Visual Communication Project 2Recoding

- STOP BUYING STUFFED TOYS

Presented by Sujuan LiS282089722/10/2013

BRIEF

- Written brief

- Research of the topic

- Description of the design process

-The concept/ campain idea

-Examples of execution of the campain idea X 3

Written brief

- Target market* Young parents

- Problems* Many young parents blindly buying stuffed toys for their children*Young parents usually ignore the danger of stuffed toys* Stuffed toys are made of toxic materials, such as synthetic fiber*Stuffed toys are harmful to humans’ health and the global environment

- New desire* Let young parents notice that how harmful the stuffed toys are and how do they affect children’s health. As long as parents can see the problem then they will stop buying stuffed toys.

Research of the topic

• Today’sstuffed toys, break all the rules about sustainability. Almost all are made 100% from polyester, which in turn comes from non-biodegradable, unsustainable, polluting oil. As with most elements of stuffed animal production, synthetic fibers and materials, such as polyfill, are increasingly common in stuffing used for toys.

• Of 11 toys tested so far, most contained a broad range of compounds, with highest concentrations in the exterior fabric--not the stuff-ing.

• PBDE 47 was found in all toys. PBDE 47- Pentabromodiphenyl ether (also known as pentabromodiphenyl oxide) is a brominated flame retardant which belongs to the group of polybrominated diphenyl ethers (PBDEs). Because of their toxicity and persistence, their industrial production is to be eliminated under the Stockholm Convention, a treaty to control and phase out major persistent organic pollutants (POP).

• When used improperly, stuffed toys present hidden dangers that can be hazardous to children’s health, and even fatal.

• A study finds that stuffedtoys can accumulate potentially toxic air pollutants.

• Indoor Air Pollution- There are little creatures that live in stuffed animals. They are tiny and dust mites, invisable to human eye. They

like to eat dry flakes of skin, and their waste affects indoor air quality. Consider how much time you spend indoors. All that time, you’re

breathing in the air around you.

• These pollutants can cause a range of health problems, from triggering allergic reactions and asthma to cancer and even death.

• Jeff Gearhart, who led the Healthy Toys study, said one-third of the toys — about 500 — contained significant levels of lead, arsenic

and other chemicals.

• Your skin is the largest organ of elimination and absorption—what goes ON the skin goes IN the body;

• When toxins are absorbed through your skin, they are taken-up by the lymphatic system, then into the blood stream and eventually

the liver—the chemical-processing plant of the body responsible for removing toxins;

• Most synthetic fabrics, from stuffed animals and bed linens, are treated with chemicals during and after processing. These chemicals

not only leach into the environment, impacting groundwater, wildlife, air and soil, but they also may be absorbed or inhaled directly.

• Stuffed toys are put in everywhere in children’s bed room as decorations without any uses.

• The main problems of the stuffed toys - Made of systhetic fiber (toxic chemical materials)

• Damages:

* Indoor air polltion - The invisable dust that is hidden in the stuffed toys(Lead to human’s health problems).

* Outdoor pollution - When stuffed toys are washed, the toxic substances with water flows into the nature.

Poster theme:

STOP BUYING STUFFED TOYS

NO ONE WANT TO LIVE WITHIN A TOXIC ATOMASPHERE. (Indoor air polltion)

STUFFED TOYS AFFECT BOTH YOUR SMALL FAMILY AND OUR GLOBAL VILLAGE. (Combining outdoor pollution)

Description of the design process

Booklet:

• Showing the different materials of stuffed toys between past and nowadays.

• Point out what are the main toxic substances are contained in stuffed toys.

• The process of how indoor pollution affect children in the bedroom.

• Showing how does the outdoor enviroment is affected by the polluted water after wahsing stuffed toys.

• The consequences (Plants, wildlife and soil are damaged)

Billboard:

• Use a kid’s language to attract parents attention.

• A girl is angry with a stuffed bear and says “You hurt me, I don’t trust you anymore.“

STOP BUYING STUFFED TOYS. THEY ARE TOXIC.

• According to the target market, the 3 campains will be used in kindergardens and hospitals. Beacause the two places where are most

of the young parents often go to. They can get the booket as an educated book to pay more attention on why they need to stop buying

stuffed toys.

