recruitment insights presentation
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Recruiting Solutions 1Recruiting Solutionsv
Recruitment Insights
Recruiting Solutions
There Are Fundamental Differences BetweenActive and Passive Candidates
Active Candidates- Will apply to ATS- Listen to opportunities- Respond quickly- Seek information
Passive Candidates- Do not have a current resume- May listen to opportunities- Do not respond to “apply now”- Higher bar to respond
Recruiting Solutions
Let’s Surface Your Biggest Recruiting Challenges
Understandyour target audience
MeasureResults
Positionyour company as an “employer of choice”
Engagetop talent
Best Practices for Hiring Passive Candidates
Recruiting Solutions
Let’s Surface Your Biggest Recruiting Challenges
Understandyour target audience
MeasureResults
Positionyour company as an “employer of choice”
Engagetop talent
Best Practices for Hiring Passive Candidates
How is your company perceived as an employer by your target audience?
What metrics do you useto measure success?
How do you position your company as an employer
of choice?
What tools do you use today to find and engage
professional talent?
Understand Position
Measure Engage
Recruiting Solutions
Let’s Surface Your Biggest Recruiting Challenges
Understandyour target audience
MeasureResults
Positionyour company as an “employer of choice”
Engagetop talent
Best Practices for Hiring Passive Candidates
Recruitment Insights
Career Pages Work With Us Ads Recruitment Ads
Recruiter Jobs Network
Jobs For You
Talent Direct Usage reports & metrics Campaign analysis
Recruiting Solutions
Survey target talent Benchmark versus competitors Learn what candidates care most about
LinkedIn Recruitment InsightsDiscover what candidates think about you and your competitors
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Recruiting Solutions
Benchmark SurveyDiscover what candidates care most about and how likely they are to consider working for you
Shape your message based on what candidates care most about
Benchmark how desirable your jobs are vs. the competition
Recruiting Solutions
Success Story: Recruitment InsightsObjectives: Identify what management consultants value most in
making career choices Fine-tune employment value proposition to improve
passive candidate recruiting efforts
Results: Changed focus of recruitment message Highlighted different benefits with Talent Direct Incorporating findings into new career site design
“We thought we knew exactly what our candidates cared about…but the survey was an a-ha moment. Now, we’ve changed our messaging and more candidates are coming in.”
–Michelle Sirott, Point B Management Consultant
Most Important Least Important
Importance of Limited / No Travel
Q: What are the 5 most and least important factors when considering a job opportunity?
17%
54%
Our initial belief:Consultants like the work but are tired of the travel
The survey showed:The majority of consultants don’t mind the travel
Recruiting Solutions
Campaign Impact SurveyMeasure your impact on candidate preferences and likelihood to consider your jobs
Measure the change in the competitive landscape after a recruitment
advertising campaign
Recruiting Solutions
10 10
15
0
25
Pre Control Post
Objectives: Understand software developer opinions of
Dell as an employer Measure change in opinions after the
LinkedIn campaign
Results: Awareness of hiring increased +100% Willingness to consider jobs increased +50%
“The end goal wasn’t to hire people but to change minds regarding Dell as an employer of choice with software developers; but we received much more”
–Dell Senior Talent Acquisition Manager
ILLUSTRATIVE
10 10
20
0
25
Pre Control Post
Aware Dell’s hiring software engineers
+100%
Likelihood to consider a job at Dell
+50%
Success Story: Recruitment Insights
Recruiting Solutions
Recruitment Insights - Offerings
Features Benchmark Survey Campaign Impact Survey
Survey Objectives • Benchmark candidate perceptions
• Identify job attributes candidates care most about
• Measure impact of recruitment media on candidate perceptions
Survey Timing Standalone Survey or
Before an Employer Branding Campaign
After an Employer Branding Campaign*
Number of Completed Surveys
150 responses 250 responses – exposed to ads
Delivery Time 4 weeks 4 weeks
Custom Questions Up to 5 Up to 5
*Must be packaged with a benchmark survey.