recommenders on video sharing portals - business and algorithmic aspects
TRANSCRIPT
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Recommenders on video-sharing portalsBusiness and technology aspects
Domonkos Tikk, CEO, Gravity R&D
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05/01/2023
Recommender system vendor
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05/01/2023
What Gravity does
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Personalization solution features
Omnichannel recommendations
Smart search
Personalized e-mails
Retargeting
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05/01/2023
Gravity personalization at DailymotionIN PLAYER
SUGGESTED
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Video uploads
Viewers
Ads
MoreFeature
s
Schematic of UGC video sharing portals
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Video uploads
Viewers
Ads
MoreFeature
s
Schematic of UGC video sharing portals
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05/01/2023
How does it translate to business• Revenue scales with page views• Increase of page views
more users – inbound/social marketing more views – interesting content/stickiness more visits – user engagement/quality perception
• Recommender systems can help in all 3 factors (p)retargeting help in content discovery quality recommendations
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05/01/2023
KPIs
Direct metrics Click-through rate (CTR): Number of clicks /
number of displays Long term CTR (LCTR): Number of quality
consumptions (min. length [ratio/absolute]) / number of displays
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05/01/2023
Increase measurement
Indirect metrics How CTR increase translates to PV increase How LCTR increase translates to more visits
Countries are different Viewers behavior Monetization capability
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KPI increase by country
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LCTR increase CTR increase
Total page view increase Click increase
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KPI increase by scenario
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More data improve quality
05/01/2023
5/21/2014 6/10/2014 6/30/2014 7/20/2014 8/9/2014 8/29/2014 9/18/20140.0
5.0
10.0
15.0
20.0
25.0
CTR improvements: 11% --> 15%
global Linear (global) JP DEUS ES IT GBCA FR AU TR
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05/01/2023
Differentiation based on view counts• Characterization of videos
view data (collaborative filtering) content metadata
More views
Better content
Better recommendati
on
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Results
05/01/2023
• Overall increase in CTR: 15.08%
• Overall increase in video views: 5.93%
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Thank You!
Email: [email protected] Web: www.gravityrd.com F: facebook.com/gravityrdBlog: blog.gravityrd.com