Eloqua Siebel

Marketing

Responsys

Oracle

Sales Cloud

Pre-built Web Services in Siebel Loyalty for Integration – Real Time and Batch Processes

Eloqua – Siebel Integration

Oracle Customer Hub OBIEE, Oracle Advanced Analytics

RightNow Siebel Loyalty

Clienteling

SRM

Marketing Sales Service Loyalty Social &

Mobility

Partner Management

WEBCHANNEL SALESDIRECT SALES

FIELD SERVICE KIOSK CONTACT CENTER

eCOMMERCE IN STORE

SOCIALeMAILMOBILE

REDEFINE CUSTOMER EXPERIENCE with ITC INFOTECHPartner of choice for Oracle CX Cloud

The customer is being rediscovered giving rise to the need for a defined and actionable enterprise customer

experience strategy that drives a renewed focus on customer acquisition, retention and delight.

Each and every customer interaction delivers a brand experience, and with ITC Infotech’s services & solutions

for Marketing, Loyalty, Sales & Service, you can ensure your most profitable customers stay loyal.

An integrated approach to enable exceptional Customer Experience

ITC INFOTECH’S CX TRANSFORMATION FRAMEWORKITC Infotech helps various consumer facing ITC Infotech also partner’s with companies to

businesses (airlines, retail & packaged goods, execute CX ser v ices l ike Campaign

hospitality) establish & transform their Management, Loyalty Management, SVoC

Customer Experience (CX) initiatives right from (Single view of Customer), BI& helps businesses

creating the CX Strategy &Roadmap design by offer true omni-channel customer experience

incorporating key CX design tools like by providing mobility based solutions like m-

Customer Journey Map (CJM) to implementing commerce, loyalty &Clienteleing applications.

technology solutions & creating a single source

of truth for all customer interactions & defining

value generated from insights.

As a leading Oracle Partner, ITC Infotech brings in vast experience and expertise to help you adopt &

leverage Oracle technologies.

ITC Infotech’s Solutions on Oracle CX Technologies, Across Industries

Use

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Sales & Marketing

Oracle Marketing Cloud

Social Media

Service Management/

Call Center

Operations Team

Product/Category Mgmt/Revenue

Mgmt Team

RADAR/ Monito for Socila Media

Monitoring / Analytics

E-Mail/SMS

Website Mobile

Customer Portal Customer Mobisite

Customer App

Clienteling

Loyalty site

Service site

ITC Infotech’s Pre-configured Trade Promotion, Claims, Settlements, Optimization & Analytics Services

Loyalty Analytics ++ - Extended Dashboards/ Reports for Airlines Loyalty

Integrators with Airlines RES System, POS systems, PMS systems, etc.

Oracle Social Cloud

Oracle Service Cloud

OracleCommerce ATG

Oracle Retail ORPOS

Siebel CRM Oracle Loyalty

MICROS

ITC Infotech’s IP Solutions

CVM For Retail

OADM ++ -Extended Airlines data model with operational & analytical reports on EXADATA

CVM For Airline & Hospitality

Customer Analytics

OBIEE

Customer Datamart

B2C

Retail AcceleratorPLUM - Retail Loyalty Accelerator

SimpliFlyer - Airline Loyalty Accelerator

ATiBodh,

PaTRONE,

iPLUM

Open UI/UX Innovations

Sales & Marketing

Sales & Marketing

Oracle Sales Cloud

Oracle Customer Hub

Customer Value Mgmt.

(CVM)

Siebel Trade Promotion Mgmt

B2B

Oracle Sales Cloud

EASI: Siebel-Eloqua Cloud Connector

ITC Infotech IP solutions

CUSTOMER VALUE MANAGEMENT (CVM)ITC Infotech’s Customer Value Management Customer Value Management is a closed loop

Service and Single View of Customer (SVoC) course corrected process with a focus to

Solutions addresses the challenges arising from enhance knowledge about the customer

lack of cleansed customer master data, lack of through analytical methods, aimed at

single source of truth, cost prohibitive analytics, driving/influencing customer behavior.

infrastructure overheads, limited campaign

management capabilities, lack of Marketing BI

and lack of campaign ROI metrics and

evaluation.