• The childish style fits the target market.

• A question and anwser way of the booklet shows a conmmunication between stuffed toys and parents.

The concept/ campain idea

POSTER

STOP BUYING STUFFED TOYSNO ONE WANT TO LIVE WITHIN A TOXIC ATOMASPHERE.

STUFFED TOYS AFFECT BOTH YOUR SMALL FAMILY AND OUR GLOBAL VILLAGE.

WILL YOU TREASURE ME?

YES !! WE WILL.Those smiling lumps of soft, whiskery fun known as "plush toys," "stuffed animals," or "cuddly toys." But unfortunately, these are not the stuffed animals our grandparents loved.

TODAYPAST

Though terms like "sustainability" and "biodegradability" were not even in our grandparents' lexicon, their stuffed animals were made of all-natural materials. The outsides were cotton, sheepskin, fur or felt, and the insides anything from chopped-up rags to wood shavings to kapok fiber. And when their loving owners had outgrown them, these toys obligingly turned to dust, or decomposed organically back into the Earth. No harm, no foul.

Today's plush toys, in contrast, break all the rules about sustainability. Almost all are made 100% from polyester, which in turn comes from non-biodegradable, unsustainable, polluting oil. As with most elements of stuffed animal production, synthetic fibers and materials, such as polyfill, are increasingly common in stuffing used for toys.OUTER

COVERING

STUFFING

OUTER COVERING

All-natural materials

Synthetic fibre

STUFFINGCutton

FeltDid you ever notice?

Chopped-up rags

Polyfill

polyester

Plain fiber

Indoor Air Pollution

Polyester (1953), "wrinkle free" fabrics developed from xylene and ethylene.Polyester is the terminal product in a chain of very reactive and toxic precursors. Most are carcinogens; all are poisonous. And even if none of these chemicals remain entrapped in the final polyester structure (which they most likely do), the manufacturing process requires workers and our environment to be exposed to some or all of the chemicals shown in the flowchart above. There is no doubt that the manufacture of polyester is an environmen-tal and public health burdenthat we would be better off without.

Polyester fabric is soft, smooth, supple – yet still a plastic. It contributes to our body burden in ways that we are just beginning to understand. And because polyester is highly flammable, it is often treated with a flame retardant, increasing the toxic load. So if you think that youʼve lived this long being exposed to these chemicals and havenʼt had a problem, remember that the human body can only withstand so much toxic load - and that the endocrine disrupting chemicals which donʼt seem to bother you may be affecting generations to come.

Did you know there are little creatures that share your bed and live on your stuffed animals - and cause air pollution? They are tiny dust mites, invisible to the human eye. They like to eat dry flakes of skin, and their waste affects indoor air quality.

Synthetic fibre are TOXIC

Stop buying stuffed toys. Keep the air fresh indoor.

These pollutants can cause a range of health problems, from triggering allergic reactions and asthma to cancer and even death.

WHERE THE STUFFED TOYS ARE WHERE THE POLLUTION BROACAST FOMEWHERE YOUR CHILDREN IN DANGER

Your skin is the largest organ of elimination and absorption—what goes ON the skin goes IN the body;

WE ARE INVISABLE DANDERS

IS IT NOT WRONG TO WASH STUFFED TOYS FREQUANTLY

BUT...IT IS NOT AN EXCUSE FOR YOU TO CONTINUED BUYING STUFFED TOYS. 

Most synthetic fabrics, from stuffed animals and bed linens, are treated with chemicals during and after processing. These chemicals not only leach into the environment, impacting groundwater, wildlife, air and soil, but they also may be absorbed or inhaled directly.

Toxic chemicals go into water.

Toxic chemicals go into groundwater and be absorted by soil

Wash stuffed toys will cause water pollution.

WILDLIFE

SOIL

PLANTS

Stop b

uying

stuffe

d toys

Keep y

our sm

all hou

se cle

an

Keep th

e glob

al villa

ge pur

e

Stuffed toys not only affect your small family but also affect the global village

WILL YOU TREASURE ME?

YES !! WE WILL.

