateesh Syal (r). (Greg Heffernan photo)
[Cont. on page B10]
[Cont. on page B14]
HEALTHY EYES WEAR SUNGLASSES
Shield your eyes (and your family’s eyes)from harmful UV rays.
Wear sunglasses with maximum UV protection.
C24 C8 C7LA Chef Crowned ‘Food Network Star’ New Film Review: ‘Peepli (Live)’ Tussauds NY Unveils Shah Rukh
Section C •August 20, 2010Section C •August 20, 2010
Actress’s ‘Koena Power’ Shakes Up I-Day Fest
India Lite: ‘Eat, Pray, Love’ Offers a Westernized View
Actress Koena Mitra (left) poses with R&B artist Omarion at the Independence Day celebration hosted by the JNB Group, at which she promoted a new milkshake named after her, the “Koena Power” shake. She also announced she would be starring in the upcoming Hollywood film, “Carmen.” (Parimal Rohit photo)
By PARIMAL M. ROHITSpecial to India-West
CULVER CITY, Calif . — Bollywood actress Koena Mitra helped cel-ebrate India’s Indepen-
dence Day with the community at the Westfield Fox Hills Mall here Aug. 15 by introducing a new menu item named after her at the Millions of Milkshakes store and revealing the name of her latest film project.
Between announcements at the event, organized by the JNB Group, Mitra served as guest host of a free concert featuring R&B artist Omarion that drew a large crowd of about 300 people in front of the Millions of Milkshakes store.
Prior to the concert, Mitra joined JNB Group’s T.J. Barring in formally announcing her leading spot in the planned Hollywood feature film “Carmen.” Mitra fol-lowed up the news by unveiling the milkshake named in her honor at Millions of Milkshakes — the “Koena Power.”
“What a way to celebrate India’s Independence Day. It’s very spe-cial, probably one of the best Independence Days I have ever celebrated,” Mitra said during a press conference in a private
Fox Hills Mall meeting room just prior to the event. “I am so thrilled that Millions of Milkshakes chose Aug. 15 to name a milkshake after me.”
Mitra spent a few moments talkMitra spent a few moments talkMitra spent a f -ing about her first-ever casting in a Hollywood project and being the first actor attached to “Carmen,” a 19th century period piece based on the story of a Spanish gypsy bandit and femme fatale. The road ahead, Mitra said, will not be easy for her.
“I am under pressure to do stuff correctly,” Mitra said, adding that she has taken accent training lessons to help in her transition from Indian to American cinema. “It’s a tough role and a challenge I am excited to take on. I came here (to Hollywood) to do dif-here (to Hollywood) to do dif-here (to Hollywood) to do different types of movies, whether it be comedy, action-adventure, whatever. I want to experiment. I will not do (here) what I have done in Bollywood.”
Mitra did not entirely forget about Bollywood, however. Mo-ments after the press confer-ence, she had local dancer and choreographer Hirangi Ashar take to the stage in front of the Millions of Milkshakes store, where, in honor of Mitra’s first films as a Bollywood actress, he
[Cont. on page C4]
Julia Roberts as Elizabeth Gilbert in a scene from “Eat, Pray, Love.” (Colombia Pictures photo)
By LISA TSERINGIndia-West Staff Reporter
The soundtrack to “Eat, Pray, Love,” featuring U. Srinivas, is on sale at Starbucks. You can
also find $4.99 “Eat, Pray, Love” rudraksh malas and $10.99 tins of Republic of Tea “Eat, Pray, Love” tea at Cost Plus World Market — which, by the way, has launched a sweepstakes whose prize is a trip for two to India.
HSN has devoted a shop to fash-ions inspired by the film, such as a $275 tote bag and a $99 ecru linen kurti trimmed in hot pink. Luxury travel specialist Abercrombie & Kent is offering an “Eat, Pray, Love”-themed trip made just for women, 14 days for $8,685, which
includes a day trip to the ashram where scenes from the film were shot. The Web site of “Incredible India!,” however, is plugging the Commonwealth Games and has not made any marketing connec-tion to the film.
The accessible “India lite” mer-The accessible “India lite” mer-The accessible “India lite” merchandising of the film is a mirror of “Eat, Pray, Love” author Eliza-beth Gilbert’s trip to an ashram in Maharashtra, where like many Westerners who spend their first trips to India enclosed inside the walls of a religious retreat, she was largely cocooned from the reality of the country.
This is the India of postcards and travel brochures, an image as far from “Slumdog Millionaire” as one could imagine.
