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TRANSCRIPT
RecommendationsMake Waves Facility Recommendations
Make Waves Feasibility Study • Boland/Tawney Consulting
Presented by Greg Boland and Jack Tawney
MAKE WAVES FACILITY RECOMMENDATIONS2
Demographic Report
Market population 3
Market by gender 4
Market by age 5
Market by income 6
Results and recommendations 7
Competition 8
Facility
Facility size and amenities 9
Club Participation 10
Feature section 11
Project costs 15
Proforma
5 year proforma 16
Research Sources 16
Table of Contents
3
Health club membership as a percentage of populationHealth club membership as a percentage of populationHealth club membership as a percentage of populationHealth club membership as a percentage of populationHealth club membership as a percentage of population
Port Townsend, Washington 8%Sequim, Washington 16%United States 16%Wasington State 16%Seattle, Washington 18%Great Falls, Montana 18%Coeur d' Alene, Idaho 19%Sandpoint, Idaho 21%Whitefish, Montana 22%Hayden, Idaho 23%
* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.
Source: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend Report
0 0.075 0.150 0.225 0.300
Untitled 1
Health club membership as a percentage of populationHealth club membership as a percentage of populationHealth club membership as a percentage of populationHealth club membership as a percentage of populationHealth club membership as a percentage of populationUnited States 16%
Washington State 16%
Seattle, Washington 18%
Great Falls, Montana 18%
Coeur d' Alene, Idaho 19%
Whitefish, Montana 22%
Sandpoint, Idaho 21%
Hayden, Idaho 23%Port Townsend, Washington
8%
* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.
Source: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend Report
0 0.05 0.10 0.15 0.20 0.25 0.30
0.16
0.16
0.18
0.18
0.19
0.22
0.21
0.23
0.08
United States
Washington State
Seattle, Washington
Great Falls, Montana
Coeur d' Alene, Idaho
Whitefish, Montana
Sandpoint, Idaho
Hayden, Idaho
Port Townsend, Washington
0 0.05 0.10 0.15 0.20 0.25 0.30
Health club membership as a percentage of populationHealth club membership as a percentage of populationHealth club membership as a percentage of populationHealth club membership as a percentage of populationHealth club membership as a percentage of populationUnited States 16%
Washington State 16%
Seattle, Washington 18%
Great Falls, Montana 18%
Coeur d' Alene, Idaho 19%
Whitefish, Montana 22%
Sandpoint, Idaho 21%
Hayden, Idaho 23%Port Townsend, Washington
8%
* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.
Source: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend Report
0 0.05 0.10 0.15 0.20 0.25 0.30
0.16
0.16
0.18
0.18
0.19
0.22
0.21
0.23
0.08
United States
Washington State
Seattle, Washington
Great Falls, Montana
Coeur d' Alene, Idaho
Whitefish, Montana
Sandpoint, Idaho
Hayden, Idaho
Port Townsend, Washington
0 0.05 0.10 0.15 0.20 0.25 0.30
Port Townsend, Washington
Sequim, Washington
United States
Washington State
Seattle, Washington
Great Falls, Montana
Coeur d’ Alene, Idaho
Sandpoint, Idaho
Whitefish, Montana
Hayden, Idaho
Health club membership as a percentage of populationHealth club membership as a percentage of populationHealth club membership as a percentage of populationHealth club membership as a percentage of populationHealth club membership as a percentage of population
Port Townsend, Washington 8%
Sequim, Washington 16%
United States 16%
Washington State 16%
Seattle, Washington 18%
Great Falls, Montana 18%
Coeur d' Alene, Idaho 19%
Sandpoint, Idaho 21%
Whitefish, Montana 22%
Hayden, Idaho 23%
* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.
Source: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend Report
MAKE WAVES FACILITY RECOMMENDATIONS4
Health Club Comparison by GenderHealth Club Comparison by GenderHealth Club Comparison by GenderMale Female
Port Townsend Population 9,645 10,111
Port Townsend as % 49% 51%
US Club membership 47% 53%
* Since 1995, more women have joined health clubs than men* Since 1995, more women have joined health clubs than men* Since 1995, more women have joined health clubs than men* Since 1995, more women have joined health clubs than men
* Over the past 10 years, the number of men increased by 92%.* Over the past 10 years, the number of men increased by 92%.* Over the past 10 years, the number of men increased by 92%.* Over the past 10 years, the number of men increased by 92%.
* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.
* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total
number of female health club members. number of female health club members.
Source: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend Report
49%
51%
Port Townsend Market by Gender
47%53%
US Club membership by Gender
Health Club Comparison by GenderHealth Club Comparison by GenderHealth Club Comparison by GenderMale Female
Port Townsend Population 9,645 10,111
Port Townsend as % 49% 51%
US Club membership 47% 53%
* Since 1995, more women have joined health clubs than men* Since 1995, more women have joined health clubs than men* Since 1995, more women have joined health clubs than men* Since 1995, more women have joined health clubs than men
* Over the past 10 years, the number of men increased by 92%.* Over the past 10 years, the number of men increased by 92%.* Over the past 10 years, the number of men increased by 92%.* Over the past 10 years, the number of men increased by 92%.
* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.
* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total
number of female health club members. number of female health club members.
