Red RobinOperation: Burgers & Brews

Goal: Give the Red Robin guest the permission to drink beer

Menu & Marketing

Innovation Beer Milkshakes Beer Cocktails

Layout New Photography New Copy

Burger & Beer Pairings Blue Moon Beer Pairing Dinner Team Member Pairing Guide

Messaging Bar Atmosphere Custom Craft Beer Artwork Back Bar Display – Bottle Beer 21+ Only

Variety Mandated Minimum of 18 bottle beers Unchained Managers to explore local/regional options

Quality & TrainingDraught Quality Assessment Strategy Manager Training Partnership with Design for NRO’s

Training Bartender rehire/fire strategy Expanded team member knowledge base Formalized team member tastings