recruitment pack -...
TRANSCRIPT
Recruitment PackCommunications & Marketing Manager
Our vision is to have a positive impact on the lives of all our members.Our mission is to make student life better
Registered Charity (1137401)Dear Candidate,
Thank you for your interest in joining our team.
Page 2 of 20
University of Huddersfield Students’ UnionQueensgateHuddersfield
HD1 3DHTel: 01484 473 555Fax: 01484 432 333
The following pages contain a summary of the principal terms and conditions, key dates in the recruitment process and a contents sheet. On receipt of the pack, please check to make sure you have downloaded everything you need to complete your application. The application pack is designed to be completed and returned electronically.
I would draw your attention to the person specification which outlines the skills and experience we expect the candidates to possess.
It is our usual practice to take up references of the shortlisted candidates in advance of the interview; please indicate on the application your permission for us to do this and ensure that you provide a relevant email address.
Should you wish to have an informal chat about this opportunity please contact the following team member:
Dr Tom FlynnMembership Engagement [email protected] 473451
Please note that we are unable to consider CVs. Applicants will only be considered on receipt of a completed application form.
Yours faithfully,
Matt MillsChief Executive
Page 3 of 20
1. SummarySummary Terms and Conditions
Salary detailed in Job Description Hours of work detailed in Job Description 25 days pro rata leave per annum, plus bank holidays, discretionary closures at
Christmas and Easter Pension Scheme with 6% employer and 6% employee contributions Based at University of Huddersfield Queensgate Campus
This Job Pack Contains: Job Application Pack Summary Information for Applicants The Application Process Job Description Person Specification
To complete your application you will also need to visit www.huddersfield.su/jobs to download:
Official Application Form (including Equal Opportunities Monitoring Form)
Electronic Application ProcessTo reduce costs, avoid unnecessary printing and maximise the reach of our recruitment, we manage the initial stages of the application process electronically. This means all the
Page 4 of 20
resources which you need to complete your application will be posted online. The Students’ Union provides application and equal opportunities monitoring forms as word documents for candidates to complete electronically and return by email.
Key Dates & Return Address
Application Deadline Interview Date
Communications & Marketing Manager Noon 7th August 2013 15th August 2013
Return Address: [email protected]
Page 5 of 20
2. General InformationHuddersfield Students’ Union is a dynamic, fast paced, student-led organisation; representing all students at the University of Huddersfield. The Students’ Union runs a variety of services for students including a licensed bar, retail shop, cafe and an advice service alongside various opportunities for involvement within the Union and University life, including sports teams, societies and volunteering.
We have recently secured a new home within a flagship University development, and are undergoing exciting changes to the services we provide our members. This includes significant investment in our membership engagement activities, which the three posts are specifically designed to enhance.
You’ll be joining a new team, with new managers looking to really take Huddersfield Students’ Union to the next level. We’re looking for people with ambition, drive and determination to get things done. But more than anything, we’re looking for people with energy, and the desire the go that extra mile to help us improve the lives of Huddersfield students.
You can find out more on our website at www.huddersfield.su
2.1 Our Vision, Mission & Values
Our Vision To have a positive impact on the lives of all our students
Our Mission Working together to make student life better
Our Values Democratic & Accountable Student Leadership Inclusive and Accessible
Page 6 of 20
Ethical and Sustainable Innovation, Quality and Continuous Improvement Partnership
Our current Strategy Map and Impact Report provide a further insight in to our plans and results of our work.
2.2 Our MembersAll students at the University of Huddersfield are members of the Students’ Union, unless they choose to opt out. Some key facts about our member are
57% female 68% mature (>21) 68% full-time (FT/S) 97% UK/EU 3% overseas students 83% undergraduate 18% sandwich
2.3 Our Leadership
Democracy is at the heart of what we do. Five full-time Student Executive Officers are elected annually as Trustees of the Union. Alongside the Executive Officers there are also five external lay Trustees. This group of people have ultimate responsibility for the Students’ Union and its activities, the overall policies and make decisions about major issues facing the organisation.