Source: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend Report
49%
51%
Port Townsend Market by Gender
47%53%
US Club membership by Gender
Health Club Comparison by GenderHealth Club Comparison by GenderHealth Club Comparison by GenderMale Female
Port Townsend Population 9,645 10,111
Port Townsend as % 49% 51%
US Club membership 47% 53%
* Since 1995, more women have joined health clubs than men* Since 1995, more women have joined health clubs than men* Since 1995, more women have joined health clubs than men* Since 1995, more women have joined health clubs than men
* Over the past 10 years, the number of men increased by 92%.* Over the past 10 years, the number of men increased by 92%.* Over the past 10 years, the number of men increased by 92%.* Over the past 10 years, the number of men increased by 92%.
* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.
* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total
number of female health club members. number of female health club members.
Source: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend Report
49%
51%
Port Townsend Market by Gender
47%53%
US Club membership by Gender
Health Club Comparison by GenderHealth Club Comparison by GenderHealth Club Comparison by GenderMale Female
Port Townsend Population 9,645 10,111
Port Townsend as % 49% 51%
US Club membership 47% 53%
* Since 1995, more women have joined health clubs than men* Since 1995, more women have joined health clubs than men* Since 1995, more women have joined health clubs than men* Since 1995, more women have joined health clubs than men
* Over the past 10 years, the number of men increased by 92%.* Over the past 10 years, the number of men increased by 92%.* Over the past 10 years, the number of men increased by 92%.* Over the past 10 years, the number of men increased by 92%.
* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.
* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total
number of female health club members. number of female health club members.
Source: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend Report
49%
51%
Port Townsend Market by Gender
47%53%
US Club membership by Gender
Health Club Comparison by GenderHealth Club Comparison by GenderHealth Club Comparison by GenderMale Female
Port Townsend Population 9,645 10,111
Port Townsend as % 49% 51%
US Club membership 47% 53%
* Since 1995, more women have joined health clubs than men* Since 1995, more women have joined health clubs than men* Since 1995, more women have joined health clubs than men* Since 1995, more women have joined health clubs than men
* Over the past 10 years, the number of men increased by 92%.* Over the past 10 years, the number of men increased by 92%.* Over the past 10 years, the number of men increased by 92%.* Over the past 10 years, the number of men increased by 92%.
* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.
* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total
number of female health club members. number of female health club members.
Source: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend Report
49%
51%
Port Townsend Market by Gender
47%53%
US Club membership by Gender
Female Male
US Health Club Membership by agePort Townsend market area by gender
Port Townsend market 9,645 10,111Port Townsend as % 49% 51%US Club memberhip 47% 53%
Male Female
5
HEALTH CLUB COMPARISON BY AGEHEALTH CLUB COMPARISON BY AGEHEALTH CLUB COMPARISON BY AGEPort Townsend market people % of population U.S. health Difference
club ageUnder 18 3,317 17% 10% 7%18-34 3,766 19% 31% -12%35-54 5,212 26% 39% -13%55+ 7,461 38% 20% 18%Total 19,756
*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990
* Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing by 125% since 1990
* Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% of all U.S. club members are now over the age of 35. of all U.S. club members are now over the age of 35. of all U.S. club members are now over the age of 35.
Source: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend Report
HEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOME
0 - $24,999 $25,000- $49,999 $50,000 - $74,999 $75,000 plus98368 Port Townsend 1,913 1,864 1,236 1,573
98325 Chimacum 196 161 131 116
98339 Port Hadlock 466 410 242 208
Total 2,575 2,435 1,609 1,897
Port Townsend market 30% 29% 19% 22%
U.S. health club market 8% 19% 23% 50%
Difference 22% 10% -4% -28%
* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.
* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.
* Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club members, averaging 96 days of attendance in 2006. members, averaging 96 days of attendance in 2006. members, averaging 96 days of attendance in 2006.
Source: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend Report
17%
19%
26%
38%
Port Townsend market area age
10%
31%
39%
20%
US Heath Club Membership age
30%
29%
19%
22%
8%
19%
23%
50%
HEALTH CLUB COMPARISON BY AGEHEALTH CLUB COMPARISON BY AGEHEALTH CLUB COMPARISON BY AGEPort Townsend market people % of population U.S. health Difference
club ageUnder 18 3,317 17% 10% 7%18-34 3,766 19% 31% -12%35-54 5,212 26% 39% -13%55+ 7,461 38% 20% 18%Total 19,756
*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990
* Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing by 125% since 1990
* Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% of all U.S. club members are now over the age of 35. of all U.S. club members are now over the age of 35. of all U.S. club members are now over the age of 35.
Source: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend Report
HEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOME
0 - $24,999 $25,000- $49,999 $50,000 - $74,999 $75,000 plus98368 Port Townsend 1,913 1,864 1,236 1,573
98325 Chimacum 196 161 131 116
98339 Port Hadlock 466 410 242 208
Total 2,575 2,435 1,609 1,897
Port Townsend market 30% 29% 19% 22%
U.S. health club market 8% 19% 23% 50%
Difference 22% 10% -4% -28%
* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.
* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.
* Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club members, averaging 96 days of attendance in 2006. members, averaging 96 days of attendance in 2006. members, averaging 96 days of attendance in 2006.
Source: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend Report
17%
19%
26%
38%
Port Townsend market area age
10%
31%
39%
20%
US Heath Club Membership age
30%
29%
19%
22%
8%
19%
23%
50%
HEALTH CLUB COMPARISON BY AGEHEALTH CLUB COMPARISON BY AGEHEALTH CLUB COMPARISON BY AGEPort Townsend market people % of population U.S. health Difference
club ageUnder 18 3,317 17% 10% 7%18-34 3,766 19% 31% -12%35-54 5,212 26% 39% -13%55+ 7,461 38% 20% 18%Total 19,756
*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990
* Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing by 125% since 1990
* Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% of all U.S. club members are now over the age of 35. of all U.S. club members are now over the age of 35. of all U.S. club members are now over the age of 35.
