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Recruitment Advice for your business A guide to help you recruit the best candidate

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Recruitment Advice for your business

A guide to help you recruit the best candidate

Recruitment can be a hassle � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 4

Why the right people are crucial� � � � � � � � � � � � � � � � � � � � � � � � � � � � 6

5 steps to the best candidate

1� What candidate are you after? � � � � � � � � � � � � � � � � � � � � � � � � � � � 8

2� Will candidates want to work for you? � � � � � � � � � � � � � � � � � � � 10

3� How to create a great ad� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 12

4� How to reach the best candidates � � � � � � � � � � � � � � � � � � � � � � 14

5� Select the best candidate � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 16

DO YOU WASTE ENDLESS

HOURS SECURING THE RIGHT STAFF?

YOU ARE NOT ALONE...

CONTENTS

32 Contents

RECRUITMENT CAN BE A HASSLERecruiting and managing staff is the number two headache for a business, after cash flow.It has never been more important to get the right person in the right role because...1. Staffareareflectionofyourbusiness

2� Reading hundreds of resumes and interviewing not so perfect candidates is time consuming

3� Getting the wrong candidate can damage your brand and send customers running to the competition

4� If an employee does not perform there can be lost revenue and higher costs for you

5� In addition, you may need to performance manage them out which takes time

6� And then after all that, you need to start the recruitment process all over again

7� High turnover means more time training new recruits, when you could be doing other tasks� In many businesses, continuity of staff is important for customers too�

Try to plan ahead...Yourstaffingrequirementsmayrevolvearoundlongtermplanningoranurgentlastminuterequirement.Atdifferenttimesoftheyear,yourbusinesswillhavedifferentrecruitmentneedsorpriorities� Planning ahead can help, when possible�

What time of the year do you find you are often in need of staff?� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

Work 3 months out from this to begin planning your recruitment campaign�

PLANNINGMEANS YOU DON’T HAVE TO SETTLEFOR A SECOND-RATE EMPLOYEE

Build in time to:

• Advertise• Review candidates• Interview• Make an offer• Candidate to give notice

EMPLOYWELLDON’TEMPLOYFAST

54 Recruitment can be a hassle

THE RIGHT PEOPLE ARE CRUCIALHiring staff for your business should not just be a case of “putting bums on seats”�Yes,youhavefilledtherolebuthaveyoufilledittoitspotential?

The best candidate brings more to the business than a tick in a box and a little less workload for everyone else�

They are the face of the business.Whether they work in a customer service role or not, your staff represent your business� Ask yourself, if this person is at a barbecue and tells people who they work for, will you be proud?

They drive innovation and growth.Newpeoplebringfreshideas.Creativityrequireshumanthoughtsocompaniesthatwanttoinnovate need to invest in their people power� And who better to shake things up than a switched-on new hire with a fresh set of eyes?

They are reliable.As in sports teams or theatre troupes or families, good workplaces are made up of workers that everyone else can rely on� The best candidates will not only deliver what they promise but go above and beyond to help the business succeed�

They attract other top talent.A recent survey from CPA Australia shows 20�2 per cent of workers from Australia, Singapore, Hong Kong, Malaysia and New Zealand consider the prospect of working with and for good people the most likely factor to attract them to a job*�

They stick around.Thecostoffillingarolemightseemexpensivebutit’smoreexpensivetogetitwrongandhavetohire again in six months� Finding the best candidate from the start means wasting less time and money�

MAINTAINING A HIGH LEVEL OF STAFF

RETENTION SHOULD BE A CORNERSTONE FOR ANY SUCCESSFUL BUSINESS*�

*Source: SEEK. www.insightsresources.seek.com.au

*Source: CPA Australia’s 2016 Work Environment Survey, conducted 25 May to 1 July 2016.

76 The right people are crucial

WHAT CANDIDATE ARE YOU AFTER? Before placing a job ad, it’s important to know what you want that ad to achieve. Getting the role description is key.You don’t want every jobseeker bombarding your inbox� As with most things in life, the goal is qualitynotquantity.

Start by making some notes. Ask yourself…What do you need this worker to do and what skills will they need to do it?

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

Areanycertificationsorqualificationslegallyrequiredand/ordesirable?

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

Whatpersonalitytraitsmakeforagoodculturalfit?

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

Areyoueligibleforgovernmentincentivestohireaspecifictypeofjobseeker?Findout.

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

Would the role be more suited to a someone tech-savvy who thrives on a dynamic environment, or someone who prefers consistent processes?

