Partner with Tristatehomepage & ABC-25 / CW-7 Local to reach new prospective employees!

RECRUITING THE RIGHT EMPLOYEES

Presented by: Faith Byrum & Heather Ricketts – Marketing Specialist

Direct: 270.827.7910

Mobile: 270.860.2050

Email: fbyrum@tristatehomepage.com

I DON’T HAVE THE RIGHT PEOPLE AND IT KEEPS

ME FROM GROWING

I’M UNABLE TO FIND QUALITY

EMPLOYEES

ALWAYS

BE RECRUITING

I DON’T HAVE THE TIME

HOW DO I REACH PASSIVE CANIDATES?

I’M FRUSTRATED..

“Major shifts in the talent market are forcing organizations to get more creative,

innovative, and move faster to recruit top talent” - Jobvite

Page Views: 2,552,253Unique Users: 515,968

Screen Views: 308,847Unique Users: 8,638

In Market Segments1. Financial Services/Tax Preparation

Services & Software

2. Employment

3. Education/Primary & Secondary

Schools (K-12)

4. Home & Garden/Home Decor

5. Autos & Vehicles/Motor Vehicles/Motor

Vehicles (Used)

6. Financial Services/Investment Services

7. Financial Services/Banking Services

8. Education/Post-Secondary Education

9. Financial Services/Financial

Planning/Retirement Planning

10. Apparel & Accessories/Women's

Apparel

Affinity Categories1. Lifestyles & Hobbies/Pet Lovers

2. Food & Dining/Fast Food Cravers

3. Media & Entertainment/TV Lovers

4. Food & Dining/Cooking

Enthusiasts/30 Minute Chefs

5. Shoppers/Bargain Hunters

6. News & Politics/Avid News Reader

7. Beauty & Wellness/Frequently

Visits Salons

8. Lifestyles & Hobbies/Family-

Focused

9. News & Politics/Avid News

Readers/Avid Local News Readers

10.News & Politics/Avid News

Readers/Entertainment News

EnthusiastsScreen Views: 1,147,519Unique Users: 2,056

R E C R U I T M E N T M E T R I C S

Source: Jobvite, January 2020

3 7 %Website visitors

to applicants

6 7Avg # of apps

per open

2 9 %Application to

Interview

2 8 %Interview to

offer

7 7 %Offers accepted

3 6Days to hire

4 . 8 %Web visitors

who accept

offer

5 0 1

1

1 out of every 10 visitors on

TriStateHomePage.com are

actively seeking employment

and career services

REACH ACTIVE CAREER SEEKERS

IN THE TRISTATE AREA

L O C A L M E D I A S I T E S | Tr i S t a t e H o m e P a g e . c o m

Source: Google Analytics, July 2017

Your jobs promoted by trusted

news brand via Facebook

Let ABC-25/CW-7 Help You Find Your Next Employee. Reserve your Booth Today!!!

Need to hire, but current life events prevent you from face to face recruiting?

ABC25 & CW7 Local and Evansville Human Resources Association will be hosting a Virtual Career Fair that will connect you with local candidates through a virtual handshake.

Starting June 1st

➢As a sponsor of this event, your logo will be featured on our Tristate Virtual Job Fair page as well as, other digital promotions.

➢All promotional advertising leading up to and during event.

➢ Utilize On-Air, Online, Social, and Mobile Advertising customized for your needs to reach potential hires!➢ Logo inclusion on promotional promos to rotate monthly on ABC25 and CW7

➢ Logo inclusion on promotional Social Media Platforms

➢ Logo inclusion on digital ads – 50,000 Monthly Impressions across Tristatehomepage, News and Weather App

➢ 1x per month – Homepage Takeover Ad Sponsorship on Tristatehomepage

➢ Each Featured Employer Receives:

➢ Virtual Booth on our Tristate Career Virtual Job Board page on Tristatehomepage.

➢ Business Logo with a link to a landing ‘About Us’ page with information about your business and why they should work for your company, links up to 5 open positions that will click thru to your business website apply process.

➢ On-air promos to drive viewers to the virtual job career page and review your available positions.

➢ ABC25/CW7 will rotate and promote 5 different Employers every two weeks, with our ‘Featured Employers Recruitment Promo’

➢ 1x per month appearance on our Local Lifestyles Show (Video Conference/Skype –TFN)

➢ Each month ABC25 will dedicate an entire Local Lifestyles Show just for the EHRA Campaign

➢ During the show there can be Q&A session; Participating Members can discuss job recruitment needs, etc.

TOTAL MONTHLY INVESTMENT: $700

The Value Of A Partnership

➢ Utilize On-Air, Online, Social, and Mobile Advertising customized for your needs to reach potential hires!

➢ Logo inclusion on digital ads – 20,000 Monthly Impressions across Tristatehomepage

➢ Each Employer Receives:

➢ Virtual Booth on our Tristate Career Virtual Job Board page on Tristatehomepage.

➢ Business Logo with a link to a landing ‘About Us’ page with information about your business and why they should work for your company, links up to 5 open positions that will click thru to your business website apply process.

➢ On-air promos to drive viewers to the virtual job career page and review your available positions. – Logo will rotate bi-weekly with other Employers.

➢ 1x per month appearance on our Local Lifestyles Show (Video Conference/Skype –TFN)

➢ Each month ABC25 will dedicate an entire Local Lifestyles Show just for the EHRA Campaign

➢ During the show there can be Q&A session; Participating Members can discuss job recruitment needs, etc.

TOTAL MONTHLY INVESTMENT: $499

The Value Of A Partnership

▪ Custom Targeted Campaign designed to reach your desired applicants utilizing our HYFN Local Platform.

▪ Increase foot traffic into your business location

▪ Increase more conversions/Click Through Rates to websites.

Stay Top of Mind!

▪ We will utilize multiple techniques to put your message in front of prospective applicants

▪ Search Retargeting

▪ Site Retargeting

▪ Contextual Targeting

▪ Direct Site Placement

▪ 100,000 per month targeting impressions

TOTAL MONTHLY INVESTMENT: $850

▪ Look-a-like targeting

▪ Behavioral Targeting

▪ Geo Targeting