recruiting, benefits, onboarding communications by cell/engage...2018/06/27 · problem of poor...
TRANSCRIPT
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Recruiting, Benefits,
Onboarding& HR
Communications
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Meet our speaker
Founder & CEOEngage by Cell
David Asheim
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Get your phone ready!
Open up text messaging and get ready!
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StatisticsSMS messages have a 98%
open rate, while email open
rate is 20%.*
Nearly 70% of digital media
time is spent on mobile.*
*Mobile Marketing Watch & MarketingLand
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About Engage by Cell
● Combines mobile technology with
engagement and education
strategies
● 10 years experience
● 4,000 Clients
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Evolution of Mobile in the Workplace
ThenApps are expensive, and storage space is needed
Read email
60-minutes in-person class at specific time
NowMobile websites sent to phone, no storage space needed
SMS
Five-minute snack size learning on any device at any time
CONTENT
COMMUNICATE
LEARN
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How to build your list● Upload list of numbers
● Send email
● Post signs
● Stress -
○ Opt out anytime
○ Offer email or sms options
○ Offer incentives
○ Market it - make it so enticing
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How to keepPeople engaged
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Engage by CellSolution
● Cloud based
● All technology needed to
create and analyze
● Store and access content
● Great reporting
● Instant changes
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What we offer: Mobile Websites
● Access to any information anytime
● All HR material in one mobile location
● Change content on the fly
● Create engaging interactions to retain interest
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What we offer: SMS
● Texts typically get read immediately
● Reach remote and traveling employees easily
● Schedule texts based on time & group, include a link
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Our Secret Sauce (s)
1. No downloads needed - all links
2. The text is the tap on the shoulder
3. The link delivers employees to the exact page
4. Mobile friendly, short, fun - hard to resist engaging
5. Reports tell you everything
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Try it!In U.S. text the word TRAIN to
56512
-----------
In Canada text TRAIN to
393939
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● Text reminders for events and classes
● Mobile site with team and HR handbook
● Checklists for Onboarding● Text link to guidelines and
forms
How Companiesare using Mobile
Onboarding
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● Send out benefit enrollment reminders
● Text links to important documents
● Notifications (e.g payroll processing or timesheets) via text
How Companiesare using Mobile
Benefits
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● Text message with a link to a 5-minute training exercise
● Text to a product update page
● Send inspirational quotes to sales team
Training &Performance Support
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Opting in
Videos
Training docs
Tip of the day
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Leaderboard
Meeting notification
Tests
Training schedule
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General EmployeeCommunication
● Send out link to increase employee morale
● Weekly inspiration● Team event reminders● Company news● Surveys and feedback
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General Info Sharing● Send texts about company news
○ Not all employees have emails, and those that do aren’t always reading your messages.
● Texting assures you of getting messages read
● Employees want to know about company news and this solves the problem of poor communication
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Compliance / Testing● Text a link to employees
schedule for testing
● Employees click link, take test --done in minutes
● All data instantly available to you in Reports Dashboard - download into Excel
● Fast and fun -- more employees will participate
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Meetings● Store all meeting content in the mobile
platform (looks/feels like an app)
● Send text message reminders about events
● Create agenda with links to presentations
● Gather instant feedback with polls and surveys
● Take selfies to add social component
● Load all Powerpoints & docs for instant access to all content
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Meetings
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Inspiration
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How Companiesare using Mobile
● Allow potential employees to text-in keyword for job posting link
● Send updates about status of application and interviews
● HR can keep track of applications and send updates for future positions
● Job seeker feedback and follow-up
Recruiting
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Administration Dashboard
● You control admin access
● Your staff can have different access levels
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Text Messaging Platform● Inbound texting - employees opt in
to the lists they find interesting
● Outbound texting - you push messaging to people in those lists
● Schedule by calendar date or by sequence (# days in between messaging)
● Add a “text chat” feature to have one on one discussions
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Inbound Text Messaging
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Outbound Text Messaging
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Outbound Text Messaging
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Mobile Web Platform● Design the site to match your branding (or
event)
● Build the structure - categories and pages (like Windows Explorer or a table of contents)
● Drag and drop icons to build the individual pages - takes minutes to create
● Use text messaging to send the bit.ly link to that specific page to a specific list
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Pick your templates
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Add your header and footer
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Organize your content
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Drag-and-drop icons to build mobile pages
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Analytics
● Never wonder if employees are watching your videos, looking at your Powerpoints, or answering questions. We track everything a person does on the site.
● Track by division or group, or even by individual employee - what time they interacted, what they viewed, how they answered
● Download reports into Excel, analyze and make changes to continue increasing participation
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Reports
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Train by Cell --Using mobile phones to
change the way employees engage