reddit final
TRANSCRIPT
REDDIT:THE FRONT PAGE OF THE INTERNET
GROUP FOUR PRESENTATIONDATE: 23/03/2015
FT154030 PAVITRA [email protected] 9986390381
FT151037 SAMPITA [email protected] +91-9884881604
FT151015 TONY RICHARDS [email protected] 9958104537
FT153076 SANKAR A [email protected] 8807689349
FT151046 RANJEET [email protected]
7200375169
FT152040 SHREYTI [email protected] 9176659407
FT151045 PRACHI [email protected] +91-8095575259
FT152013 NIRMAL RAJ [email protected] 9994757596
FT151086 JYOTHISH JAYAN [email protected]
+91-9495382737
FT151066 ARJUN [email protected] +91-9962077128
REDDIT:THE FRONT PAGE OF THE INTERNETGROUP # 4
PAVITRA ANAJI TONY RICHARDS C NIRMAL RAJ SELVARAJU
SHREYTI GARG PRACHI GUPTA
JYOTHISH JAYAN V RANJEET MATHEW SANKAR A KAMATH SAMPITA DEY ARJUN NAMBIAR
Free speech culture with less moderationStrong culture of free speech. Very few rules about the types of content posted has led to attempts of some quasi-legal or piracy activities off late forcing the Reddit team to moderate it and ban a few subreddits
Posts and Comments form Content The comments & the discussion form an important part of the content.
IAmA and AMA Ask Me Anything is popular way a lot of celebrities have used to reach out to fans and the public
Posts from the world over: not location specific ‘Hot Algorithm‘ for news feed
Relies only on a unique algorithm (hot algorithm, based on Wilson’s Score interval) that relies on Time posted and number of up and down votes to place the item on a news feed.
Majority Users : 59% Male Majority age : 18-29 yrs Major population : USA (68%), UK (10%), Canada,
Australia, others Major topics : Fluctuates from Programming and
Politics (2006-08) to Pics, askreddit, funny (2013) i.e. From Programmers and Students in 2006 – 2008
to a wider demographic rrecently
USPs of REDDIT DEMOGRAPHICS
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Best facts about Reddit
Most important Feature : Selectivity of the impressions you gain. Automatically segmented markets connecting the user with like-minded individuals.
This makes segmentation of customers a cake walk and to rightly target the consumers without wastage of money.
Traffic in Reddit-12,000 subreddits with at least 100 followers
*15M unique page views per month*8,000 page subscriptions per day
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How brands can use Reddit:
Target customers who love to share, and are passionate for such shared topics through Content sharing. All othersocial media restrict contents, only 0.5 % content actually exposed. Reddit promotes original contents
Hold contests- Create customer Engagement by asking customers to submit photos, videos, or other content tocompete for a prize.
Start discussions with customers about current events- Engages and monitors customers’ feelings about importantissues.
Features such as: Free content sharing in the form of subreddits, direct SEO content shared.
Multi- subreddit categorization- This is beneficial because it allows brands to manage and maintain allsubreddits that matter to them and their business.
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Reddit Ads- Anyone can start a campaign unlike Facebook- very good for the new Small-Medium scalecompanies, banner ads looks very purposeful in reddit.
Ask Me Anything (AMA)- This lets customers post questions and then answer as many questions as possible.Customers appreciate transparency, trust building as they get to know the people behind the company. Exampleof a campaign is
“I am the owner of a pizza company looking to make the best pizza sauce, as me anything!”Here the brand creates an open a forum where people can go and ask questions about what makes the bestpizza sauce and even submit their own ideas and/or recipes.
Efficient mechanism for taking customer feedback- Customers can submit complaints to a subreddit and thecomplaints that affect other customers will naturally rise to the top. On top of being a super efficient method offiltering customer feedback, a subreddit is also a great place for company representatives to respond to problems.
Ask customers anything- the company can ask the customer for his/her feedback, similar to a survey where the bestresponses are voted to the top.
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Example of a campaign between Amazon and Flipkart–
Reddit Started A Twitter War Between Flipkart And Amazon. Amazon Nails It With A Witty Comeback!
http://www.scoopwhoop.com/inothernews/amazon-comeback/
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Two guys thought of designing a new voice chat program for gamers For feed back they went to largest gaming subreddits around, the League Of Legends with over 400k users The post received 4,694 upvotes and 1137 comments. These comments and the discussions generated invaluable customer research directly from the target market. Now, this product isn’t built yet, but those guys generated over 6,000 subscribers to their email list.
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Arnold Schwarzenegger asking support for after school programshttps://www.youtube.com/watch?v=xv3F2WVk6oI
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To promote the new Nissan Versa as the first car ever to be sold on Amazon, Nissan USA utilized a reddit Sponsored Headline to ask the question, “If you could buy anything on Amazon, what would it be?”.
Comments came flooding in at a rate faster than anyone could have expected, ranging from serious (new boots, beanbag chair) to ridiculous (horse mask).
Then Nissan went through the comments and started buying users the gifts they mentioned. Within hours of topping the front page, the story of Nissan/Amazon partnership showed up across more than 150
articles in 30 countries.
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IAMA: A. R Rahman interviewhttp://www.reddit.com/r/IAmA/comments/25zed8/i_am_academy_award_winning_composer_ar_rahman_ask
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Focus on adding value. Be relevant. Produce and promote awesome content. Find the *right* community — it makes all the
difference. Respect the community when sourcing content Remember that reddit’s communities belong to their
members Engage with transparency. Offer Reddit exclusives
Follow and be respectful of the subreddits posting rules.
Read carefully and be considerate before posting. Posting at the right time is important. Most importantly make sure your post is not spammy. Engage with your post, especially in the comments
section of the thread. Use a clear or catchy title for your post. Make sure your post links to a trusted site or URL link.
Best practices Best practices
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Overly promotional or advertising-focused contents.
Choosing a wrong subreddit.
Posting from the same URL repeatedly.
Avoiding tough questions and taking hours to respond in AMA.
Posting generic responses to questions.
Astroturfing: Nissan’s Reddit PR disaster.
Woody Harrelson's attempt to promote his movie ‘Rampart’ on Reddit went terribly wrong.
The Epic Amy’s Bakery Meltdown.
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The governments of some countries have started using social networking sites to communicate with citizens. In Iran, political candidate Hooshang Amirahmadi has taken to Reddit, answering questions from all over the world.
Reddit’s efforts to protect a free and open internet were appreciated by the President of the United States.
Reddit appears to be taking mobile more seriously, having launched a standalone AMA app and then acquired alien blue app for ios.
Reddit is considered as the most engaging advertising platform on the internet.
Reddit will live and die by its users so being sensitive to its customer base will be key to its future in a monetised climate.
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1. In future brands will be more attracted to subredditsand having a native ad at the top would give it a chance to generate conversation to drive a high level of engagement.
2. Reddit’s co-founder Alexis Ohanian just recently stated that they will continue selling premium memberships to try to reach the black.
1. Sceptical that brands will be attracted to Reddit users due to the anonymous façade that large swathes of its user base like to maintain, brands want to have a real relationship with their customers.
2. Reddit has to keep from the temptation of turning it into a corporate cash cow. Reddit could eventually find itself in a situation similar to Digg’s as sites like Facebook and Twitter become even more popular for sharing news. It’s not “super mainstream consumer yet.”
Reddit’s Views Analyst’s Views
