recruiting teachers for international schools: smart ways to meet new challenges
TRANSCRIPT
Finding the best
teachers and leaders
in an increasingly
competitive market
21st Century recruitment
Overview
Welcome and introductions
The international schools market
The impact of increased competition
What schools can do to attract teachers - survey
The effective use of technology
Discussion and questions
Andrew Wigford
Dave Pitchford
0
2000
4000
6000
8000
10000
12000
2004 2005 2008 2009 2015 2020
Schools
*Figures from ISC Research
Growth projection
There are now 8,231
international schools
across the world
*Figures from ISC Research
• Competition for teachers
• Takes longer – all year round
• Increased costs
• Traditional practices no longer as effective
• More fairs
• More agencies
• Fishing in the same pond
The impact on school
recruitment
• More choice and more likely to
shop around
• Career focused and better
informed of the opportunities
• More likely to seek a second
opinion and do their research
The impact on teachers
There are now 402,000
international school
teachers
• 523,000 needed by 2020
• An extra 121,000
• UK, IRL,USA, CAN, AUS, NZ, SA
• Surplus or deficit?
• ‘Brain drain’ in UK– Sir Michael
Wilshaw
• Australian & IRL shortages
• US shortages for many years in
some subjects
Where will they come
from?
How do teachers choose which schools to apply to?
• Applying to international schools
• 401 teachers responded
• Fully qualified, specifically
looking for international school
jobs
• Most had made applications
previously
Our survey says….
• Location – 34%
• The role – 28%
• The salary package – 22%
• Reputation – 12%
• Accreditation /membership –
4%
What attracts them to look
at specific int. schools?
• Recommendations – 25%
• Information pack and
application process – 40%
• Job description – 16%
• Well written job advert – 5%
• School website – 14%
What makes them
apply?
• Application forms – 35%
• Long complicated application
process – 24%
• Poor information – 16%
• Slow communication – 15 %
• Bad organisation – 10%
What turns them off?
• Better response
• Give feedback
• Make applying easier
• Online applications
• Keep candidates informed
How can schools
improve?
What can you do to
attract the best
teachers for your
school?
• PR / marketing not just for
parents
• Make links with colleges
• Make your website stand out
• Encourage referrals
• Make links with agencies
• Develop your
web presence…
Actively promote your
school to teachers
Marketing to candidates on the Internet: practical steps
1. Take stock
“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”
Albert Einstein
2. Start small (& compliant)
– Appoint a digital recruitment “champion”
– Create a diary of tasks (start with an audit)
– The web site
• Accessibility statement?
• Cookies statement (EU)?
• Develop a careers section
• Ensure safeguarding is prominent
• Mobile-friendly pages?
A good starting point
3. Move to the next level: find the sweet spot
What candidates
want to know
What you want to
tell candidates
What candidates want– A straight-talking jobs section that
focusses on benefits
– Comprehensive, up-to-date information about salaries, tax, accommodation, security, visas and cost of living
– Believable testimonials from teachers
– Demonstrable interest in the teachers as professionals
– A mix of photos, text (“TLDR”) and video supporting the above
5. Learn from the experts
6. Then look at your wider online presence
Website
? The next big thing…
...but only pursue if you have the resources for it
If you can’t keep it updated, either…
1. Assign long-term resources to help:
- Staff who understand social media
- Your school’s 500+ “digital natives”
- A reliable freelancer
2. Or stick to the minimum you can manage.
Neglected channels are worse than no channel at all.
7. Regularly review supporting technologies
• Real-time online interviewing
• In-your-own-time online interviewing
• Virtual recruitment fairs or subject matter leadership
• Applicant Tracking Systems
• Better response
• Give feedback
• Make applying easier
• Online applications
• Keep candidates informed
How can schools
improve?
Make applying easier
Provide school / role / process information
Give better, faster feedback
Be organised
More at apply.uptic.net
Thank you
For details of TIC Recruitment’s services,
contact Andrew:
For a demo of the Uptic Applicant
Tracking System, contact Dave: [email protected] or email us