The Board of Trustees are supported by a team of professional managers who implement policies and undertake the ongoing, day-to-day management of the Students’ Union. There is a core team of around 30 people and we employ over 100 part-time team members (primarily students) who work throughout the organisation
Page 7 of 20
2.4 Our Democratic Structure
Our democratic governance structure is fully described in the Students’ Union Constitution, and ensures that the organisation is accountable to its student members via the elected Executive. Members are able to guide policy and hold elected members to account through referenda, general meetings, Union Council and the Trustee Board.
2.5 Our Staffing Structure
All our staff are organised into the following two departments, each headed by a Senior Manager who reports to the Students’ Union Chief Executive.
Page 8 of 20
Trustee
Board
Executive Committee
Student Council
Student Forums/Groups
Referenda & General Meetings
2.6 Communications & Marketing
The department’s mission is to create, innovate and communicate effectively to engage our members, increasing involvement and generating surplus to invest in the services we provide students.
Key Objectives for 2013 / 2014Over the coming academic year, the department’s key objectives include:
Develop and deliver an integrated annual communications grid, ensuring all areas of the students’ union are supported through strategic communications.
Consolidate the SU’s Digital presence via NUS Digital and increase interaction across all digital platforms.
Develop a comprehensive Student Voice and Members’ Feedback System to enable systematic measurement of member satisfaction.
Develop an online booking system for media sales and focus on improving tactics to increase media sales and sponsorship.
Continue to develop our use of CRM to benefit members and organisation.
Page 9 of 20
Chief Executive
Membership Engagement
Student Representation
Student Activities
Student Community & Volunteering
Student Advice Centre
Communications & Marketing
Finance & Administration
Support and promote our democratic ethos by increasing members’ awareness of our Executive Officer’s profiles (both full and part-time) and report effectively on their impact.
2.7 Our Commitment to Quality
The Union is committed to continuous improvement and quality programmes. Current accreditations include
Green Impact Gold Award Students’ Union Evaluation Initiative Bronze Award Best Bar None Award Investors in People
The Union is currently awaiting its result of the latest Students’ Union Evaluation Initiative audit, and is submitting for the Advice Quality Mark this month.
2.8 Our Finances
The Students’ Union has two principal sources of income; a block grant from the University and surpluses from trading operations. The Students’ Union is a registered charity and a 'Not for Profit’ Organisation. As a social enterprise, there are no shareholders, only members; any profit made from our commercial operations goes towards providing services for our students.
2.9 Our Year Ahead
The 2013/14 academic year will see a number of big changes for the Students’ Union:
1. We’re moving to a brand new building – part of a flagship development by the University to bring the Students’ Union closer to students.
Page 10 of 20
2. We’re re launching our new strategic plan – to coincide with our move, taking into account the new fees regime and new University strategy.
3. We’re developing our membership engagement – we already know we can do more for our members, and we’re committed to improving the service we provide them.
Page 11 of 20
3. The Application ProcessThe information provided by applicants is the only information that will be used in deciding whether or not a candidate will be shortlisted for interview. Your application form is therefore very important and the following advice is designed to help you complete it as effectively as possible. This is part of our commitment to ensuring equal opportunities for job applicants.
Please do not substitute your CV for a completed application form, as this will not be considered
3.1 Planning your Application
Before filling in the application form read the information carefully. Each role has a general job description which lists the main duties of the post and a person specification describing the skills, experience, qualifications and personal attributes we are looking for along with department specific criteria. Please look at this carefully so that you know what working for the Students’ Union involves and the range of expertise required.
3.2 Using the Person Specification
The person specification is the list of criteria or requirements regarded as essential and desirable for the post. To be considered for an interview you have to fulfill each of the essential points of the person specification which are marked 'Application Form', demonstrating your abilities by telling us about your experiences. You need not address those not marked 'Application Form' because these will be assessed at interview or by references.
