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RED BULL MEDIA HOUSE TECHNOLOGY SOARS AHEAD OF THE CURVE WITH X.NEWS™ Technology sector developments are accelerating to Formula 1 speed. New innovations arrive every day. All over the world this forces technologists, and business and technology managers, to keep up to date more effectively than ever before. In the past, the way to stay in touch was to visit technology trade shows; but now you have to constantly keep your finger on the pulse of tech-nology in order to discover new developments and opportunities early on – and to know when a trend runs out of steam.

In principle the internet and social media are the ideal places for technology scouts to research, but it is a massive effort to keep a constant eye on so many different sources. That’s why the Red Bull Media House CTO Department have been looking for a tool that would allow them to research everything they need - from the web, social media and agencies - at a glance, and in a single interface. They also wanted to be able to set filters and have alert functions to notify their team when something important happens in the global market.

And that’s why Red Bull Media House Technology have now adopted x.news™.

x.news™ offers precisely what they need: an ear to the ground so they always know what is going on in the global technology sector.

x.news™ follows and pre-sorts many different sources and is the perfect solution for alerting and presentation.

Andreas Gall, Red Bull Media House CTO, says: “From now on my team will be able to save a great deal of time - with the help of x.news™ - when it comes to keeping on top of technology trends. Armed with

the latest information they can focus better on preparing recommendations and action plans for our management. This tool takes the effort out of monotonous research and request tasks, allow-ing us to concentrate fully on the expert work of spotting and assessing new technologies.”

x.news information technology gmbh · Media Str. 8 · 7423 Pinkafeld · Austria · phone +43 3357 42528 · www.x-news.eu

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