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � DESPITE 46%

OF AUSTRALIANS PASSIVELY KEEPING AN

EYE ON THE MARKET, ONLY 37% INTEND TO

CHANGE JOBS NEXT YEAR�*Source: SEEK. www.insightsresources.seek.com.au

YOU SHOULD NOW BE IN A POSITION TO WRITE AN ACCURATE ROLE DESCRIPTION

98 What candidate are you after?

WILL CANDIDATES WANT TO WORK FOR YOU? Hiring is a two way street, not just a list of demands from an employer that a candidate has to meet.To attract the best candidates, a business must also have something to offer and it must be communicated clearly�

So what can you offer?Money is the obvious one so if you have the cash to splash, make the pay offer front and centre of the job ad�

For many businesses, however, big salaries are not an option so the spotlight should be on other benefitssuchasflexibleworkhours,theopportunityfortraininganddevelopment,prospectsforcareer progression or a close-knit social workplace culture�

Strongemployerbrandingattractsnotonlyactivejobseekersinterestedinspecificjobopeningsbut passive jobseekers that might be looking for a change and see the business as appealing�

Ask yourself…What makes your business a great place to work?

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

What can you offer that other employers in your sector cannot?

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

Ask your colleagues…Why did they decide to work for your business?

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

90%OF WORKERS PREFER TO WORK IN A GENDER DIVERSE TEAM**Source: Randstad Workmonitor and Mobility Index, Quarter 3, 20 July to 4 Aug, 2016�

59%OF CANDIDATES SAY THAT FLEXIBLE WORKING ARRANGEMENTS IS THE MOST APPEALING PERK OR BENEFIT OFFERED BY EMPLOYERS*Source: SEEK. www.insightsresources.seek.com.au

1110 Will candidates want to work for you?

HOW TO CREATE A GREAT ADIf written well, a job ad should:• Market your company

• Describetheskillset&experiencerequired&drawintherightcandidate

• Provide a simple path to apply or get more information

3 parts to a simple & effective job advertisement:1. Build a foundation

Thisiscriticalinformationthatwillinfluenceifajobseekerwillfirstlyreadyourad.Includejobtitle, job level (entry, management, etc), location, hours and salary�

2. GetSpecific

This gives the job seeker more detail about the role and business� It should help them decide iftheywouldbeagoodfit.Itincludesresponsibilities,duties,experienceandskills,requiredqualificationsandotherbenefits.

3. Nice to have’s

This provides details about the role and business that will attract the ideal candidate� It includes company culture, work environment and development opportunities�

After you have written the ad, it helps to show it to a few people who may not be overly familiar with the role and get their feedback�

Complete the checklist in the table opposite to ensure you have included all pieces of key information�

Remember, if your job ad does not include all the information a candidate needs when they are deciding to apply or not, the outcome can be:

• The wrong candidates apply

• The right candidates do NOT apply

JOB TITLE - Must reflect the role

SALARY & BENEFITS - Describe salary packages & include unique offerings

SKILLS & EXPERIENCE - describe key skills & experience required to do the job

ROLE SUMMARY - Sum up the primary purpose of the role & where it fits in to the company

LOCATION - Detail where the role is based & how accessible it is

COMPANY SUMMARY - Paint a picture of why people (or you) enjoy working in this company

ADVERTISE WHAT YOU CAN DO FOR THE CANDIDATEEG: free parking; development opportunities; fun team

environment;work/lifebalanceculture;generoussalary package�

USE THE HANDY AD TEMPLATE AT THE BACK OF THIS GUIDE TO DRAFT YOUR AD

10 SECOND CHECKLIST

1312 How to create a great ad

HOW TO REACH THE BEST CANDIDATESKnowing how to target the right candidate can be complex. Are they looking for a role on-line? Which newspapers should I advertise in?

The person you want may not be actively looking - so how do you reach them?

Passive job-seekers may well be reading a newspaper and see a role of interest to either themselvesorafamilymember/friend.Classifiedsads,wordofmouth&HRnetworksplayasignificantroleintheemploymentmarket.

Your priorities should be:

• A multi-channel campaign to target the largest audience

• Brand awareness for word of mouth & non active job seekers

• A simple 1 step process that delivers value for money

SEEK is Australia’s #1 employment site online*� By running a recruitment campaign on seek.com.auANDacrossnewspapersinyourcity/community,youincreaseyourchancesofreaching the right person�

Other questions to consider:

• Couldtherightcandidatebefurtherafieldeg.Istherebenefitinadvertisingbeyondmyimmediate local area?

• Will the role appeal to locals or people willing to travel� Can I attract talent from interstate?

