Paul McClatchie Director

Cpl Resources

Attracting The Best People In The Future Your Personal Brand as an Employer

(Quick) Intro

What We All Want!

• “New hires that hit the ground running”

• “Quick learners!”

• “People keen to learn and hungry for a challenge”

• “Someone in it for the long term”

• “Initiative – pick up a task and run with it!”

• “Committed, I hate clock watchers!”

Mistakes Business Owners Often Make*• Rushing through the process

• Taking a shortcut at each

stage

• Picking the best of a bad lot

• Using salary as a significant

factor in their decision.

Hallmarks of a Great Hire

Work Ethic and Focus Great attitude No gossiping or complainingSolutions not problems Self-development On time – demonstrates

focus Exceed all activity targets

Increased Productivity

100 100 100150 185

225

Low Complexity Jobs Medium Complexity Jobs High Complexity Jobs

AveragePerformer

TopPerformer

AveragePerformer

TopPerformer

AveragePerformer

TopPerformer

Journal of Applied Psychology

65% of people move jobs as they want to move away from

their boss….

Brand “Me”

Why personal Branding Matters

It’s why potential employees choose you (or not)

Check out your online profile

Employers will ‘Google’ you

Online Influence

First impressions last (unfortunately!)

What do people encounter when they join your team?

Learn what you need to be at your best

Your Top Talent Wants…

• Challenge• Opportunity • Lack of bureaucracy• Accountability• Other top talent• Mentors

Suggestions… • Write out on a blank piece of paper, if this person was to

do an amazing job in every way, what would the job spec look like

• Develop a ‘River of Talent’• Develop a strong interview framework based around

competencies • Is this person going to add revenue or save money?• Delegate and Excite • Build up a reputation for developing people

Points To Consider…1. When is the last time you got your team involved in hiring?

2. Does your selection process make it easy for people to want to join your organisation.

3. Do you know what your interview process says to your potential hires.

4. Are you a good place to work?

5. Hiring and holding talent starts with you.

QUESTIONSName: Paul McClatchieTitle: Director, Careers RegisterPhone: 01 500 5913Email: Paul.mcclatchie@cpl.ie Twitter: @careersregister Website: www.careers-register.com