Before you fill in the application form look at the person specification and decide how to relate your skills, knowledge and experience to each point marked 'Application Form'. Try not to repeat yourself by using just one area of your experience to cover more than one requirement. Draw upon your past and present jobs or interests; you may discover you
Page 12 of 20
have a broader range of skills than you imagined. Remember that voluntary work or work at home can be as valuable as paid employment.
Ensure that in the application form you address each point marked 'Application Form’ in the person specification as fully as you can. If this is not done, it is highly unlikely that you will be called for interview. The strongest applications will detail with examples how candidates meet the all criteria, including drawing on previous experiences and transferable skills, whatever it is, the most important thing is to tell us - we are unable to guess or make assumptions.
3.3 Completing the Application Form
Decisions about who will be selected for interview will be based on the information you give in your application form. Therefore application forms should be filled in as completely and as clearly as possible so that we can consider all candidates on the same basis.
It is important that your application relates to the job you are applying for. Do not copy the same one for a series of different jobs.
Make sure you complete the form clearly typing it or in your own handwriting using black ink (black ink shows up best when photocopied). The Students’ Union prefers to receive forms by email, however we recognize that on occasion access to IT may be difficult, consequently, the Students’ Union will consider hand written applications on our standard application form - simply print and complete in black ink and capital letters.
The job information will state by which date you are to return your completed application. Remember to keep a copy for reference. Applications received after the closing date will not be considered.
Please also complete the enclosed Equal Opportunities Monitoring Form and return it with the application form.
3.4 Shortlisting
Page 13 of 20
After the closing date, the application forms are read very carefully by the Selection Panel to see how each person’s skills and experience relate to the skills and experience in the person specification. Applicants who meet these requirements are shortlisted for interview. Only information contained in the application will be considered in making the decision to shortlist.
3.5 Interviews
The Selection Panel will be made up of up to four people (including elected Student Officers) who ask similar questions of each candidate covering the person specification criteria. The questions are intended to allow you to expand on your application and to show the panel how far you meet the requirements of the post.
Shortlisted candidates may be asked to complete a task either at or before the interview (this will be outlined in your invitation to interview).
You will have the opportunity to ask questions about the job, conditions of service etc.
Panel members keep a record of their assessment of each candidate so that the reasons for their decisions are clear, consistent and justifiable. You should therefore expect the Panel to be taking notes.
If you are not able to attend the interview we cannot guarantee that an alternative date will be offered. The Panel will consider requests for alternative dates as they arise.
We work hard to ensure that every stage of our recruitment process is fair and properly thought out. We want to ensure that everyone is treated fairly
3.6 Data Protection Act 1988
As part of our recruitment and personnel procedures we may collect and store sensitive personal data about you. We are required by law to obtain your consent to such data being recorded. Sensitive Personal Data is defined by the Act as information relating to any of the following: racial or ethnic origin, political opinions, religious beliefs, trade union
Page 14 of 20
membership, health, sexuality or sex life, offences and/or convictions. In relation to recruitment procedures, it is our policy to store data for 12 months after the date, on which it is submitted, for internal auditing purposes. Any information of this nature will be treated confidentially. In relation to individuals appointed to posts, it is our policy to store data about post-holders for the length of their employment by the Students’ Union and for 7 years afterwards (for purposes of providing references). Any information of this nature will be treated confidentially. In signing the declaration at the end of the Application Form you will be giving your consent to sensitive personal information being recorded and stored.
4. Job Description & Person SpecificationJob Description: Communications & Marketing Manager
Post Title: Communications & Marketing ManagerDepartment: Communications & MarketingResponsible to:Responsible for:
Membership Engagement ManagerDigital Engagement Coordinator, CRM & Research Coordinator, Student Designers, Student Staff as required
Place of Work: Queensgate Campus with occasional travelGrade & Salary Grade 7 (£25,500 - £27,500)Hours of Work 37.5 hours
Purpose of the post To manage the team responsible for all communications and marketing activity of the
Students’ Union. To support and develop increased levels of membership engagement, with overall
responsibility for the delivery of an annual integrated communications plan. To support and develop the income generating activities of the Students’ Union, with
specific responsibility for media sales and other marketing activities.
