March 11-14, 2013 | The Fairfax at Embassy Row

RECRUITMENT: A WHOLE NEW

BALLGAME

~Recruitment Storyboards~

Jovita J. Lewis Alabama Cooperative

Extension System

• Active and on-going • Many methods, no “one” sure way • Relies on physical clues • Peer Educator’s Non-verbal

Communication • Peer Educator’s Verbal

Communication

Characteristics of EFNEP Recruitment

What is the issue?

• Increasingly challenging to actively recruit the target audience

• Number of referrals from local agencies is declining

• Changing demographic landscape

What is the Need?

• Innovative recruitment methods for adults and youth in the target audience

How Do We Recruit? • Word of Mouth • Brochures • Flyers • Agency Referrals • GED Program • Churches • Food Banks • Health Clinics

• Newspaper • Radio • Community Action • Thrift Stores • Boys and Girls

Clubs • YMCA • SNAP-ED

Another way to recruit . . .

Create and use a

Storyboard

A storyboard is a teaching strategy most used by educators, to help

students keep track of main ideas, illustrated important scenes in a

story and to increase reading comprehension.

What is a Storyboard?

Why use storyboards for EFNEP Recruiting?

Target Audience • Visually communicates the program • Able to see EFNEP in action • Participation of some encourages

the participation of others

Why use storyboards for EFNEP Recruiting?

Peer Educators and Supervisors • Helps to clarify basic idea of EFNEP • Helps to analyze the part of the

program that we want to showcase • Facilitates creative thinking

How do I create a storyboard?

Select: • Main point in a logical sequence • Template Design • Visuals or pictures • Text attributes • Color scheme

Recruitment Storyboard Venues

• Health Fairs • Parenting Fairs • School Faculty Meetings • Agency Advisory Board Meetings • Parent Meetings (PTO,

HeadStart)

EFNEP Recruitment Storyboard Creator Emily Hines, Marion County, Alabama

EFNEP Recruitment Storyboard Creator Mary Ann Henley, Greene County, Alabama

EFNEP Recruitment Storyboard Creator Delores Lewis, Tuscaloosa County, Alabama

EFNEP Recruitment Storyboard Creator Amanda Haynes, Calhoun County, Alabama

What is our task?

Using a template design, plan an EFNEP Recruitment Storyboard idea with a small

group that will peak and attract the interest of the target audience.

Thank you for your time and attention!