TODAYPAST

Though terms like "sustainability" and "biodegradability" were not even in our grandparents' lexicon, their stuffed animals were made of all-natural materials. The outsides were cotton, sheepskin, fur or felt, and the insides anything from chopped-up rags to wood shavings to kapok fiber. And when their loving owners had outgrown them, these toys obligingly turned to dust, or decomposed organically back into the Earth. No harm, no foul.

Those smiling lumps of soft, whiskery fun known as "plush toys," "stuffed animals," or "cuddly toys." But unfortunately, these are not the stuffed animals our grandparents loved.

Today's plush toys, in contrast, break all the rules about sustainability. Almost all are made 100% from polyester, which in turn comes from non-biodegradable, unsustainable, polluting oil. As with most elements of stuffed animal production, synthetic fibers and materials, such as polyfill, are increasingly common in stuffing used for toys.OUTER

COVERING

STUFFING

OUTER COVERING

All-natural materials

Synthetic fibre

Indoor Air Pollution

Polyester (1953), "wrinkle free" fabrics developed from xylene and ethylene.Polyester is the terminal product in a chain of very reactive and toxic precursors. Most are carcinogens; all are poisonous. And even if none of these chemicals remain entrapped in the final polyester structure (which they most likely do), the manufacturing process requires workers and our environment to be exposed to some or all of the chemicals shown in the flowchart above. There is no doubt that the manufacture of polyester is an environmen-tal and public health burdenthat we would be better off without.

Polyester fabric is soft, smooth, supple – yet still a plastic. It contributes to our body burden in ways that we are just beginning to understand. And because polyester is highly flammable, it is often treated with a flame retardant, increasing the toxic load. So if you think that youʼve lived this long being exposed to these chemicals and havenʼt had a problem, remember that the human body can only withstand so much toxic load - and that the endocrine disrupting chemicals which donʼt seem to bother you may be affecting generations to come.

Did you know there are little creatures that share your bed and live on your stuffed animals - and cause air pollution? They are tiny dust mites, invisible to the human eye. They like to eat dry flakes of skin, and their waste affects indoor air quality.

STUFFINGCutton

FeltDid you ever notice?

Chopped-up rags

Polyfill

polyester

Plain fiber

Synthetic fibre are TOXIC

Stop buying stuffed toys. Keep the air fresh indoor.

WHERE THE STUFFED TOYS ARE WHERE THE POLLUTION BROACAST FOMEWHERE YOUR CHILDREN IN DANGER

Your skin is the largest organ of elimination and absorption—what goes ON the skin goes IN the body;

WE ARE INVISABLE DANDERS

IS IT NOT WRONG TO WASH STUFFED TOYS FREQUANTLY

BUT...IT IS NOT AN EXCUSE FOR YOU TO CONTINUED BUYING STUFFED TOYS. 

Most synthetic fabrics, from stuffed animals and bed linens, are treated with chemicals during and after processing. These chemicals not only leach into the environment, impacting groundwater, wildlife, air and soil, but they also may be absorbed or inhaled directly.

These pollutants can cause a range of health problems, from triggering allergic reactions and asthma to cancer and even death.

Toxic chemicals go into water.

Toxic chemicals go into groundwater and be absorted by soil

Wash stuffed toys will cause water pollution.

WILDLIFE

SOIL

PLANTS

Stop b

uying

stuffe

d toys

Keep y

our sm

all hou

se cle

an

Keep th

e glob

al villa

ge pur

e

Stuffed toys not only affect your small family but also affect the global village

BOOKLET

YOU HURT meI DON’T TRUST YOU ANYMORE

YOU HURT meI DON’T TRUST YOU STOP BUYING STUFFED TOYS.They are toxic.

BILLBOARD

REFERENCE LIST

<http://total-health-magazine.com/articles/allergies-asthma/consumers-beware-toxins-lurk-

ing-in-your-clothing.html>

< http://www.thefreelibrary.com/Is+Teddy+a+pollution+magnet%3F-a0140658574 >

< http://www.ehow.com/info_8304939_bad-effects-stuffed-toys.html>

< http://kidsenvirohealth.nlm.nih.gov/TopicSubtopic.php?tid=001&sid=024 >

<http://old.furcommission.com/resource/perspect999cu.htm>

< What Materials Are in Stuffed Animals?>

< http://www.npr.org/templates/story/story.php?storyId=97723259 >