recruiting people contributors
DESCRIPTION
Building Political Power. Recruiting PEOPLE Contributors. afscme.org/academy. Workshop Objectives. Understand why AFSCME members should contribute to PEOPLE. Feel more comfortable asking for money. Know specific ways to become PEOPLE contributors. - PowerPoint PPT PresentationTRANSCRIPT
Recruiting PEOPLE Contributors
Building Political Power
afscme.org/academy
Workshop Objectives Understand why AFSCME members should contribute to PEOPLE.
Feel more comfortable asking for money.
Know specific ways to become PEOPLE contributors.
Get some tips that will help you succeed as a PEOPLE recruiter.
afscme.org/academy
Why Politics Matter
Cycle of Power
PEOPLE Program
PEOPLE
mployees
ublic
quality
egislative
romote
rganized to
AFSCME Power to Win
PEOPLE Goals:• 90% of AFSCME members registered to vote• 25% of AFSCME members contributing to
PEOPLE at the MVP level ($100 per year)• 3% of AFSCME members fully involved as
activists in political and legislative campaigns• 2% of AFSCME members volunteering on
election day
Three Components of AFSCME PEOPLE
• Getting involved in elections
• Grassroots legislative action
• Raising funds to FIGHT and WIN on issues
PEOPLE Makes it Happen
• Protecting pensions• Fighting privatization• Making workplaces safe• Stopping budget cuts• Preserving Social Security• Winning the right to organize & bargain
collectively
PEOPLE Matters
Workshop Objectives Understand why AFSCME members should contribute to PEOPLE.
Feel more comfortable asking for money.
Know specific ways to become PEOPLE contributors.
Get some tips that will help you succeed as a PEOPLE recruiter.
afscme.org/academy
Myth
Reality
People are only
motivated by charity.
Fundraising Myths
and Realities
People are motivated
by self-interest.
Myth
RealityOnly the rich
make donations.
People with lower incomes
are more likely to
give.
Fundraising Myths
and Realities
Fundraising Myths
and Realities
Myth
Reality
People who already give are often willing
to give more.Once someone has given,
it is rude to ask for more.
Fundraising Myths
and Realities
Myth
RealityAll we need is a
celebrity or a billboard.
Fundraising requirespersonal contact.
One-on-One Conversations Are Key
Workshop Objectives
Understand why AFSCME members should contribute to PEOPLE.
Feel more comfortable asking for money.
Know specific ways to become PEOPLE contributors.
Get some tips that will help you succeed as a PEOPLE recruiter.
afscme.org/academy
AFSCME Membersand Their Families
AFSCME Political Action Department
[email protected] 202-429-1175
Who Can Give?
How Can They Give?
Ways to contribute to PEOPLE:
• Payroll deduction• Credit card• Bank debit or electronic funds
transfer• Check
Payroll Deduction is Best
It’s the Law….
PEOPLE contributions must be voluntary.
Knowledge Check
1. True or False: AFSCME members and their families can make voluntary contributions to PEOPLE.o Trueo False
2. The most effective way to build a strong people program is to:o Put up a billboard.o Ask only members with high income levels.o Have one-on-one conversations with members and ask them to
give
3. AFSCME members can contribute to PEOPLE via:o Payroll deductiono Credit cardo Bank debit or electronic funds transfero Checko All of the above
Answers1. Correct answer is TRUE:
Members and their families can give. The term “family” can mean a lot of things. When we are talking about PEOPLE fundraising, it means immediate family members.
2. Correct answer – One-on-one conversations: You will be most successful as a PEOPLE recruiter if you appeal to the issues that matter to AFSCME members and if you ASK them to give.
3. The FOURTH statement all of the above is the correct choice.
• The easiest way to contribute to PEOPLE is through payroll deduction.
• You can also give by credit card, bank debit, electronic funds transfer, or check.
Workshop Objectives Understand why AFSCME members should contribute to PEOPLE.
Feel more comfortable asking for money.
Know specific way to become PEOPLE contributors.
Get some tips that will help you succeed as a PEOPLE recruiter.
Link PEOPLE to the issues that members
care about.
Tips for PEOPLE Recruiters
Tips for PEOPLE Recruiters
Have a clear message.
“We can’t win on issues like these without PEOPLE funds.”
Members don’t give unless they’re asked –
so…ASK
!
Tips for PEOPLE Recruiters
Tips for PEOPLE Recruiters
Be confident.
Start with the MVP
level.
Tips for PEOPLE Recruiters
Take every opportunity to
recruit.
Tips for PEOPLE Recruiters
Don’t be partisan.
Tips for PEOPLE Recruiters
Speak from your heart.
Tips for PEOPLE Recruiters
Workshop Objectives
Understand why AFSCME members should contribute to PEOPLE.
Feel comfortable asking for money.
Know specific way to become PEOPLE contributors.
Get some tips that will help you succeed as a PEOPLE recruiter.
AFSCME Political Action Department
202-429-1175
For More Information
afscme.org/academy