Julia Roberts, who plays Gilbert
on a journey of spiritual explora-tion, fits in the mold of the typical first-timer in India — the first scene in the country shows her gaping at young beggars who ac-cost her taxi; later, she dons a sari to attend a friend’s wedding, and in another scene grimaces at her first taste of Thums Up: “It’s five times sweeter than Coke! I think it has methamphetamines in it!” goes a line in the film.
The scenes in India that make up the middle third of “Eat, Pray, Love” were shot last September at the Hari Mandir Ashram in Patau-di, outside New Delhi, where Rob-erts met with the temple’s resident priest, Swami Dharmdev.
According to production de-signer Bill Groom, “I went with our executive producer Stan
[Cont. on page C6]
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Now available in California www.toyota.com/MiraiAsianIndianPrototype shown with options. Production model may vary. ¹2017 EPA-estimated 67 city/67 highway/67 combined MPGe for Mirai and 312-mile driving range. Actual mileage will vary. Range measurement pursuant to SAE J2601 standards (ambient temperature: 20°C; hydrogen tank pressure when fueled: 70 MPa). Fueling time varies with hydrogen fueling pressure and ambient temperature. ©2017 Toyota Motor Sales, U.S.A., Inc.
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B20 B20 B20
© India West
India West Publications, Inc. • 933 MacArthur Blvd., San Leandro, CA 94577 • Tel: 510-383-1147 • Fax: 510-383-1154
California 528,176
New York 313,620
New Jersey 292,256
Texas 245,981
Illinois 188,328
Florida 128,735
Virginia 103,916
Pennsylvania 103,916
Georgia 96,116
Maryland 79,051
Massachusetts 77,177
Michigan 77,132
Ohio 64,187
Washington 61,124
North Carolina 57,400
Connecticut 46,415
Arizona 36,047
Asian Indian Population DistributionB20 B20 B20
Minnesota 33,031
Indiana 27,598
Tennessee 23,900
Missouri 23,223
Wisconsin 22,899
Colorado 20,369
Oregon 16,740
South Carolina 15,941
Kansas 13,848
Alabama 13,036
Kentucky 12,501
Oklahoma 11,906
Nevada 11,671
Delaware 11,424
Louisiana 11,174
Iowa 11,081
New Hampshire 8,268
Arkansas 7,973
Utah 6,212
Nebraska 5,903
Mississippi 5,494
D.C. 5,214
Rhode Island 4,653
New Mexico 4,550
West Virginia 3,304
Hawaii 2,201
Idaho 2,152
Maine 1,959
North Dakota 1,543
Vermont 1,359
Alaska 1,218
South Dakota 1,152
Montana 618
Wyoming 589
California Counties
Santa Clara 117,596
Los Angeles 79,169
Alameda 72,278
Orange 40,732
Sacramento 26,560
San Diego 24,306
Contra Costa 22,328
Santa Barbara 20,665
Fresno 15469
San Mateo 13,486
San Joaquin 12,951
San Bernardino 12,078
San Francisco 9,747
San Jose 43,827
Fremont 38,711
Los Angeles 32,996
Sunnyvale 21,737
San Diego 17,255
Santa Clara 15,890
Cupertino 13,179
Irvine 10,687
San Francisco 9,747
Yuba City 8,863
Fresno 8,814
California Cities with Over 4,000 Indian Americans in 2010
Sacramento 8,514
San Ramon 8,179
Union City 7,966
Bakersfi eld 7,328
Milpitas 6,351
Pleasanton 5,214
Elk Grove 4,968
Stockton 4,735
Anaheim 4,456
Mountain View 4,344
Hayward 4,260
Based on 2010 Census data. United States Total: 2,843,391
Based on 2010 Census data.
© India West
India West Publications, Inc. • 933 MacArthur Blvd., San Leandro, CA 94577 • Tel: 510-383-1147 • Fax: 510-383-1154
Population:
Third largest Asian American group with a population of 2,482,141(Indian alone)Fastest growing U.S. ethnic group (population growth rate of 50.8% from 2000-2006)
Age
43% Asian Indians are between the ages of 25 to 44 years with a median age of 32.2 years
Income
Highest annual median family income of $87,484 Mean annual earnings - $101,108 Combined disposable income of $88 billion Estimated annual buying power of $20 billion
Occupation
Management, Professional, Service, Sales & Offi ce Occupations - 87.4% Asian Indians are very well educated and many are doctors, engineers, and technology
experts
Education
Bachelor’s degree or higher- 68.6% Asian Indians have the highest educational qualifi cations of all ethnic groups in the U.S.
