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DESCRIPTION
(RED) case study from book EXPLORING STRATEGY 9thTRANSCRIPT
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(RED)
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Shaper of society(Social and Market change)
Enlightened self-interest
(Sound business sense)"... it also unlocks new ways for us to do business better.“
Enlightened self-interest
(Sound business sense)"... more to alleviate poverty than
any well-intention anti-poverty campaign."
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VIEW OF THE STAKEHOLDERS
•Economic stakeholdershelping to keep prices down and
generating profit, new customers
•Social stakeholdersHelp society and have a good image
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OUR VIEW
Pros
• good idea how to help developing countries
• want to make difference
Cons
• but it is not-sustainable and not long-term profitable
• lots of money lost in advertisement
• abuse idea to make profit
Recommendations
• cut expanses on advertising
• not just send money but make real “difference“ (build, improve, change)
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THANK YOU