In addition to our award winning biscuits, our Rich Fruit Cakes are all hand made, using fresh fruit,

real eggs and British butter. Wrapped in Gold, these cakes look and taste luxurious! Our Wye Valley

Beer cake is a great example of how tasty they are! Made with local Beer, our Wye Valley Beer cake

won 3 gold stars at the Great Taste Awards.

We have a variety of Rich Fruit Cakes available, including:

Ginger Wine Fruit Cake

Rich Sultana & Cherry Cake

Rich Tropical Fruit Cake

Traditional Rich Fruit Cake

Wye Valley Beer Cake

Great Great BRITISHBRITISH SnacksSnacks

Mr TROTTERS’s Crisps and Pork Crackling

Our home grown potatoes are sliced with their skins on and batch cooked in our

award winning rapeseed oil. Rapeseed oil contains 35% less saturated fat than sun-

flower oil:

Mature Chedder & Red Onion

Sea Salt & Black Pepper

Sea Salt & Apple balsamic Vinegar

Sea Salt

Unsalted

Jalapeno

JUST CRISPS

Our Boxed Mini Bites are snack sized versions of our famous biscuits. Made with the same quality ingredients and packaged in a

stunning carton, our Mini Bites both taste and look great.

Below are the current flavours available in our Boxed Mini-Bites range:

All Butter, Chocolate Orange, Fruity Oat, Lemon & Coconut, Spicy Oat, Shortbread, Rocky Road, and Ginger

Mr Trotter's Great British Pork Crack-ling is unlike all other pork scratchings. Made from 100% British pork & using no MSG, it tastes, looks & crunches better.

With a range of complementary British crisps as well, these snacks are on sale in London’s greatest stores

including Selfridges, Fortnum & Ma-sons, and Harvey Nicols.

Based in Staffordshire in the Heart of England,

Kitchens Fine Food offer a fantastic range of Artisan

products made with the finest ingredients.

Everything we make is made, jarred and labeled by

hand in small batches to ensure our products are of

the highest quality and flavour. There are no artifi-

cial ingredients in anything we make, just maximum

flavour.

Inspired by the British summer, our latest flavour

jam is made with the finest Strawberries and classic

British drink PIMMS.

THE KITCHENS FINE FOOD CO.

Chutneys

Jams

Pickles and Relishes

Award winning luxury chocolate with a difference, founded by Louis Barnett, a young British chocolatier.

Our ethically sourced chocolate bars, have distinct and exciting flavours including, Milk Chocolate &

Lime, Milk Chocolate with Strawberry & Vanilla, White Chocolate with Lemon, and Dark Chocolate with

Chilli amongst others.

Our success is based on the quality and taste of our products. Made using NO palm oil, NO artificial fla-

vours, colours or additives - it’s not what we put in our chocolate, it’s what we leave out that makes it so

special.

The Ludlow Cake Company was founded from a passion for cake. Whether that’s

elevenses, afternoon tea, or friends and family visiting, cake is an essential part of

the occasion. The simple pleasure of serving and enjoying still-warm home-baked

cakes is unbeatable. Inspired by a host of cookery programmes, Brits are keen to

try their hand at baking and serving home-made cakes. The Ludlow Cake Compa-

ny cake mix kits provide not only the cake mix, the fruit and the flavours, but the

cake baking case too for those who need a little help with the ingredients and

method. Within the hour you can have a ready-to-eat good-sized traditional

loaf cake to serve up to 12. The recipes were created by leading chef Jean

Bourdeau.

Sister company Ludlow Nuts produces some of the

finest healthy snacks around with Cereal Bars with

wholegrain cereal, nuts, muesli and granola.

Wenlock Spring is just as nature intended; the water is

naturally filtered as it emerges through the geologically fa-

mous Wenlock Edge, providing refreshing water with a unique

blend of minerals and a delicately sweet taste.

The Wenlock spring has been in constant use since

the eleventh century and still supplies an ancient manor house

which belonged to Wenlock Priory at the time of Domesday.

Red Step Marketing Ltd

UK Operations, 1st Floor, 22 Dogpole

Shrewsbury, United Kingdom, SY1 3ES

Phone: +44 1743 588160

Skype: redstepmarketing

Fax: +44 872 115 3288

Email: HEFF@redstepmarketing.com

www.redstepmarketing.com

www.HEFF.co.uk

HEART of ENGLAND fine foods (HEFF) is the

lead organisation for specialty food and

drink businesses in the heart of England. We

have fifteen years experience working with

small to medium sized businesses helping

them to enter new markets in the retail and

food service sectors.

We have partnered with Red Step Mar-

keting, an international marketing consul-

tancy to support our members to export

into the Chinese Market. Red Step Mar-

keting have 7 years experience of import

and export trade with China, including

mandarin language skills, branding and

digital marketing.

HEFF & RED STEP MARKETING: WORKING IN PARTNERSHIP

Our producers:

All the food and drink businesses we

work with are members of HEFF, which

gives you the buyer, confidence in the

safety, quality and availability of our

products. Our businesses are small, fami-

ly owned, passionate and proud of the

food and drink they produce. Businesses

who work with us have to be accredited

to the HEFF Hygiene and Food Safety

Standard.

Our products:

With such a wealth of food and drink

being produced in the heart of England

we have divided products into the fol-

lowing categories to make sourcing our

region’s FABULOUS food and drink even

easier!

Bakery and Confectionery

Preserves, Honey and Sweet Sauces

Cheese and Dairy

Chutneys and Pickles

Savoury Sauces, Oils and Spices

Beverages

Fish

Meat, Poultry and Game

We also specialise in gift hampers from

the heart of England.

Prices set are set by our members not

us: HEFF is a not for profit organisation

working to maintain sustainable trade

opportunities via our work for our pro-

ducers.

The team at Ashbourne foods are passionate about developing

great tasting products that really are best in class in terms of taste.

They supply a range of premium quality, all ambient, wrapped

products which have BRC accreditations and great shelf lives.

The Sugar n Spice range offers top quality Bakery Slices, Cakes,

Muffins, Cup Cakes and Biscuits all in eye catching packaging.

The naturally delicious range of healthy eating cereal bars are

additive and preservative free with no E numbers! They are dairy

free and are approved by The Vegetarian Society.