Contact your local News Corp Australia Account Manager.Call us on 1300 55 JOBS (1300 555 627), or

visit newsjobs.com.au to book now.

36%OF WORKERS WOULD

CONSIDER TRAVELLING FURTHER FOR A JOB

THEY ARE REALLY PASSIONATE ABOUT�

*Source: SEEK� www�insightsresources�seek�com�au

*Source: SEEK� www�insightsresources�seek�com�au

WE OFFER A SIMPLE 1 STEP PROCESS THAT TALKS TO THE LARGEST POOL OF JOB SEEKERS ACROSS NEWSPAPERS & ONLINE.

7 MILLIONNEWS CORP AUSTRALIA’S

PRINT & DIGITAL MEDIA REACHES OVER

AUSTRALIANS EVERY DAY*� TARGET YOUR LOCAL MARKET THROUGH US�

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015

1514 How to reach the best candidates

SELECT THE BEST CANDIDATEOnce you have told the world you are hiring, the ball is in your court to choose the right candidate.Short-listing Resumes

• Decide how many candidates you are willing to interview� Then it’s just a case of elimination�

• When culling, focus on the most important criteria for the role – the deal breakers� For example, will the worker need to be able to code in Java or drive a forklift? Will they need to have a carpentry apprenticeship or law degree?

• Skimreadtomakequickdecisions.

Choosing who to interview

It’s time to read the short-listed resumes properly and determine which candidates might bring something extra to the table�

• Consider your business’ diversity policy and resist unconscious bias based on the applicant’s name,address,photoorschool,oranyotherquality.Diverseworkplacesarebeneficialforemployees and business owners�

• Still too many resumes? Get a second opinion from a colleague�

Interviews - ask the right questions

Considerwhatyouwanttofindout.Mostemployerswanttoassessthecandidate’sculturalfit,communication skills and presentation�

Consider:

1� Asking them what they know about your business� This is a simple way to test if a candidate is switched on and curious�

2 A time they have been innovative� A business needs innovation to grow so it’s worth knowing if they are a creative problem-solver�

3� A time they have had an issue at work and how they solved it� This is a good way to test emotional intelligence and the ability to resolve issues�

4. Wheretheyseethemselvesinfiveyears.Acandidatewithdrivewillseethemselvesprogressing�

5� Challenging an opinion they have expressed� If they can handle the confrontation and think on their feet, they will likely be adaptable in the workplace�

6. Getthemtoaskyouquestions.

7� Conduct reference checks�

BE OPEN-MINDED & PRIORITISE ROLE REQUIREMENTS�

SOMETIMES IT’S WORTH TAKING A RISK - GO WITH YOUR GUT�

REMEMBER...

YOU KNOW YOUR BUSINESS BEST

1716 Select the best candidate

NOTESJOB TEMPLATE� � � � � � � � � � � � � � � � � � � � � � � �

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Job title

COMPANY BRANDING

Salary + car allowance + awards + carpark + mobile phone + laptop+flexiblehours+Metroandsatelliteofficelocations Account Management (30%) New Business Development (70%)

About the role:Pa ipisi offictorem fugias sit etur, que od quam im idem. Latio ommosto eos repudam, et eosa cone imporitat vere, et es arum dolorero min re optatiisit porrumdolorero min re optatiisit porrumdolorero min re optatiisit porrumet que laborrupta quature rovidebit maximusant.

You will be responsible for:• Hiciatio inctinu lpariam, que maximo blab ipsam dolut latiati• Hiciatio inctinu lpariam, que maximo blab ipsam dolut latiati• Hiciatio inctinu lpariam, que maximo blab ipsam dolut latiati

To be successful in the role you will have:• Hiciatio inctinu lpariam, que maximo blab ipsam dolut latiati• Hiciatio inctinu lpariam, que maximo blab ipsam dolut latiati• Hiciatio inctinu lpariam, que maximo blab ipsam dolut latiati• Hiciatio inctinu lpariam, que maximo blab ipsam dolut latiati

What we offer you:Pidi doluptatum derit pro quate consequaecto qui voluptam quidebis de poreptat. Pidi doluptatum derit pro quate consequaecto qui voluptam quidebis de poreptat. Pidi doluptatum derit pro quate consequaecto qui voluptam quidebis de poreptat. Pidi doluptatum derit pro quate consequaecto qui voluptam quidebis de poreptat.

Company informationPidi doluptatum derit pro quate consequaecto qui voluptam quidebis de poreptat. Pidi doluptatum derit pro quate consequaecto qui voluptam quidebis de poreptat. Pidi doluptatum derit pro quate consequaecto qui voluptam quidebis de poreptat.

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