Marital Status & Average Family Size
69.4% Asian Indians are married Average family size – 3.45 83% have nuclear families and 6% have extended families
Language
73% of Asian Indians speak English and at least one other language Asian Indians have a good comprehension of English language and thus often get an edge
over other ethnic groups
Home, Automobile and Business Ownership
55.3% own one or more housing units; median home value - $394,400 89.8% own one or more cars The community is well represented as small business and motel owners About 55% of motels in the U.S. are owned by Asian Indians which has a combined market
value of $40 billion
Media Preferences
50% of online Asian Indians read a South Asian newspaper; 22% read South Asian publica-tions on a regular basis.
Asian Indian DemographicsB20 B20 B20
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Media Releases and
Survey Results
B20 B20 B20
The South Asian* population within the United States has developed into
a sophisticated market that combines culturally unique and mainstream
buying habits. Marketers, witnessing the growth of ethnic segmentation,
recognize its buying power and continue to monitor the development of
its consumer preferences.
• “One-third of engineers in the Silicon Valley are of Indian descent,
while 7% of valley hi-tech fi rms are led by Indian CEOs.”
– University of California, Berkeley
• “While the Indian American population is less than 1% in the
U.S., the contribution of the community is to the extent of almost
17%.”
– MIT Journal
• “With household incomes averaging at $90,000 annually, South
Asian Americans represent the most lucrative ethnic group in the
U.S. Their consumer choices: frequent trips overseas (54%), dining
out (54%) and purchase of high-price electronics (92%) positions
them as an upscale segment that is willing to pay more for a higher
quality of life.”
– Global Advertising Strategies, a New York City-based
multicultural advertising agency
• “Large number of South Asians take frequent trips, buy hi-fi equip-
ment and dine out, while their cultural preferences are strong
enough that one out of four South Asians spends over $60 per
month on South Asian programming on cable television. 80% of
the survey respondents consume ethnic media with print having
the highest penetration, followed by TV and radio.”
– Excerpt from Global Advertising Strategies report on
survey of preferences among South Asians in the U.S.
• “There are nearly 200,000 Indian American millionaires. One in
every nine Indians in the U.S. is a millionaire, comprising 10% of
U.S. millionaires.”
– Merrill Lynch
*South Asian ethnic group includes Asian Indians (the largest sub-group;
comprise approx. 88% of total South Asians) and ethnic groups from Paki-
stan, Bangladesh, Nepal and Sri Lanka.
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Issue Date Special Focus Bonus Distribution Jan. 20 Republic Day 500 additional copies in Southern CaliforniaReservation: Jan. 13 Material: Jan. 16 Feb. 10 Valentine’ s Day Reservation: Feb. 3 Materials: Feb. 6 Mar. 10 Holi IssueReservation: Mar. 3 Material: Mar. 6 Apr. 14 Baisakhi Issue 500 additional copies to Sikh TemplesReservation: Apr. 7Material: Apr. 10 May 12 Mother’s Day SpecialReservation: May 5Material: May 8 June 16 Father’s Day SpecialReservation: June 9 Material: June 12
June 30 U.S.A. Independence DayReservation: June 23 Material: June 26
Aug. 4 Raksha Bandhan SpecialReservation: July 28Material: July 31
Aug. 14 India’s Independence Day 2000 additional copies to all major cities Reservation: Aug. 7 on the West CoastMaterial: Aug. 10
Sept. 29 DussheraReservation: Sept. 22Material: Sept. 25
Oct. 6 Pre- Diwali Special 1500 additional copies to all our vendorsReservation: Sept. 29 on the West CoastMaterial: Oct. 2 Oct. 13 Diwali Special 2000 additional copies to all our vendors Reservation: Oct. 6 on the West CoastMaterial: Oct. 9 Nov. 17 Thanksgiving Reservation: Nov. 10 Special Material: Nov. 13 Dec. 22 Christmas Reservation: Dec. 15 & New Year’s Special Material: Dec. 18
Editorial Calendar
2017
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Walmart
HSBC Bank
Metlife
Lufthansa
Comcast
Asian Art Museum
Dish Network
New America Media
San Mateo Marriott
Western Union
State Farm Insurance
India Tourism
Bhindi Jewelers
Chitresh Das Dance Company
The Tech Museum of Innovation, San Jose
State Farm Insurance
San Francisco Symphony
KB Home
Our AdvertiserPortfolio*
Art Karat
Eros Entertainment
Sony Entertainment
Deep Foods
Meritage Homes
State Bank of India
Discovery Builders
Brookfi eld Homes
Quarry Lane School
Classic Communities
Chase Bank
Residents Medical Group
Singapore Airlines
Unilever
Excel Test Prep
HAB Bank
Elite Educational Institute
Hanmi Bank
Amber Restaurant
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*Partial list
State Bank of India