8/4/2019 Reckitt & Colman Product MIX

1/12

PRESENTATION

ON

Product Mix Reckitt & ColmanBY

AKHIL MAHAJAN

(2010MBE02)

8/4/2019 Reckitt & Colman Product MIX

2/12

Britain's Reckitt & Colmanand the Dutch companyBenckiserin merge in December1999.

To form`Reckitt Benckiser`

8/4/2019 Reckitt & Colman Product MIX

3/12

Headquarters- Berkshire, UK

Chief Executive Officer- Bart Becht

RB India MD- Chander SethiRB Operates in 60 countries

RB has over 23,000 employees

Sells over 9 million products per dayGenerates over $4 billion in revenue

Over 312 Products

8/4/2019 Reckitt & Colman Product MIX

4/12

Product MixAll the products and items a particular

seller offers for the sale.

Product Width

Product Length

Product Depth Product Consistency

8/4/2019 Reckitt & Colman Product MIX

5/12

Product WidthReckitt Benckiser

Fabric

Care

Surface

Care

Dishwashing

HomeCare

HealthCare

Personal

CareFood Pharmaceutical

8/4/2019 Reckitt & Colman Product MIX

6/12

Product LengthFabric Care

Calgon

Vanish

Spray

`n`Wash

8/4/2019 Reckitt & Colman Product MIX

7/12

Cont.Personal

Care

Veet

Dettol

Clearsil

Total numbers of items in

the mix are 27. On an

average product length is

less than 4

8/4/2019 Reckitt & Colman Product MIX

8/12

Product DepthDettol

Body

Wash

Original

Bodywash

(250 ml &

125 ml)

Skincare

Bodywash

(250 ml & 125

ml)

Cool

Bodywash

(250 ml & 125

ml)

Shaving

Cream

Dettol

Fresh

(70 g)

Plaster

Wash proofmedicated

Plaster

(100 pack)

SkinCare

Original

Soap(120,70,3

5 g)

SkinCare

Soap

(120,70,35 g)

Cool Soap

(120,70,35 g)

Fresh Soap

(120,70,35g)

Hand wash

Original

Handwash

(250,135 ml)

Skin

Handwash

(250,135 ml)

Sensitive

Handwash

(250,135 ml)

Fresh

Handwash

(250,135 ml)

8/4/2019 Reckitt & Colman Product MIX

9/12

Product ConsistencyProduct lines are consistent in so far as they areconsumer goods that go through the same

distribution channel.

The lines are less consistent in so far they performdifferent functions for the buyers

8/4/2019 Reckitt & Colman Product MIX

10/12

Product MixReckitt

Benckiser

Fabric

Care

Vanish

Calgon

Spray'n' wash

Woolite

Surface

Care

Cillit

Bang

Lysol

Dettol

Hand

wash

Harpic

Dish

washing

Finish

Home

Care

Air

Wick

Mortein

Health

Care

Strepsils

Mucinex

Nurofen

Gaviscon

Personal

Care

Veet

Dettol

Clearsil

Food

No Salt

French SMustard

French Fried

Onion

FrenchWorceshire

Frank`s

Red Hot

Cattlemen`s

Pharmaceutical

Suboxone

8/4/2019 Reckitt & Colman Product MIX

11/12

References

ooks-a. Business Studies, Poonam Gandhi, Dhanpat Rai & Co., Print

2006, Chapter 3

b. Marketing Management; Philip Kotler,Kevin Lane Keller,Abraham Koshy, Mithileshwar Jha; Pearson Prentice Hall, 13th

Edition, Chapter 12.c. Marketing Management, C.N. Sontakki, Kalyani Publishers,

Second edition, Chapter 3

Websites i. http://www.rb.com/Healthcare-Brands-Employee-Reporting

ii. http://www.rb.com/Our-brands

iii. http://en.wikipedia.org/wiki/ReckittBenckiser

8/4/2019 Reckitt & Colman Product MIX

12/12

ThankYou