Source: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend Report
HEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOME
0 - $24,999 $25,000- $49,999 $50,000 - $74,999 $75,000 plus98368 Port Townsend 1,913 1,864 1,236 1,573
98325 Chimacum 196 161 131 116
98339 Port Hadlock 466 410 242 208
Total 2,575 2,435 1,609 1,897
Port Townsend market 30% 29% 19% 22%
U.S. health club market 8% 19% 23% 50%
Difference 22% 10% -4% -28%
* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.
* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.
* Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club members, averaging 96 days of attendance in 2006. members, averaging 96 days of attendance in 2006. members, averaging 96 days of attendance in 2006.
Source: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend Report
17%
19%
26%
38%
Port Townsend market area age
10%
31%
39%
20%
US Heath Club Membership age
30%
29%
19%
22%
8%
19%
23%
50%
HEALTH CLUB COMPARISON BY AGEHEALTH CLUB COMPARISON BY AGEHEALTH CLUB COMPARISON BY AGEPort Townsend market people % of population U.S. health Difference
club ageUnder 18 3,317 17% 10% 7%18-34 3,766 19% 31% -12%35-54 5,212 26% 39% -13%55+ 7,461 38% 20% 18%Total 19,756
*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990
* Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing by 125% since 1990
* Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% of all U.S. club members are now over the age of 35. of all U.S. club members are now over the age of 35. of all U.S. club members are now over the age of 35.
Source: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend Report
HEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOME
0 - $24,999 $25,000- $49,999 $50,000 - $74,999 $75,000 plus98368 Port Townsend 1,913 1,864 1,236 1,573
98325 Chimacum 196 161 131 116
98339 Port Hadlock 466 410 242 208
Total 2,575 2,435 1,609 1,897
Port Townsend market 30% 29% 19% 22%
U.S. health club market 8% 19% 23% 50%
Difference 22% 10% -4% -28%
* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.
* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.
* Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club members, averaging 96 days of attendance in 2006. members, averaging 96 days of attendance in 2006. members, averaging 96 days of attendance in 2006.
Source: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend Report
17%
19%
26%
38%
Port Townsend market area age
10%
31%
39%
20%
US Heath Club Membership age
30%
29%
19%
22%
8%
19%
23%
50%
HEALTH CLUB COMPARISON BY AGEHEALTH CLUB COMPARISON BY AGEHEALTH CLUB COMPARISON BY AGEPort Townsend market people % of population U.S. health Difference
club ageUnder 18 3,317 17% 10% 7%18-34 3,766 19% 31% -12%35-54 5,212 26% 39% -13%55+ 7,461 38% 20% 18%Total 19,756
*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990
* Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing by 125% since 1990
* Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% of all U.S. club members are now over the age of 35. of all U.S. club members are now over the age of 35. of all U.S. club members are now over the age of 35.
Source: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend Report
HEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOME
0 - $24,999 $25,000- $49,999 $50,000 - $74,999 $75,000 plus98368 Port Townsend 1,913 1,864 1,236 1,573
98325 Chimacum 196 161 131 116
98339 Port Hadlock 466 410 242 208
Total 2,575 2,435 1,609 1,897
Port Townsend market 30% 29% 19% 22%
U.S. health club market 8% 19% 23% 50%
Difference 22% 10% -4% -28%
* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.
* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.
* Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club members, averaging 96 days of attendance in 2006. members, averaging 96 days of attendance in 2006. members, averaging 96 days of attendance in 2006.
Source: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend Report
17%
19%
26%
38%
Port Townsend market area age
10%
31%
39%
20%
US Heath Club Membership age
30%
29%
19%
22%
8%
19%
23%
50%
HEALTH CLUB COMPARISON BY AGEHEALTH CLUB COMPARISON BY AGEHEALTH CLUB COMPARISON BY AGEPort Townsend market people % of population U.S. health Difference
club ageUnder 18 3,317 17% 10% 7%18-34 3,766 19% 31% -12%35-54 5,212 26% 39% -13%55+ 7,461 38% 20% 18%Total 19,756
*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990
* Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing by 125% since 1990
* Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% of all U.S. club members are now over the age of 35. of all U.S. club members are now over the age of 35. of all U.S. club members are now over the age of 35.
Source: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend Report
HEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOME
0 - $24,999 $25,000- $49,999 $50,000 - $74,999 $75,000 plus98368 Port Townsend 1,913 1,864 1,236 1,573
98325 Chimacum 196 161 131 116
98339 Port Hadlock 466 410 242 208
Total 2,575 2,435 1,609 1,897
Port Townsend market 30% 29% 19% 22%
U.S. health club market 8% 19% 23% 50%
Difference 22% 10% -4% -28%
* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.
* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.
* Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club members, averaging 96 days of attendance in 2006. members, averaging 96 days of attendance in 2006. members, averaging 96 days of attendance in 2006.
