1. 1. Recruiters: its time to amplify yoursocial contentAndrew LevySocial Media & TalentBrand ManagerAutodeskNando RodriguezHead of Employment BrandOgilvy & Mather#intalent
2. 2. The Social Story @ AutodeskAndrew LevyTalent brand and social media managerAutodesk#intalent
3. 3. Who is Autodesk? (CRAZY(s) IMAGE)#intalent
4. 4. Who is Autodesk? (CRAZY(s) IMAGE)#intalent
5. 5. Who is Autodesk? (INDUSTRIESIMAGE)#intalent
6. 6. Who is Autodesk? (INDUSTRIESIMAGE)#intalent
7. 7. Who is Autodesk? (INDUSTRIESIMAGE)#intalent
8. 8. Who is Autodesk? (INDUSTRIESIMAGE)#intalent
9. 9. Who is Autodesk? (INDUSTRIESIMAGE)#intalent
10. 10. Who is Autodesk? Demographics(PIER 9 IMAGE)#intalent
11. 11. TA Social Media & Brand Strategy1. Tell our fantastic story2. Partner with everyone and anyone3. Measure, but dont obsess#intalent
12. 12. Strategy Part 1: Tell our fantastic story(IMAGE)Andrew LevyTalent Brand and Social Media ManagerAutodesk#intalent
13. 13. $60Whatd we get?#intalent
14. 14. Top 7 Reasons You Should Work at AutodeskWild performance#intalent
15. 15. Video of employees by employeesEmployeegenerated#intalent
16. 16. Now playing Autodesk video job descriptionsStorytellingContentDirectSocialintegrationCandidateQuestions#intalent
17. 17. I wasnt really that interested until Iwatched the video and then Ithought it was a really cool role.- Director Level Candidate#intalent
18. 18. (Moving) pictures = 1000 words.Managers show passion in avery different way than I canwhen talking about a role.-Margot Van Ripper, Rockstar Recruiter & Filler of Impossible Roles#intalent
19. 19. Guerilla Marketing 3D printed Tokens#intalent
20. 20. Social in Talent AcquisitionAndrew LevyTalent Brand and Social Media ManagerAutodesk#intalent
21. 21. Publishing PlatformsHighlight keyjobs and news#intalent
22. 22. Transparency & GlassdoorDramatic yearlychanges#intalent
23. 23. Internal Roadshow: Professional ProfilesKey social content#intalent
24. 24. DATAAndrew LevyTalent Brand and Social Media ManagerAutodesk#intalent
25. 25. 72%Directly attributed to digital efforts#intalent
26. 26. 100%Indirectly attributed to digital efforts#intalent
27. 27. Source of Hire, Q2 FY1532%27%10%9%6%7%5%4%RecruiterExternal web & SocialCareers websiteInternal transferEmployee referralEventsIntern conversionsOtherOther includes boomerang employees, temp to perm conversions, and agency #intalent
28. 28. How to Increase Your Social MediaEquity in 5 Easy StepsNando RodriguezHead of Employment BrandingOgilvy & Mather#intalent
29. 29. 1. VISUALLY BROADCAST YOUREMPLOYER BRAND#intalent
30. 30. #intalent
31. 31. #intalent
32. 32. #intalent
33. 33. #intalent
34. 34. 2.BE SOCIAL#intalent
35. 35. 3. CALL TO ACTION#intalent
36. 36. 4. LIKE/POST/SHARE LIKE A LINKEDIN4. LIKE/POST/SHASRUEPE RHEROLIKE A LINKEDINSUPERHERO#intalent
37. 37. 5. LEVERAGE YOUR INFLUENCERS#intalent
38. 38. 45 MIN HIREWITH TWITTER & LINKEDIN#intalent
39. 39. TWEETTWEETTWEET#intalent