recruitment social media options
TRANSCRIPT
Social Media for Recruiters
Is there a business case for sharing?
Old Model
WEBSITE
Website-centric Model
WEBSITE
Affiliateprogrammes
PPC/PPAAdvertising
DisplayAdvertising
BLOG
DirectorySubmissions
PartnerLinks
ArticleSubmission
PRDistribution
ImageSubmission
VideoSubmission
BlogDirectories
SOCIALNETWORKS
Web Presence Model
Website(s)
Blog
Social NetworkPages
Video HostingSites
Image HostingSites
HIGH INVOLVEMENT
PRDistribution
BlogDirectories
ArticleSubmission
PartnerLinks
DirectorySubmissions
LOW INVOLVEMENT
It’s not new!
• Atlantic Telegraph 1856
Oscar Wilde was asked what he thought of this amazing media innovation. “it depends whether they have something
interesting to talk about”
• Michelin 1900
1. Food (tyres get you there)
2. Useful
3. Participation
4. Free
5. Show (advocate)
6. Bibendum had his own newspaper column
Social Media - What is it?
• Social Networking– Communications between people with similar
interests• Social media
– The online tools which allow this to happen• What are we trying to do?
• Link and Traffic ‘Juice’
• Create a web presence
• Develop brand positioning – especially extension
• Encourage and manage the discussion and communications about our brand and products online
• Create Advocates
• Minimise relative competitor ‘noise’
• (Monitor)
Issue No. 1
Social Media is not homogenous, so it’s a nonsense totalk of ‘doing social media’….
Social Media
Issue No. 2
It’s easy to get carried away with the ‘latest big thing’
Recruitment Company Issues?
• Need to focus on employers (& their needs)• Need to engage across an expanding network• Develop own branding and reputation, not intermediaries• Maximise linking value of social media• Maximise content reach• Avoid advertising empolyer clients to competition• Avoid ‘sharing’ between employer clients
Social Media Options
• Building links/traffic (in conjunction with SEO)• ‘Seeding’ online communities• Reputation-building• Use SM tools to develop an employer comms. platform• Monitoring comment/news/competitors
We’re here to help!