Source: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend Report
17%
19%
26%
38%
Port Townsend market area age
10%
31%
39%
20%
US Heath Club Membership age
30%
29%
19%
22%
8%
19%
23%
50%
18-34 55+Under 18 35-54
Health Club Membership agePort Townsend market area age
MAKE WAVES FACILITY RECOMMENDATIONS6
Household income in market area (15 min drive time)Household income in market area (15 min drive time)Household income in market area (15 min drive time)Household income in market area (15 min drive time)Port Townsend Sequim Whitefish U.S. average
$0 - $24,999 4% 8% 0% 8%$25,000 - $49,999 42% 25% 47% 19%$50,000 - $74,999 30% 39% 17% 23%$75,000 plus 24% 28% 36% 50%
8%
25%
39%
28%
47%
17%
36%
8%
19%
23%
50%
4%
42%
30%
24%
HEALTH CLUB COMPARISON BY AGEHEALTH CLUB COMPARISON BY AGEHEALTH CLUB COMPARISON BY AGEPort Townsend market people % of population U.S. health Difference
club ageUnder 18 3,317 17% 10% 7%18-34 3,766 19% 31% -12%35-54 5,212 26% 39% -13%55+ 7,461 38% 20% 18%Total 19,756
*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990
* Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing by 125% since 1990
* Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% of all U.S. club members are now over the age of 35. of all U.S. club members are now over the age of 35. of all U.S. club members are now over the age of 35.
Source: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend Report
HEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOME
0 - $24,999 $25,000- $49,999 $50,000 - $74,999 $75,000 plus98368 Port Townsend 1,913 1,864 1,236 1,573
98325 Chimacum 196 161 131 116
98339 Port Hadlock 466 410 242 208
Total 2,575 2,435 1,609 1,897
Port Townsend market 30% 29% 19% 22%
U.S. health club market 8% 19% 23% 50%
Difference 22% 10% -4% -28%
* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.
* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.
* Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club members, averaging 96 days of attendance in 2006. members, averaging 96 days of attendance in 2006. members, averaging 96 days of attendance in 2006.
Source: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend Report
17%
19%
26%
38%
Port Townsend market area age
10%
31%
39%
20%
US Heath Club Membership age
30%
29%
19%
22%
8%
19%
23%
50%
HEALTH CLUB COMPARISON BY AGEHEALTH CLUB COMPARISON BY AGEHEALTH CLUB COMPARISON BY AGEPort Townsend market people % of population U.S. health Difference
club ageUnder 18 3,317 17% 10% 7%18-34 3,766 19% 31% -12%35-54 5,212 26% 39% -13%55+ 7,461 38% 20% 18%Total 19,756
*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990
* Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing by 125% since 1990
* Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% of all U.S. club members are now over the age of 35. of all U.S. club members are now over the age of 35. of all U.S. club members are now over the age of 35.
Source: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend Report
HEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOME
0 - $24,999 $25,000- $49,999 $50,000 - $74,999 $75,000 plus98368 Port Townsend 1,913 1,864 1,236 1,573
98325 Chimacum 196 161 131 116
98339 Port Hadlock 466 410 242 208
Total 2,575 2,435 1,609 1,897
Port Townsend market 30% 29% 19% 22%
U.S. health club market 8% 19% 23% 50%
Difference 22% 10% -4% -28%
* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.
* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.
* Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club members, averaging 96 days of attendance in 2006. members, averaging 96 days of attendance in 2006. members, averaging 96 days of attendance in 2006.
Source: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend Report
17%
19%
26%
38%
Port Townsend market area age
10%
31%
39%
20%
US Heath Club Membership age
30%
29%
19%
22%
8%
19%
23%
50%
$25,000 - $49,999 $75,000+0-$24,999 $50,000-$74,999
Port Townsend market by income Sequim by income
Whitefish market by income US Membership by income
Household income in market area (15 min drive time)Household income in market area (15 min drive time)Household income in market area (15 min drive time)Household income in market area (15 min drive time)Port Townsend Sequim Whitefish U.S. average
$0 - $24,999 4% 8% 0% 8%$25,000 - $49,999 42% 25% 47% 19%$50,000 - $74,999 30% 39% 17% 23%$75,000 plus 24% 28% 36% 50%
8%
25%
39%
28%
47%
17%
36%
8%
19%
23%
50%
4%
42%
30%
24%
Household income in market area (15 min drive time)Household income in market area (15 min drive time)Household income in market area (15 min drive time)Household income in market area (15 min drive time)Port Townsend Sequim Whitefish U.S. average
$0 - $24,999 4% 8% 0% 8%$25,000 - $49,999 42% 25% 47% 19%$50,000 - $74,999 30% 39% 17% 23%$75,000 plus 24% 28% 36% 50%
8%
25%
39%
28%
47%
17%
36%
8%
19%
23%
50%
4%
42%
30%
24%
Household income in market area (15 min drive time)Household income in market area (15 min drive time)Household income in market area (15 min drive time)Household income in market area (15 min drive time)Port Townsend Sequim Whitefish U.S. average
$0 - $24,999 4% 8% 0% 8%$25,000 - $49,999 42% 25% 47% 19%$50,000 - $74,999 30% 39% 17% 23%$75,000 plus 24% 28% 36% 50%
8%
25%
39%
28%
47%
17%
36%
8%
19%
23%
50%
4%
42%
30%
24%
Household income in market area (15 min drive time)Household income in market area (15 min drive time)Household income in market area (15 min drive time)Household income in market area (15 min drive time)Port Townsend Sequim Whitefish U.S. average
$0 - $24,999 4% 8% 0% 8%$25,000 - $49,999 42% 25% 47% 19%$50,000 - $74,999 30% 39% 17% 23%$75,000 plus 24% 28% 36% 50%
8%
25%
39%
28%
47%
17%
36%
8%
19%
23%
50%
4%
42%
30%
24%
7
RESULTS AND RECOMMENDATIONS This study focuses on five sites. All areas were picked either for their proximity or because the general population make-up was similar to Port Townsend. The primary interest is in the percentage of market area population that belongs to an athletic facility. The percentage of population that belongs to an athletic club in the below locations is as follows:
Market AreaPopulation
Members % Members
Coeur d’Alene, Idaho 55,000 10,500 19%Great Falls, Montana 60,000 11,000 18%Hayden, Idaho 12,000 2,800 23%Sandpoint, Idaho 18,500 3,800 21%Sequim, Washington 27,599 4,354 16%Whitefish, Montana 22,000 5,000 22%
The figures for population are using the latest census figures. The figures for club members are using all clubs in the area, excluding yoga and aerobics studios.
