recruiting the ipod generation

Recruiting the iPod Generation

Jim CroneElectronic Communications ManagerBradley UniversityPeoria, ILE-mail: [email protected]

May 3, 2006


PowerPoint Download

admissions.bradley.edu/go/iacac06-ipod


History of Admissions Tech

Pre-Technology EraBeginning of Time – Mid-1990’s

Web 1.0Mid-90’s – 2004

Web 2.02004 – Present


Web 2.0 “Web 2.0 generally refers to a second

generation of services available on the World Wide Web that let people collaborate, and share information online….”

“…To some extent Web 2.0 is a buzzword, incorporating whatever is newly popular on the Web (such as tags and podcasts), and its meaning is still in flux.”

From Wikipedia, the free encyclopediaen.wikipedia.org/wiki/Web_2.0


Web 2.0 Themes

Interactivity Read/Write Place of Business Personalization More Mediums/Devices Loss of Control


Web 2.0 Technologies

Personalized Web Site Blog RSS Feed Podcast Text Message (SMS) Online Social Network Wiki


Personalized Web Site yourBRADLEY

Released Oct. ’05 Every prospect

given an account Over 2,500 active

users Linked to prospect/

applicant database Take a tour….


Personalized Web Site SFSinteractive

Released Feb. ’05 Financial Assistance

Awarding Payment Plan

Simulation Bill Payment Take a tour…


Blog “A weblog (usually shortened to blog, but

occasionally spelled web log) is a web-based publication consisting primarily of periodic articles (normally in reverse chronological order)…”

“…Some blogs function as online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic.”

From Wikipedia, the free encyclopediaen.wikipedia.org/wiki/Blog


Blog

Admissions Marketing Lewis & Clarke College

www.lclark.edu/org/students Bradley University

admissions.bradley.edu/freshman Personal

School Hosted Online Blog Service


Blog “I'd had a headache ever since I had to

keep chewing my gum because i couldnt get up and spit it out during the long long lecture from the admissions staff at Bradley University. I hate those kinds of headaches. but i loooove Bradley. Nice little campus. Everything you'd ever need in walking distance. Nice dorms. Nice People. Good programs. yay!”

Livejournal user ttragickingdom


Blog

“I am now in a dorm room at Bradley University. This place is so bangin. I am participating in a special weekend for those who have been offered admission to Bradley Unversity. I am now 15000% sure that I will be attending Bradley in the fall.”

myspace.com User Blog


RSS Feed “RSS is a family of web feed formats,

specified in XML and used for Web syndication…”

“…Web feeds provide web content or summaries of web content together with links to the full versions of the content, and other metadata.”

From Wikipedia, the free encyclopediaen.wikipedia.org/wiki/RSS_%28file_format%29


RSS Feed

Campus News


RSS Feed

Feed Aggregator Portal (My MSN, My Yahoo) E-mail Client Plug-in (Attensa for

Outlook) Web Service (Bloglines) Web Browser Plug-in (Sage) Combination Service


Podcast “Podcasting is the method of distributing multimedia

files, such as audio programs or music videos, over the Internet for playback on mobile devices and personal computers…”

“…Podcasting's essence is about creating content (audio or video) for an audience that wants to listen or watch when they want, where they want, and how they want.”

From Wikipedia, the free encyclopediaen.wikipedia.org/wiki/Podcast


Podcast

Content Producer


Text Message (SMS) “Short Message Service (SMS) is a

service available on most digital mobile phones that permits the sending of short messages (also known as text messages, or more colloquially SMSes, texts or even txts) between mobile phones, other handheld devices and even landline telephones.”

From Wikipedia, the free encyclopediaen.wikipedia.org/wiki/Text_message


Text Message (SMS)

Example Creighton University

Bradley’s Take… Individual Counselor to Student

Messages Bulk Messages


Online Social Network “A social network is a social structure made of

nodes which are generally individuals or organizations…”

“…Social networking also refers to a category of Internet applications to help connect friends, business partners, or other individuals together using a variety of tools. These applications, known as online social networks are becoming increasingly popular.”

From Wikipedia, the free encyclopediaen.wikipedia.org/wiki/Social_network


Online Social Network MySpace.com

Nov. 2004: 4.9 millionNov. 2005: 26.7 million

Facebook.comNov. 2004: N/ANov. 2005: 11.1 million

“Teens hang out at MySpace”, Janet Kornblum, USA TODAY http://www.usatoday.com/tech/news/2006-01-08-myspace-teens_x.htm?csp=34


Online Social Network

Mark Kingdon’s Recommendations: 1. “Respect the community. These are clubs

where you aren’t necessarily welcome, says the CEO of marketing agency, Organic. So learn the unwritten rules: Don’t intrude on conversations in a way that irritates members, don’t divert users to other sites, and don’t disguise yourself.”

“The power of TheirSpace”, Brian Niles, An E-mail Minute http://blogs.targetx.com/targetx/emailminute/?p=79



Mark Kingdon’s Recommendations: 2. “Engage people, don’t advertise. Forget

banner ads, says Kingdon. Instead, connect with people by offering advice about college search, admissions hurdles and financial aid issues. Showcase your institution by offering something of value to the community.”




Mark Kingdon’s Recommendations: 3. “Get ready for a wild ride. Expect

irreverent and profane content. And expect to get “flamed” — a searing message in response to your content or institution. Think carefully before posting a rebuttal, explanation or even apology, advises Kingdon, since that can further inflame the debate.”



Wiki “A wiki is a type of website that allows users to easily

add, remove, or otherwise edit all content, very quickly and easily, sometimes without the need for registration. This ease of interaction and operation makes a wiki an effective tool for collaborative writing. The term wiki is a shortened form of wiki wiki which is from the native language of Hawaii (Hawaiian), where it is commonly used as an adjective to denote something "quick" or "fast" (Hawaiian dictionary).”

From Wikipedia, the free encyclopediaen.wikipedia.org/wiki/Wiki


Wiki

Wikipedia wikipedia.org Over 1,100,000 entries Constantly changing

Examples Wikipedia entry for Bradley University

en.wikipedia.org/wiki/Bradley_University Wikipedia entry for NACAC

en.wikipedia.org/wiki/NACAC


Questions

Jim CroneElectronic Communications ManagerBradley UniversityPeoria, ILE-mail: [email protected]

PowerPoint Downloadadmissions.bradley.edu/go/iacac06-ipod

recruiting the ipod generation

Documents

ipod generationweb

ipod generationblogid

web syndication web

web pages

extent web

ipod generationrss feedrss

summaries of web content

ipod generationbloga