ReCommerce

MOBILE

According to a Greenpeace Report, in 2007 generated 380,000 tonnes of e-waste. Only 3% of this made it to the authorized recyclers facilities. India’s e-waste generation is growing at the rate of 15% and is expected to cross 800,000 tonne mark by 2012. By 2015, 2 billion PCs are expected to invade India’s homes and the mobile subscriber base is expected to be about 450 million subscribers. The e-waste generated by just these two segments would be staggering.

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• We can try any of the following models

People want to sell

their old electronics

We do ReCommerce

We pay them for it upfront

We sort/dismantle

Sell to spare parts

vendors

People want to

sell their old electron

ics

We do ReCommerc

e

We pay them for it

upfront

Create our

own E-commerce store

Sell Only Refurbis

hed Electroni

cs

People want to sell their old electronics

We do ReCommerce

We pay them for it upfront

Create our own E-

commerce store

Brand New + refurbished electronics

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International Players

• www.cellforcash.com• www.YouRenew.com• www.hellototem.com• www.sellandrecycle.com• www.technolio.com• www.depstar.com• www.uptradeit.com• www.buymytronics.com• www.Gazelle.com• www.usell.com

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International Competitors• www.YouRenew.com

Founded by two Yale students in 2008, the company offers consumers a profitable and environment-friendly way to dispose of their used smartphones, MP3 players, laptops, digital cameras, tablets and other electronic goods.

• www.cellforcash.comCellforcash.com clearly highlights in its ‘Terms and Condition’ section that it is looking for quality used-items and the better conditioned the phone, the better chances of getting a nice payout.

• www.buymytronics.comBuymytronics.com, which has evolved from its earlier version of www.BuyMyBrokeniPod.com, lets customers sell used iPods, iPhones and consumer electronics like laptops, game consoles, PDAs and digital cameras.

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Gazelle sells their refurbished phone on Ebay

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The Indian Scenario

Total E-waste Generation in India - 2007

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E-waste generation: Regional spread

• Of the total e-waste generated in the country, Western India accounts for the largest proportion at thirty five percent, followed by the South at thirty percent. North and East account for twenty one percent and fourteen percent respectively. While North India is not a leading generator, it happens to be the leading processing centre of e-waste in the country. Currently there are no formal recyclers operating in the north or the east. There are two formal recyclers in the south of India and one in Western India. It is understood that several formal recycling facilities would be coming up across the country in the next couple of years.

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Statistics for Mobile Phones

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Indian Competitors• Current competitor Listing site : Junabazaar.com – Listing for all used

electronics• There are community sites such as ebay and quickr which currently

propagate this model, but both of those are sites act only as mediators.• There is one direct competitor Atterobay• Atterobay- Where do the phones go?

With Attero you can give your phone a second life. More and more of the eWaste that is filling our landfills is made up of fully functional phones. Attero makes sure that mobile phones can live out their full functional lives. When you trade in a phone with Attero, we wipe all of your data, polish it up, and put it back out into the hands of someone who really needs a phone. It’s a no waste solution that you can feel good about. Attero is able to re-purpose all the mobile phones that we receive. Unfortunately, some of those phones cannot be reused and must be recycled. Attero follows the most eco-friendly methods for recycling e-waste.

• Article on how Atterobay makes money - ‘Recycling e-waste is a paying proposition, but there are rules’

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Advantages of getting into the E-waste Business

• Segment seeing exponential growth with limited market players• Tax Incentives in certain states for setting up manufacturing units.• Tax Benefits for getting into the Recycling industry• Can pass on tax benefit certificates to Corporations who use our services to

recycle their electronic equipments• Rising disposable incomes = More electronics purchases = more electronics

disposed • Possible Certification + Tie ups

– Central Pollution Control Board (CPCB)– Ministry of Environment & Forests, Government of India– International Association of Electronic Recyclers (IAER), USA– Flipkart (provide their vouchers as a form of payment)– Multiple brands (Vouchers)

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