The internet has changed the dynamics of the business world!

OUTBOUND MARKETING INBOUND MARKETING

LESS EFFECTIVE DUE TO TECHNOLOGICAL

ADVANCEMENT

MORE EFFECTIVE DUE TO THE UP-KEEP WITH THE

TECHNOLOGICAL AGE

SKILLS OF BLOCKING OUT INTERRUPTION-BASED

MARKETING MESSAGES ARE ADVANCING

MAKES GOOD USE OF SOCIAL MEDIA FOR

PRODUCT MARKETING

INTERNET PROVIDES EASY WAYS FOR CONSUMER

SHOPPING

SEARCHES FOR PRODUCTS AND SERVICES CAN BE

CONDUCTED EASILY BY THE CONSUMER

THROUGH SEARCH ENGINE USE

Website

construction is a

major element in an

organisation’s

marketing strategy.

This is why it is

necessary to follow

some basic

guidelines to ensure

that the website’s

content is fully highlighted.

STEPS TO CREATING THE

BEST WEBSITE FOR

MARKETING PURPOSES

The more

interesting

ideas you

present the

greater impact

your website

has!

Make sure that

your redesign

keeps the basis of

the idea of your

marketing

product. Keep

your assets safe!

When in doubt use

a model design,

but be sure to

embellish on the

content of your

website, since the

design is not really

important.

A website which

consist of more

that 100 pages,

of well

constructed

content is

always good.

Hint create

blogs.

It is always good

to build landing

pages where the

owner is allowed

to edit the content

without the use of

having to get a

code.

Blogs create ongoing

content on the

website, RSS allows

certain content from

your website to be

pushed onto other

sites, hence more

recognition. Landing

pages provides one to

get value out of your

traffic, and SEO are

essential.

A business

website is a

business tool

and should

deliver current

business results

to show the

viewers the

updated

information.

SUMMARY

• Make website content self-

explanatory

• Create the best suitable

networking technique in order to

market your product effectively.

APPENDIX

• Landing Page is a single web page that appears in response to clicking on an advertisement

• RSS: is a family of web feed formats used to publish frequently updated works such as blog entries

• Search Engine Optimization (SEO): a very powerful search tool as it shows websites of higher rank