recuiting as marketing exercise
DESCRIPTION
Future of Talent Retreat 2014 presentation deck from Hunter Hastings, Jeff Saperstein, and Dart Lindsley.TRANSCRIPT
RECRUITING AS A MARKETING EXERCISE:DESIGNING
EXPERIENCES
Persuasive Communications
The evolution of marketing
Sales Persuasive Communications
Sales Persuasive Communications
StrategicGrowth
SalesPersuasive Communi
cations
StrategicGrowth
ExperienceDesign
6
Innovate
CVC Group, LLC
Deeply understand the customer experience
Fit in and contribute to existing service system
Co-create a new service value proposition
Co-create, co-develop, co-evolve, co-elevate
Specialization + Integration
Glo-Mo-So Service Platform
Run
Transform
Agile Resource Allocation
Multi-Sided Metrics
Customer
Provider
AuthoritiesCom
petit
or
ASSE
SSRE
SPO
ND
The Service Thinking Model
Empathetic Design of the Recruitment Service
CandidateExperience Design
Hiring ManagerExperience
Design
Employee Experience Design
Exercise: what would constitute LEVEL 5 for a recruiting experience design