—Injecting Port Townsend into the Equation—The 15 minute and under drive time figures are 19,756 permanent residents. Taking an average of the above percentage membership, you would have 20.6 percent of people who would join an athletic facility. This gives us a number of 4,070 people.
Population Members % MembersPort Townsend, WA 19,756 4,070 20.6%
This figure includes the membership at the present other clubs in town, they are Evergreen Fitness, Port Townsend Athletic Club, and the 24 Hour Gym. This total is approximately 1,600. If the above clubs can sustain the current levels with a new and better Wave Club there are 2,470 members available.
Some points to consider:1.) Industry statistics show 18% of existing club members will move to a new club if they are in the market area. This would conservatively draw an additional 288 members and bring membership to 2758.2.) The large tourist population will bring in above average short term memberships and non-dues revenue to the club.3.) The new facility will be the class of the Jefferson county area clubs.4.) Port Townsend is similar to the Whitefish project in relation to strong community involvement. This should influence a higher membership percentage.
The population figures show that Port Townsend can support a first class athletic facility.
STATE OF THE INDUSTRYA CHANGING AND GROWING MEMBERSHIP:Following a period of relatively stable membership numbers in the early 1990s, total U.S. health club membership has risen a robust 63% from just 26.2 million members in 1996 to nearly 43 million today. Aging Americans interested in maintaining their health, the decrease in funding for school Physical Education programs forcing parents to search for alternative play/exercise options for their children, and an increasing variety of quality clubs, along with other factors, have contributed to fuel this growth in consumer demand. Today, Americans over the age of 35 account for nearly 60% of all U.S. members, with the number of members over the age of 55 growing by a phenomenal 339% to just over 8.5 million, since 1990. Data from the most recent edition of the IHRSA/American Sports Data Health Club Trend Report also suggests that the industry continues to attract new customers through the door, with 41% of members indicating that they were “first-time” club members in 2006.
The club industry also stands to benefit as the first wave of the more than 70 million members of the “Echo Boom” generation born between 1982 and 1994 enter the full-time workforce, representing an enormous potential new market for clubs over the next five to ten years. While the positive trends in the industry’s historical growth and broader market demographics bode well for the future, the rate of total U.S. health club membership growth has slowed in the last few years. After remaining steady at approximately 41.3 million members in 2004 and 2005, membership grew by slightly more than 3% in 2006.
Source: IHRSA/American Sports Data Health Club Trend Report. PORT TOWNSEND MARKET BY GENDER – (gender chart) The Port Townsend market has a slightly higher male population (2%) than the U.S. club market. This number is not significant enough to alter club amenities or marketing strategies. PORT TOWNSEND MARKET BY AGE – (age chart) The Port Townsend market area shows a slightly higher percentage of children under 18 compared to the typical U.S. health club population. The largest difference comes with the over 55 age group; Port Townsend market area has a high concentration in the plus 55 age category (38% of the population). This high of a percentage should be taken into consideration when it comes to facility design, programming, and marketing. PORT TOWNSEND MARKET BY HOUSEHOLD INCOME – (income chart) The typical full service health club member household income is over $50,000. Whitefish, Montana and Sequim have been included because of proximity, facility features, and similar business models. To insure high membership and usage rates planning would include low barrier registration fees and an affordable dues structure.
MAKE WAVES FACILITY RECOMMENDATIONS8
Competition Evergreen Fitness Port Townsend Athletic Club Sequim Rec CenterAddress 22 Talequah Rd 98368 229 Monroe Street 610 N. 5th Ave, SequimPhone 360.385.3036 (360) 385-6560 (360) 683-3344
Web Site evergreenfitness.net Ptathletic.com sarcfitness.com
HoursWeekdays 5:30am - 8:30pm 5:30am - 9:00pm 5:45am - 9:00pmSat. / Sun. 8:00am - 3:00pm Sat 8am - 6pm sun 4pm Sat 10 -6 , Sun 1-6
Distance from site 3.3 miles 1.5 miles 30.8 miles
Est. # of members 600 memberships / 900 members 500 + members 4054
AMENITIESbasketball gym xcardio equipment x x xdaycare xfree weights x x xgroup ex classes x x xhot tub x xindoor trackjuice bar x xmassage x xracquetball 1 2sauna x x xselectorized weights x x xspinning xsquashsteam room x xswimming pool xtanning x xyoga x xFOCUS / STRENGTHYouth xAdult x x xSenior x xFamily xConditioned x x xDe-conditioned x x
AFFILIATIONSChamber of Commerce x xFitlife MemberIHRSA Member xSilver Sneakers
Registrations * excluding taxSingle $159.00 $99.00 02nd Family $129.00 $40.00 0Additional Family $129.00 $40.00 0Youth na na 0Senior na na 0Coporate avaiable x x
Dues * excluding taxSingle $51.00 $46.00 $26.66 2nd family member $51.00 $34.00 $19.18 Additional Family (ea) $30.00 $10.48 Youth na na $20.95 Senior na na $24.76 Corporate available x x
Highlights reflect unavailable services to the community.
