recruitment information marketing manager (fixed term) · their twenty-first century staging of...

Further details about the Exeter Northcott Theatre and its current season can be found on our website www.exeternorthcott.co.uk

Recruitment Information

Marketing Manager (Fixed Term) September 2018

Welcome

About Exeter Northcott Theatre

Job Description & Person Specification

How to find Exeter Northcott Theatre

http://www.exeternorthcott.co.uk/


Welcome

Thank you for your interest in this post and Exeter Northcott Theatre.

Exeter Northcott Theatre is Exeter’s flagship professional theatre. We are passionate about live

performance and delight in presenting a varied programme of the highest quality drama, opera,

music, dance, comedy and family theatre.

The timetable for recruitment is as follows:

Application Deadline: 12 noon on Thu 27 September 2018

Interviews commence: Monday 1 October 2018

To be considered for this post, please complete our application form which can be downloaded

from our website. It would be helpful if you could also complete the equal opportunities

monitoring form. Applications will be accepted by post or e-mail. Please address your application

to Recruitment, Exeter Northcott Theatre, Stocker Road, Exeter EX4 4QB or e-mail it to:

[email protected]

We look forward to receiving your application.

Catherine Goodridge Director of HR & Finance


mailto:[email protected]


About Exeter Northcott Theatre

Outstanding theatre in the heart of Devon

Located at the heart of the University of Exeter’s

Streatham Campus, Exeter Northcott Theatre welcomes

more than 84,000 visitors a year.

Currently celebrating our 50th Anniversary Year, the 460

seat auditorium works exceptionally well for all types of

theatre, music, opera and dance, and our audiences are

notably engaged and enthusiastic.

Artistic and Executive Director Daniel Buckroyd took

over in August 2018 to consolidate and develop the

Northcott’s return as a producing house in 2015.

Recent productions and co-productions include: Dick

Whittington, People, Places & Things (Headlong, NT,

Home & Exeter Northcott); The Railway Children

(Exeter Northcott and Nick Brooke Ltd co-production

(National Tour);

The Comedy of Errors (outdoor Shakespeare South

West Tour Summer 2017); Dracula: The Bloody

Truth (Le Navet Bete in association with Exeter

Northcott); J.M. Barrie’s Peter Pan; French Without

Tears (Exeter Northcott, English Touring Theatre and

Orange Tree Theatre co-production); This Is My

Body (Exeter Northcott and Ten Ten Productions –

Anti Slavery Day Media Award Winner 2015); Harold

Pinter’s Betrayal; A Christmas Carol (Exeter

Northcott and Creative Cow co-production).



Exeter Northcott Theatre has also developed a radical

interdisciplinary commissioning programme – IMPACT.

In March 2017 we successfully piloted Beyond My

Control, an interactive performance about epilepsy,

presented in partnership with the University of Exeter,

and in spring 2018 the show embarked on a national

tour.

“Fascinating and effective production about epilepsy

modelling – quite emotional too!”

Audience Response 2017

In addition to our strong drama offer we present a

varied dance programme, which includes regular

visits from Richard Alston Dance Company, Jasmin

Vardimon, Matthew Bourne’s New Adventures,

Mark Bruce Company and BalletBoyz.

We have a long-standing relationship with English

Touring Opera who visit twice a year and are the

lead ticketing agent for Bournemouth Symphony

Orchestra who perform in the University of Exeter’s

Great Hall, adjacent to the theatre.

Our Education & Reach Out department is busier than

ever. In 2017 we successfully launched Easter and

Summer Schools, which offered 40 young people the

opportunity to work intensively, creatively and

collaboratively to create a piece of theatre from

scratch in a week. 2017 also saw the re-launch of the

Northcott Young Company. Eighteen young people

took to the stage in September to present RIME –

their twenty-first century staging of Samuel Taylor-

Coleridge’s Rime of the Ancient Mariner.

This autumn, the theatre is the lead producer for a major new revival of Schiller’s Don Carlos, directed by Gadi

Roll and starring Tom Burke as the Marquis of Posa, and in spring 2019 will be co-producing The Life I Lead - a

new comedy starring Miles Jupp.



Job Description

Job Title Marketing Manager (Fixed Term)

Department Marketing

Reporting to - Marketing Director

Responsible for - n/a -

About the Northcott

The Northcott Theatre has been attracting audiences in Exeter and the South West to the very best UK

and international performing arts for over fifty years, with a current programme featuring a mix of

home grown theatre productions and top quality touring drama, music, dance, comedy etc.

Last year 84,000 people attended a Northcott performance in Exeter and a further 79,527 people saw

one of our productions on tour. The Northcott also delivers a lively creative learning and community

engagement programme and supports the development of emerging regional theatre makers.

A massive 92% of the Northcott’s income comes from ticket sales, revenue from bar and restaurant,

fundraising and sponsorship. We’re also supported financially by the University of Exeter, Arts Council

England, Exeter City Council and the Esmée Fairbairn Foundation.

