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(RED) case study from book EXPLORING STRATEGY 9th

TRANSCRIPT

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Shaper of society(Social and Market change)

Enlightened self-interest

(Sound business sense)"... it also unlocks new ways for us to do business better.“

Enlightened self-interest

(Sound business sense)"... more to alleviate poverty than

any well-intention anti-poverty campaign."

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VIEW OF THE STAKEHOLDERS

•Economic stakeholdershelping to keep prices down and

generating profit, new customers

•Social stakeholdersHelp society and have a good image

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OUR VIEW

Pros

• good idea how to help developing countries

• want to make difference

Cons

• but it is not-sustainable  and not long-term profitable

• lots of money lost in advertisement 

• abuse idea to make profit

Recommendations

• cut expanses on advertising

• not just send money but make real “difference“ (build, improve, change)

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THANK YOU