9
Aquatic Center Square FeetLap pool 3,150Warm water pool 1,500Hot Tub 145Kids play pool 900Area total 5,695
Daycare & youth activity centerInfant & small children area 450Playzone 700Area total 1,150
Fitness Cardio area 2,000Free weight section 1,750Selectorized area 1,750Area total 5,500
Group exercise studiosStudio 1 - General classes 1,800Studio 2 - Yoga & wellness 1,500Cycle Studio 800Area total 4,100
* does not include design & architect fees, permits, equipment.
Make Waves Facility Size & Features
GeneralConference room 300Hallways, etc. 2,000Offices 900Storage 1,500Area total 4,700
Gymnasium w/ storage 4,200
Lobby & Front Desk areaJuice Bar 300Pro Shop 300Reception desk & lobby 850Area total 1,450
Locker RoomsAdult 3,200Kids & family change rooms 2,000Area total 5,200
Massage & Estitican Rooms (2) 242
Racquetball/Squash Courts (2) 1,600
Facility Total 33,837 $ per foot $211.00
Walking / Running Track $100,000
Building cost $7,139,607
Building cost w/ track $7,239,607
MAKE WAVES FACILITY RECOMMENDATIONS10
* Ellliptical trainers continue to grow in popularity with 7.6 million health club users in 2006, * Ellliptical trainers continue to grow in popularity with 7.6 million health club users in 2006, * Ellliptical trainers continue to grow in popularity with 7.6 million health club users in 2006, * Ellliptical trainers continue to grow in popularity with 7.6 million health club users in 2006, * Ellliptical trainers continue to grow in popularity with 7.6 million health club users in 2006, * Ellliptical trainers continue to grow in popularity with 7.6 million health club users in 2006, * Ellliptical trainers continue to grow in popularity with 7.6 million health club users in 2006, * Ellliptical trainers continue to grow in popularity with 7.6 million health club users in 2006,
reflecting a 43% increase since 2002. reflecting a 43% increase since 2002. reflecting a 43% increase since 2002. reflecting a 43% increase since 2002.
* Treadmills still represent the most popular piece of cardio equipment with 12.2 users.* Treadmills still represent the most popular piece of cardio equipment with 12.2 users.* Treadmills still represent the most popular piece of cardio equipment with 12.2 users.* Treadmills still represent the most popular piece of cardio equipment with 12.2 users.* Treadmills still represent the most popular piece of cardio equipment with 12.2 users.* Treadmills still represent the most popular piece of cardio equipment with 12.2 users.* Treadmills still represent the most popular piece of cardio equipment with 12.2 users.* Treadmills still represent the most popular piece of cardio equipment with 12.2 users.
* Training with resistance equipment in clubs remains the most popular single activity, with some * Training with resistance equipment in clubs remains the most popular single activity, with some * Training with resistance equipment in clubs remains the most popular single activity, with some * Training with resistance equipment in clubs remains the most popular single activity, with some * Training with resistance equipment in clubs remains the most popular single activity, with some * Training with resistance equipment in clubs remains the most popular single activity, with some * Training with resistance equipment in clubs remains the most popular single activity, with some * Training with resistance equipment in clubs remains the most popular single activity, with some
14.3 million users in 2006, reflecting a 25% increase since 2002 14.3 million users in 2006, reflecting a 25% increase since 2002 14.3 million users in 2006, reflecting a 25% increase since 2002 14.3 million users in 2006, reflecting a 25% increase since 2002 14.3 million users in 2006, reflecting a 25% increase since 2002 14.3 million users in 2006, reflecting a 25% increase since 2002
Source: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend Report
0 3.75 7.50 11.25 15.00
14.3
12.2
11.3
7.9
7.7
7.6
4.9
2.9
2.5
2.2
2.2
1.6
1.5
1.4
1.4
1.3
1.2
1.2
1.1
1.0
0.3
Resistance machines
Treadmills
Free Weights
Stationary Bikes (net)
Abdominal Machines
Elliptical Trainers
Stair Climbers
Recumbent Cycling
Yoga
Rowing Machines
Swimming (laps)
Group Cycling
Pilates Training
Aerobics (low impact)
Aerobics (Step)
Nordic Ski Machine
Cardio Kickboxing
Aquatic Exercise
Racquetball
Aerobics (regular)
Tennis
CLUB PARTICIPATION (Milllions)
11
Aquatic Center - Lap PoolSize – 3150 sq ft25 yards, 6 lanes Youth – lap, recreation, lessonsAdult- lap, aerobics, lessonsSenior- lap, aerobics, lessons
Non-dues revenue sources – Lessons, Non-member passes, specialty classes, swim team, rentals
Warm water recreation poolSize – 1500 sq ftYouth – Small children lessons, recreation, mom-tot classesAdult – Water therapy classes, rehabSenior – Arthritis & therapy classes, aerobics, rehab
Non-dues revenue sources – Lessons, Non-member passes, specialty classes, therapy rental
Kids Play PoolSize – 900 sq ftYouth – Small children lessons, recreation, mom-tot classesAdult and Senior– Family recreation
Non-dues revenue sources – Lessons, Non-member passes, party rental and special events
