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Recruiting Veterans Through Social Media December 12, 2012

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Recruiting Veterans with Social Media through HireClix Recruitment Advertising Agency - Neil Costa from HireClix and Lisa Rosser from The Value of a Veteran teamed up to give a webinar on how to strategically leverage LinkedIn and Facebook for Recruiting Veterans.

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  • Recruiting Veterans Through Social Media December 12, 2012
  • What to Expect Today Quick Intros Seminar Topics The Importance of Regarding, Recruiting & Retaining Veterans Turning Military Keywords into a Recruiting Advantage Develop Facebook & LinkedIn Advertising to Target Veterans Build a Facebook Fan Page Recruiting Veterans? Source Veterans with Your LinkedIn Account Game Plan to Jumpstart Your Recruiting Efforts Q&A Please Ask Away Dont hold until the end 2
  • About The Value of a Veteran Understanding your Core Value? Based in Herndon, Virginia HR Training & Consulting Woman-Owned, Veteran-Owned Offers training and consulting on HOW to develop military recruiting & retention programs Workshops, webinars, Q&A sessions, blogs, etc. Delivered on-site, virtually, or via computer-based training (CBT) Lisa Rosser, Military Recruiting Expert and Founder, The Value Of a Veteran 3
  • Why New Recruiting Tactics Are Needed Posting and Praying is not effective to get veterans to apply Military is a global organization hard to physically reach every location Government sourcing channels are siloed Service members are inexperienced in how to search for a job and dont necessarily understand the civilian jargon used in job descriptions (may not find or apply for jobs they are qualified to do) 4
  • About HireClix Understanding your Core Value? Based in Boston, MA Team in San Diego & Santa Clara Digital Recruitment Marketing Agency Expertise in Digital Marketing, Recruitment Marketing, Communications, Events & Branding Focused on Recruitment Advertising Diverse Digital Marketing Experience Turn-key Recruitment Marketing Experts Provide Great Value and Zealous Service 5
  • Social Recruiting on Facebook & LinkedIn Targeted Ads Pushed to Military Candidates Leverage Partial Resume Profile Data Focus on Key Words, Attributes & Affinities 6
  • Targeting of Military Roles Finding Military Engineers 7
  • Targeting of Military Roles Junior Military Officers 8
  • 850M+ Active Global UsersFacebook.com - July 2012 9
  • Relevant Ads During Facebook Experience 10
  • Target Facebook Ads to Passive Candidates 11
  • Targeting Candidates by Geography 12
  • Targeting Candidates by Profile Likes & Job Title 13
  • Targeting Users by Profile Information 14
  • Military Engineer Targeting on Facebook 15
  • Targeting Junior Military Officers 16
  • Be CreativeTalk to Your Target Audience 17
  • Leveraging LinkedIn Ads & Search for Veterans 18
  • LinkedIn DirectAds Target Passive Candidates 19
  • LinkedIn Recruitment AdvertisingLaser Targeting of Veterans Skills & Jobs 20
  • Targeting on LinkedIn Military Engineer Just Job Titles Just Groups Job Titles and Groups 21
  • LinkedIn Recruitment Advertising 22
  • LinkedIn Recruitment AdvertisingLaser Targeting of Veterans Skills & Jobs 23
  • Social Recruiting - LinkedIn LinkedIn Recruiting Tools are Developing Rapidly Excellent Quality but Relatively Expensive 24
  • Facebook Fan Page Strategy for Attracting Veterans Corporate Page vs. Dedicated Veteran Recruiting Page 25
  • Facebook for Your Employment Brand 26
  • Facebook for Your Employment Brand 27
  • BAE Corporate Fan Page 28
  • BAE Fan Page with Jobs Tab 29
  • Amazon Warriors FB Fan Page 30
  • Amazon Warriors FB Fan Page 31
  • Sourcing Veterans Through LinkedIn
  • Sourcing Veterans Through LinkedIn
  • Sourcing Veterans Through LinkedIn
  • Building a Game Plan for Recruiting Veterans Increase theTeams Level of Knowledge Define Your Targets & Prioritize Start Building Your Stories Veteran Employees Build Targeted Recruitment Ad Campaigns Measure & Optimize Your Campaigns & Efforts 35
  • Q&ASpeaker Contact Info Lisa Rosser Founder & Military Recruiting [email protected]/in/lisarosserwww.TheValueOfaVeteran.comwww.twitter.com/ValueOfaVeteranwww.linkedin.com/company/the-value-of-a-veteranwww.facebook.com/TheValueOfaVeteranNeil Costa Founder & [email protected]://www.linkedin.com/in/neilcostawww.hireclix.comwww.linkedin.com/company/hireclixwww.twitter.com/hireclixwww.facebook.com/hireclix 36