Core responsibilities
Standards of Performance
Service Planning, Development &
Play an active role as a manager within the SU, taking responsibility for supporting other departments with their communication needs.
Page 15 of 20
Management Development, delivery and monitoring of departmental operating plans, project plans and budgets.
Lead innovation and change in response to member needs. Monitor and control performance against budgets and KPIs.
Staffing, Development and Training
Ensure the effective recruitment, selection, induction/training and line management of all department and project staff.
Lead and inspire staff to deliver great customer service & quality. Effective liaison and communication with the wider SU Team.
Finance & Administration
Accurate and efficient administration and financial management in line with current policies and procedures.
Maintain efficient information recording and retrieval systems, providing reports as required.
Elected Officer Support
Support Union Councillors and the Executive Team in their work representing students.
Provide mentoring and one-to-one support for the Vice President Democracy & Communications, helping them develop and deliver their annual work plan.
Communications and Membership Engagement
Develop and deliver an annual communication plan that serves the needs of the entire organisation.
Develop and deliver a research activity plan that tracks student opinion and measures organisational effectiveness.
Provide bespoke advice, guidance and leadership to other SU teams on their own communication activities.
Revenue generation
Develop and deliver an income generation plan through media, sponsorship and other marketing sales opportunities.
Support the social enterprise ventures of the SU.Other Duties and General Responsibilities
Work in a manner, which reflects the values of the organisation as shown in the Union’s Constitution, policies and Strategic Plan.
Act in accordance with the personnel policies and procedures as approved by the Staff Committee of the Union including Health and Safety Procedures and Staff Protocol Agreement.
Act always in accordance with the financial regulations of the Union as outlined in the Constitution and detailed in the Financial
Page 16 of 20
Procedures Manual. Carry out duties with due regard to the UHSU Equal Opportunities
Policy at all times. Undertake such other duties as may reasonably be expected given
the incumbent’s qualifications, experience and grade. Contribute to the positive image of the Union with students,
University & community. Attend and provide reports to appropriate meetings as and when
required by the Union. Carry out the above duties at other sites of the University as
necessary.
Page 17 of 20
Person Specification: Communications & Marketing Manager
(E) Essentialor(D) Desirable Requirements
Measured by:A) Application formP) Presentation I) InterviewD) Documentation
Qualifications, Training and Experience1 Educated to Degree Level (preferably with a
marketing qualification) and/or holding relevant training/experience.
E A/D
2 At least two years’ experience of working in a marketing/communications role, preferably with some knowledge of media sales.
E A/D
3 Experience of training, managing and supporting staff in an office environment.
E A/I
4 Experience of working across different organisations and engaging stakeholders at different levels.
E A/I
Page 18 of 20
5 Experience of being part of a team working to produce clear results against set targets.
E A/I
6 Experience of working under pressure to meet deadlines.
E A/I
Skills, Knowledge and Abilities7 Understanding of students’ unions, with an
emphasis on how the different elements of the organisation are related.
E A/I
8 Understanding of the role of democracy, campaigning and elected Officers in a membership-led organisation.
E A/I
9 Understanding of the role of social enterprise ventures in a membership-led organisation.
E A/I
10
Ability to establish strong working relationships with a wide range of individuals both internal and external to the organisation.
E A/I
11
Ability to identify income generation opportunities and develop commercial partnerships.
E A/I
12
Ability to write reports in a clear and concise manner, identifying key objectives for change.
E A/I
13
High levels of computer literacy (standard office software including spreadsheets).
E A/I
14
Ability to take a constructive and co-operative approach to solving problems.
E A/I
Personal Attributes and Attitudes15
Positive about working in member-led organisation and supporting elected representatives.
E I
16
Enthusiastic, outgoing and ability to use initiative. E I
17
Confident and engaging communicator E I
1 A commitment to the principles and practices of E A/I
Page 19 of 20
8 equality and diversity.19
Concern for and commitment to quality. E I
20
Attention to detail. E A/I
Page 20 of 20