record stream profit
DESCRIPTION
Six real world examples of how organisations are turning conference content into profitable hybrid events. A global merger launch events, technical marketing conferences, medical association educational courses, a software association's global congress, a European congress for associations and a public sector annual conference all have valuable lessons for those considering taking their events online. This presentation has helped and inspired many organisations to develop their own successful strategies for hybrid and virtual events.TRANSCRIPT
@BeThereGlobal [email protected] +441730 894500
© BeThere Global Ltd. 2013 1
…turning conference content into profitable hybrid events
@BeThereGlobal [email protected] +441730 894500
© BeThere Global Ltd. 2013 2
Martin ShepherdlyCEO and Co-Founder BeThere Global
…turning conference content into profitable hybrid events
@BeThereGlobal [email protected] +441730 894500
Six examples
1. Global merger
2. Technical / marketing conference
3. Medical association education
4. Global congress
5. European congress
6. Public sector annual conference
© BeThere Global Ltd. 2013 3
…turning conference content into profitable hybrid events
@BeThereGlobal [email protected] 01730 894500
� 2 hour global launch of new company
� Live audience of 500 in London
� Audiences watched live stream on big screens in Manila, Paris and Singapore
� 2 streams – standard and HD
� Skype ‘loop back’ from Manila, Paris and Singapore
� Available on demand within 1 hour of event completing (for USA time zone)
© BeThere Global Ltd. 2013 41. Company Merger
@BeThereGlobal [email protected] 01730 894500
� Simply branded page
� Indexed Agenda (archive)
� Switch to HD stream
� Downloadable content
� Low cost, timely communication with global audience
© BeThere Global Ltd. 2013 51. Company Merger
@BeThereGlobal [email protected] 01730 894500
� Live webcast of General Sessions of annual EMEA developer conference in Amsterdam
� 7000 concurrent remote viewers
� Speaker presentations and app demonstrations
� Multiple camera input via vision mixer
© BeThere Global Ltd. 2013 62. Technical marketing conference
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� Viewable on mobile devices including Playbook and older BlackBerry devices
� On demand recording available within 60 minutes of event concluding
© BeThere Global Ltd. 2013 72. Technical marketing conference
@BeThereGlobal [email protected] 01730 894500
� Minimum 3 x 2 day courses per year
� Supports mission…“…to improve women’s healthcare services through the provision and broad dissemination of the highest quality education and research information around ultrasound in obstetrics and gynaecology”.
© BeThere Global Ltd. 2013 83. Education – medical
@BeThereGlobal [email protected] 01730 894500
© BeThere Global Ltd. 2013 9
� Often feature live ultrasound scans
� quality of image critical
� Live stream when physical attendance is over-subscribed
� additional revenue
3. Education – medical
@BeThereGlobal [email protected] 01730 894500
Scale of the opportunity
� 3,800 SQL Server professionals attended
� PASS has 120,000 members in 188 countries
� PASS TV - 18,000 hours of video was consumed by 3,500 unique viewers
� Substantial income achieved from selling on demand recordings
© BeThere Global Ltd. 2013 104. Global Congress
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� 3 day congress plus pre conference sessions
� 17 breakout rooms
� Keynote & selected sessions streamed live
� PassTV studio
Continuous live webcasting for 3 x 12 hour days (content repeated overnight)
© BeThere Global Ltd. 2013 114. Global Congress
@BeThereGlobal [email protected] 01730 894500
� Studio chat show, social media reports and updates, interviews with key speakers, exhibit hall visits, competitions etc.
� Hosts in temporary studio created a natural ‘buzz’, bringing physical and virtual audiences together
© BeThere Global Ltd. 2013 124. Global Congress
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© BeThere Global Ltd. 2013 135. European association event
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© BeThere Global Ltd. 2013 145. European association event
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� Workshop took place at end of 3 day conference
� Full day of recording broken into separate lectures
� Revenue through selling access
� Chapterised sessions
� Slide indexing to assist useabilityand navigation
© BeThere Global Ltd. 2013 156. Technical / academic workshop
@BeThereGlobal [email protected] 01730 894500
� Slide indexing to assist usability and navigation
© BeThere Global Ltd. 2013 166. Public sector annual conference
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© BeThere Global Ltd. 2013 176. Technical / academic workshop
@BeThereGlobal [email protected] 01730 894500
Three generators of revenue
1. Selling content
2. Sponsorship and advertising
3. Additional content paid for by others
© BeThere Global Ltd. 2013 18
…turning conference content into profitable hybrid events
@BeThereGlobal [email protected] 01730 894500
© BeThere Global Ltd. 2013 191. Selling content
Live streaming
On demand streaming
DownloadsPhysical media
Profit
Retain control and measurement Lose control and measurement
• Pay per view• Subscription• Pay per event, stream,
session or speech
• Low storage and data transfer costs
• Pay per view• Subscription• Pay per event, stream,
session or speech
• Low storage and data transfer costs
• As per streaming• Premium price for
convenience
• Higher duplication and distribution costs
• As per streaming• Premium price for
convenience
• Higher duplication and distribution costs
@BeThereGlobal [email protected] 01730 894500
Strong Appeal to sponsors and advertisers as likely to be highly specialised niche audience
How?
� On page branding, mentions in communications materials
� Pre, mid and post roll advertising – e.g. Associations Congress
� Logos and colours can be featured within player – e.g. Advantec Internet
� Physical media branding – e.g.PASS USB sticks
� Market research (e.g. integrated polling) – see demo
© BeThere Global Ltd. 2013 202. Sponsorship and advertising
@BeThereGlobal [email protected] 01730 894500
� Exhibitor theatre – upsell
� Studio – paid for interviews
� Pre produced “on-subject” documentaries and reports
� …other ideas we are yet to think of!
© BeThere Global Ltd. 2013 213. Additional content paid for by others
@BeThereGlobal [email protected] +441730 894500
© BeThere Global Ltd. 2013 22
Thank you
@BeThereGlobal
www.bethereglobal.com