Group exercise studio 1Size - 1800 sq ftYouth - Karate, Hip Hop, BalletAdult - Cardio, strength & stretch classesSenior- Mobility, Strength, Flexibility classes
Non-dues revenue sources - Seminar & educational classes, martial arts, hip hop, balletNon-Member passes
Yoga & Wellness studio 2Size – 1500 sq ft
Youth – Teen yoga & PilatesAdult – Warm yoga, yoga, Pilates, Ti-ChiSenior – Gentle yoga, Ti-Chi, Flexibility classes Non-dues revenue sources– Personal Yoga, Pilates, Seminars,Rental space. Non-member passes
Cycling studioSize –800 sq ftYouth – Teen Spinning classesAdult – Spinning & cycle classesSenior – Sr. spinning Non-dues revenue sources– Spinning and cycle certification classes, guest visits
MAKE WAVES FACILITY RECOMMENDATIONS12
Cardiovascular fitness centerSize – 2000 sq ftYouth –Weight loss & weight control, sports training, general healthAdult – Weight loss & weight control, sports training, injury rehab, general healthSenior – Weight loss & weight control, mobility, injury rehab, general health
Non-dues revenue sources –Personal training, cardiac rehab classes
Selectorized weight centerSize – 1750 sq ftYouth –Weight training, sports training, injury prevention, overall strengthAdult – Strength training, sports training, injury rehab, general healthSenior – Strength training, mobility, injury prevention, general health
Non-dues revenue sources –Personal training, rehab classes
Free weight centerSize – 1750 sq ftYouth – Strength, sports training, general healthAdult – Strength training, sports training, injury rehab, general healthSenior – Strength training, mobility, injury rehab, general health
Non-dues revenue sources –Personal training
GymnasiumSize – 4200 sq ft
Youth – Basketball, volleyball, multi-purposeAdult – Basketball, volleyball, large group exercise classesSenior – Sr. Basketball, pickle ball, large senior classes Non-dues revenue sources– Youth camps (basketball, volleyball), teen dances, social events, community events & gym rental space.
13
Juice Bar Size – 300 sq ftYouth – Healthy snacks, juices, & smoothiesAdult – Healthy food, coffee, lattes, juices, & smoothiesSenior – Healthy food, coffee, lattes, juices, & smoothies Non-dues revenue sources– Food and beverage sales for members & guests, leased space or in-house
Pro Shop Size – 300 sq ftYouth – Swim & exercise gear – goggles, t-shirts, etc.Adult – Swim & exercise gear – goggles, logo wear, yoga clothingSenior – Swim & exercise gear – goggles, caps, water slippers, clothing Non-dues revenue sources-Clothing and supplies for members, guests, & public. Leased space or in-house
Co-ed Hot tubSize – 145 sq ftYouth – Limited use with adult supervisionAdult – Post work out, rehab, relaxation, and socialSenior – Post work out, rehab, relaxation, and social
Non-dues revenue sources – Non-member passes
Massage & Facial Rooms Size – 300 sq ftYouth – Teen sports & rehab, clinical facialsAdult – Injury, relaxation, wellnessSenior – Injury, relaxation, wellness
Non-dues revenue sources – Services & retail. Lease or in-house.
MAKE WAVES FACILITY RECOMMENDATIONS14
Daycare & youth activity centerSize – 1150 sq ftYouth – Supervised childcare for infants to 12 years of ageAdult – Safe & fun place for children while parent uses facilitySenior – Available feature for grandchildren when visiting Non-dues revenue sources– Hourly fees for service, specialty classes, camps, party rental area
Youth locker rooms & family changing areaSize – 2000 sq ftYouth – Family change rooms for young childrenAdult – Designated area to assist and supervise young childrenSenior – Designated area to assist and supervise grandchildren
Non-dues revenue sources – Rental lockersAdult Locker roomsSize – 1600 sq ftYouth – Family change rooms availableAdult – Sauna, Full length, rental lockers, hair spray, lotionsSenior – Sauna, Full length, rental lockers, hair spray, lotions
Non-dues revenue sources – Rental lockers
Conference Room Size – 300 sq ftYouth – Teen meetings & projectsAdult – Business & community meetingsSenior – Business meetings, card games, etc. Non-dues revenue sources- Room rental for outside groups
15
Make Waves Project Costs Estimate
Building without track & racquetball $6,802,007Consulting fee $50,000Design and Architect $300,000Equipment - Aquatic, Fitness, Office, etc. $700,000Permits $75,000Pre-opening sales & marketing $55,000Total costs $7,982,007
Building with indoor track only $9,902,007Consulting fee $50,000Design and Architect $300,000Equipment - Aquatic, Fitness, Office, etc. $700,000Permits $75,000Pre-opening sales & marketing $55,000Total costs $8,082,007
Building w/ racquetball / squash only $7,139,607Consulting fee $50,000Design and Architect $300,000Equipment - Aquatic, Fitness, Office, etc. $700,000Permits $75,000Pre-opening sales & marketing $55,000Total costs $8,319,607
Building w/ track and racquetball $7,239,607Consulting fee $50,000Design and Architect $300,000Equipment - Aquatic, Fitness, Office, etc. $700,000Permits $75,000Pre-opening sales & marketing $55,000Total costs $8,419,607
MAKE WAVES FACILITY RECOMMENDATIONS16
Make Waves Feasibility Study Research Sources
1. Make Waves demographic data report.2. Peak Performance Health Club Marketing and Research.3. Susan K. Bailey Marketing Company.