The Context for this Appointment

After a period of rapid growth in audience numbers over the last couple of years, we are taking a

moment this autumn to review how we resource our Marketing & Sales operations going forward so

that we can build on this success. With the departure of our current Marketing Manager to take up an

exciting new role in another arts organisation, we are therefore looking for an experienced arts

marketing professional to join us for a fixed term of six months to provide essential Marketing

Campaign planning and delivery while we undertake this review process and prepare to recruit a

permanent replacement.



The Purpose of this Post

The Marketing Manager is a key member of Exeter Northcott Theatre’s management team, working

closely with the Marketing Director and in collaboration with visiting companies to plan, deliver,

monitor and evaluate marketing campaigns for the theatre’s diverse programme of home grown and

visiting events, ensuring that ticket sales targets are met.

Key Duties & Responsibilities

1. Marketing

1.1. Leading on the planning of marketing campaigns for home-grown shows

1.2. Liaising with visiting companies to agree marketing campaigns for visiting shows

1.3. Maintaining effective working relationships with media-buying partners

1.4. Overseeing the day-to-day delivery of all show-specific marketing campaigns

1.5. Monitoring progress against sales targets

1.6. Monitoring expenditure against campaign budgets

1.7. Providing regular sales & financial reports

1.8. Delegating/overseeing specific marketing tasks to Marketing/Sales Officers

2. Management

2.1. Playing an active role within the theatre’s Management Team

2.2. Representing the theatre at external meetings as required

2.3. Deputising for the Marketing Director as required

2.4. Maintaining a working knowledge of relevant GDPR legislation

2.5. Ensuring compliance with all legal requirements

3. General

3.1. Maintaining a working knowledge of the theatre’s programme

3.2. Attending staff meetings/training as required

3.3. Adhering to Exeter Northcott Theatre policies & procedures

3.4. Maintaining confidentiality at all times

Any other duties which may be reasonably requested by Marketing Director.



Person Specification

Please demonstrate how you meet these Essential & Desirable criteria when applying for this role:

Essential

Experience within an arts marketing role

Proven ability to plan, deliver, monitor & evaluate marketing campaigns

Experience of managing budgets

Experience of using audience data and analytics to inform campaign planning

Experience of using e-marketing solutions

Strong design skills

Strong copywriting/proof-reading skills

Excellent IT skills, including Microsoft Office

Excellent organisational & administrative skills

Proven ability to prioritise a complex workload

Proven ability to work as part of a team

Desirable

Experience within a theatre marketing role

Experience of using Spektrix

Experience of using Photoshop

Experience of buying social media advertising

Enthusiasm for the performing arts



Terms & Conditions

Salary:

Salary £27,500 pro rata payable monthly in arrears. This could be an employed role or a freelance position.

Duration of contract: 6 month fixed term contract

Hours of work: 39 hours per week on no more than six days Monday - Sunday.

You will generally be expected to undertake evening and weekend work as appropriate to your responsibilities. No overtime is payable, time off will be given in lieu of extra hours worked and of hours worked on Bank Holidays.

Notice period: One month probationary period, with a notice period of two weeks on either side.

Annual Leave: 20 days pro rata plus Bank and other Public Holidays.

Allowances: Travel/mileage expenses whilst on Exeter Northcott business

Staff receive an allocation of complimentary tickets each season.



How to find the Exeter Northcott Theatre

Situated on the University of Exeter’s Streatham Campus on Stocker Road, the Exeter Northcott Theatre has good public transport links and plenty of evening and weekend parking a short distance from the theatre. Parking spaces are limited during the day in term-time. If you are driving please check the information below. Getting here by bus The D bus runs from Exeter City Centre direct to the campus. For

more contact 01392 427711 or visit www.stagecoachbus.com.

Getting here by car Detailed driving directions can be found on our website Parking is very difficult on weekdays during term-time so if you are coming to the theatre by car for an interview please let us know. The nearest car parks to the theatre are Car Parks C & D, located only a few minutes walk away. Please note that before 6pm Visitors to the Campus can only use Car Park C which is located next to the INTO Academic Centre at the top of Stocker Road. Entrance to the car park is on North Park Road, opposite the bus stop. This is a Pay & Display Car Park.

Larger versions of these maps can be found on our website

Getting here by train From Exeter St Davids Station, take the 1km walk up the hill to the University Campus. Alternatively, taxis are available from both Exeter St David’s and Exeter Central railway stations. For more information on train services contact 08457 48 49 50 or visit www.nationalrail.co.uk

Getting here on foot or by bike We’d like to encourage those who are able to walk or cycle to the Theatre to do so whenever they can. There are several cycle paths and lanes in and around the Theatre and University Campus, to ensure the safety of cyclists. Please do contact the Box Office on 01392 726363 if you have any queries about planning your visit.


http://www.stagecoachbus.com/

http://www.nationalrail.co.uk/

recruitment information marketing manager (fixed term) · their twenty-first century staging of...

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