Red BullGives you wings

Facts

• Red Bull GmbH (Ltd.)• Founded in 1987– Dietrich Mateschitz

• Fuschl am See, Austria

FACTS

History

Products

Ingredients

Finance

Marketing

Facts

• Outsourcing – Production and filling can– Rauch Fruchtsäfte (Vorarlberg)

• Japan– country of origin– Second worldwar– improve performance of pilotes

FACTS

History

Products

Ingredients

Finance

Marketing

History

• Dietrich Mateschitz holiday in Thailand (Krating Daeng)• Reduces Jetlag

1982

• Foundation Red Bull GmbH

1984

• First foreign market = Hungary

1992

• Market entry USA

1997

• Red Bull Stratos

2012

Facts

HISTORY

Products

Ingredients

Finance

Marketing

ProductsFacts

History

PRODUCTS

Ingredients

Finance

Marketing

• Red Bull Energy Drink• Red Bull Sugarfree• Red Bull Editions• Red Bull Coke

IngredientsFacts

History

Products

INGREDIENTS

Finance

Marketing

Ingredient Benefit

Sugar Energizes your body

Taurine Increases endurance

Glucoronolactone Aids in detoxifying waste in body

Caffeine Improves reaction time

B vitamins Aids in reducing tiredness and fatigue

Water

Financial part (2014)Facts

History

Products

Ingredients

FINANCE

Marketing

• 167 countries• 5,1 billion Euros revenue• 10,410 employees• Shares:– 51 % Yoyidhya– 49 % Dietrich Mateschitz

• Market share (2011)– Highest selling energy drink in the world– Germany: 26%– USA: 43%

Financial part (2014)Facts

History

Products

Ingredients

FINANCE

Marketing

MarketingFacts

History

Products

Ingredients

Finance

MARKETING

• Unique marketing concept• Extreme sports– Red Bull Stratos– Motocross– Wings for Live Run– Skydiving– Soccer teams– Red Bull Air Race

MarketingFacts

History

Products

Ingredients

Finance

MARKETING

• Hangar 7– Historical airplanes, Formula 1,

helicopters– Restaurant, Bars, Outdoor Lounge– Event area

Thank you for your attention

Bianca Schönauer, MA4N0211