recruitment & employment confederation auto-enrolment - the communication challenge tom hadley,...
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Recruitment & EmploymentConfederation
Auto-enrolment - The communication challenge
Tom Hadley, Director of Policy & Professional ServicesOctober 24th 2012
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1. Some background
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Background - who we are
The professional body for the UK recruitment industry
The REC and predecessor companies have represented the industry for 80 years
21 Sector Groups – Customised support and comms
We have over 3,500 Corporate Members and over 5,000 members of the Institute of Recruitment Professionals (IRP)
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Background - what we do
Research Report on Jobs Jobs Outlook 7 Secrets of Successful Recruiters Salary & Benefits & Recruitment Market Trends
Integrated Campaigns Implementing AWRSerious about Standards
Thought leadershipEmployer Brand Talent Aquisition in Turbulent Times
Lobbying Skills and youth Employment Vetting and BarringRed tape challenge Pensions reform
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The changing world of work
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Labour market change
Change in the make-up of the labour market (January 2007=100)
80
85
90
95
100
105
110
2007
2008
2009
2010
Full-time
Part-time
Self-employed
Temporary
ONS
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2. The communication challenge
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1. Large and diverse membership
2. Time poor – Focus of members on the here and now
3. Communication overload
4. “AWR fatigue”
5. Do temps count?
6. It’s a long way off!
7. Getting to grips with the technical issues
What are the challenges?
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2. Our approach
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1. Build on methodology of previous campaigns (public sector resourcing /
AWR)
2. Using different channels
3. Sectoral approach
4. SRM (Sheer Repetition of Message!)
5. Being clear on priorities and timing
6. Joint-events and comms with other organisations
7. Honing in on the specific issues for our sector
Our approach
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Auto-enrolment: Key issues for our sector
• Staging process distorts competition
• Automatic enrolment is difficult to manage for atypical workers
• High levels of churn in the temporary worker sector
• Administrative burden for agencies
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Building on previous methodology
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Building on previous methodology
Regional WorkshopsWebinarsModel ContractsFactsheetsClient GuidanceSector Specific implementationFrequently Asked Questions
Additional resources availableIn-Company training, Client Seminars and AWR Consultancy. See website for description and prices:www.rec.uk.com/awr
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Pensions – Developing a toolkit
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1. Briefings and FAQs
2. Workshops
3. Webinars / video
4. Phasing schedules
5. Regular updates (including TPR tools and briefings)
6. Practical scenarios
7. Payroll working group
Pathways to Pensions – What’s in it?
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4. Conclusions
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How can we monitor progress?
• Click through rates
• Legal helpline queries
• Feedback from events
• Member surveys
• TPR feedback
Are we getting through?
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Sub heading
Recruitment & Employment Confederation
Thank You
© REC Copyright 2012 Next