4. 2007 IHRSA Global Report. 5. Fitlife Northwest Club Association.6. Clubs Northwest internal demographic and marketing data.7. American Sports Data Health Club Trend Report.
Income Monthly Year 1 Year 2 Year 3 Year 4 Year 5 Dues $77,224 $926,688 $998,414 $1,093,263 $1,118,736 $1,180,602 Finance Charges $800 $9,600 $10,343 $11,326 $11,590 $12,230 Group Fitness $2,500 $30,000 $32,322 $35,393 $36,217 $38,220 Guest Fees $3,000 $36,000 $38,786 $42,471 $43,461 $45,864 Juice Bar $4,500 $54,000 $58,180 $63,707 $65,191 $68,796 Locker Rental $1,200 $14,400 $15,515 $16,988 $17,384 $18,346 Daycare $1,700 $20,400 $21,979 $24,067 $24,628 $25,990 Other Programs $3,000 $36,000 $38,786 $42,471 $43,461 $45,864 Pro Shop $5,000 $60,000 $64,644 $70,785 $72,434 $76,440 Registration Fees $4,000 $48,000 $51,715 $56,628 $57,948 $61,152 Rental Income $7,500 $90,000 $96,966 $106,178 $108,652 $114,660 Swim Programs $6,000 $72,000 $77,573 $84,942 $86,921 $91,728 Personal Training $6,000 $72,000 $77,573 $84,942 $86,921 $91,728 Total Income $122,424 $1,469,088 $1,582,795 $1,733,161 $1,773,544 $1,871,621 Cost of Goods SoldJuice Bar $3,000 $36,000 $38,786 $42,471 $43,461 $45,864 Pro Shop $2,500 $30,000 $32,322 $35,393 $36,217 $38,220 Total Cost of Goods Sold $5,500 $66,000 $71,108 $77,864 $79,678 $84,084 Gross Profit $116,924 $1,403,088 $1,511,687 $1,655,297 $1,693,866 $1,787,536 ExpensesAdvertising $4,897 $58,764 $60,526 $62,342 $64,212 $66,139 Bad Debts $1,600 $19,200 $19,776 $20,369 $20,980 $21,610 Bank Service Charges $1,800 $21,600 $22,248 $22,915 $23,603 $24,311 Continuing Education $400 $4,800 $4,944 $5,092 $5,245 $5,402 Contributions $167 $2,000 $2,060 $2,122 $2,185 $2,251 Dues and Subscriptions $100 $1,200 $1,236 $1,273 $1,311 $1,351 Equipment $600 $7,200 $7,416 $7,638 $7,868 $8,104 Equipment lease interest $3,000 $36,000 $37,080 $38,192 $39,338 $40,518 Insurance - Medical $2,675 $32,100 $33,063 $34,055 $35,077 $36,129 Insurance - Liablility $2,200 $26,400 $27,192 $28,008 $28,848 $29,713 Laundry $500 $6,000 $6,180 $6,365 $6,556 $6,753 Office Supplies $1,500 $18,000 $18,540 $19,096 $19,669 $20,259 Other Programs $150 $1,800 $1,854 $1,910 $1,967 $2,026 Payroll and taxes $42,848 $514,181 $529,606 $545,494 $561,859 $578,715 Postage $350 $4,200 $4,326 $4,456 $4,589 $4,727 Printing $400 $4,800 $4,944 $5,092 $5,245 $5,402 Professional fees $3,500 $42,000 $43,260 $44,558 $45,895 $47,271 Repairs $1,000 $12,000 $12,360 $12,731 $13,113 $13,506 Security $150 $1,800 $1,854 $1,910 $1,967 $2,026 Supplies $4,000 $48,000 $49,440 $50,923 $52,451 $54,024 Telephone $300 $3,600 $3,708 $3,819 $3,934 $4,052 Utilities $12,000 $144,000 $148,320 $152,770 $157,353 $162,073 Total Expenses $84,137 $1,009,644 $1,039,934 $1,071,132 $1,103,266 $1,136,364 Net Income $32,787 $393,444 $471,753 $485,906 $500,483 $515,498
Building & equipment replacement fund $10,000 $120,000 $120,000 $120,000 $120,000 $120,000
Scholarship fund $1,750 $21,000 $21,000 $21,000 $21,000 $21,000
Interest expense 30 year @ 7%$1,000,000 $6,653 $79,836 $79,836 $79,836 $79,836 $79,836Net Income $26,134 $313,608 $391,917 $406,070 $420,647 $435,662
$3,000,000 $19,959 $239,508 $239,508 $239,508 $239,508 $239,508
Net Income $12,828 $153,936 $232,245 $246,398 $260,975 $275,990
$5,000,000 $33,265 $399,180 $399,180 $399,180 $399,180 $399,180Net Income $(478) $(5,736) $72,573 $86,726 $101,303 $116,318 Revenue Increase / year 7.74% 9.50% 2.33% 5.53%
Expense Increase / year 3.00% 3.00% 3.00% 3.00%
Income as a % of Revenue 29.81% 28.04% 28.22% 27.54%AssumptionsMembers 2,758 2,971 3,253 3,329 3,506 Dues per individual member $28.00 $336 $336 $336 $336 $336