! Cleanse, Integrate & Analyze Sales

Transaction Data

! Identify basic Customer Attributes

! Analyze Campaign period

Transaction data

! Calculate Baseline sales, Sales Lift

! Analyze performance & learning

! Configure Campaign

! Execute Campaigns through

Campaign Mgmt Tool & Partners

! Macro Segmentation (Needs,

Behaviour, Price sensitivity etc)

! Macro Segmentation & Insight

Generation (Inside Out-Outside In)

! Identifying Value unlocking

opportunities

! Campaign Strategy (Themes)

! Campaign Planning

! Campaign Content & Brief

Development

Analyze Data

Generate Insights

Identify Opportunities of Campaign

Define Design &Create Campaigns

Execute Campaigns

Evaluate Campaigns

1

2

3

4

5

6

Closed Loop

CVM Process

1 2

3 45 6

ORACLE MARKETING CLOUDWith ITC Infotech, you can synergize Enterprise CRM with Digital Marketing Automation, to create a

truly modern marketing system, through Oracle Marketing Cloud – the only Modern Marketing

solution with integrated marketing automation, content marketing, and social relationship

marketing.

EASI

ITC Infotech offers flexible pricing models &

packages for Eloqua&EASI Connector, to meet

varied requirements:

Packages:

Simplify your Enterprise Marketing Automation ! Combo: Eloqua Implementation Services

requirementswith EASI Connector

Leverage the power of Eloqua Marketing ! On its own: EASI Connector Only

Automation in an existing Siebel account by ITC Infotech’s Pricing Models for Marketing using EASI, an Integration solution built by ITC Automation:Infotech between Eloqua and Siebel. ITC

Infotech provides services for Seibel Eloqua ! Bronze, for accelerated ROI: (Timeline: 3-4 weeks)

integration, to enable a single, integrated and ! Silver, for multi-wave campaign management highly personalized CX lifecycle. Leverage ITC

& Multi-attribute segmentation: (Timeline: Infotech’s Cloud Connector for Eloqua and 10-12 weeks)Siebel Integration – EASI.

! Gold, for comprehensive multi-channel campaign EASI is endorsed by Oracle Siebel and Oracle management: (Timeline: 16-20 weeks)Eloqua Product team.

ITC Infotech’s EASI Migration model helps

accelerates adoption, through Assessment,

Planning, Implementation Support and

ongoing Improvements via steady state

optimized data-driven Marketing Programs.

ORACLE SALES CLOUDOracle Sales Cloud helps Sales Management ITC Infotech’s Trade Promotions Management Teams across industries in planning, Solution for CG on Oracle Sales Cloud:prospecting, collaborating and effective sales

Powered by over 14 years of successful global closures. Oracle Sales Cloud helps customers implementations and contribution towards improve productivity, Sales Force Automation, CRM product roadmap with deep domain and most importantly “Any Where-Any Time” expertise, ITC Infotech has launched the leading ease of use. The embedded analytics and real edge Oracle Sales Cloud for the next wave of time reporting provides complete business sales for ceautomation.insights to the Sales Management team thus

transforming the application as decision ITC Infotech’s pre-configured, light weight and support system rather than just a sales utility quick start Trade Promotions Management application. solution on Oracle Sales Cloud helps customers

plan, execute and optimize your investments to

influence the bottom-line. It enables access to

intuitive, actionable and consistent data for

Promotions Planning and Analysis.

Integrated Sales & Marketing platform for Key Benefits:the Travel industry: ITC Infotech’s solution

! Streamlined, intelligent promotion planning powered by Oracle Sales Cloud enables

processmanagement of Sales, Marketing & Service

functionalities, with pre-built configurations ! Customer centric joint business planning and bringing down the implementation time.intelligent calendaring

ITC Infotech’s Cloud hosted Comprehensive ! Hosted solution so Zero CapexTrade Management (CTM) Solution: ITC

! Pay –as-you-use ModelInfotech is an Oracle global Business Process

Services partner for offering the CTM solution ! Visual workflowto the Consumer Goods industry worldwide. ITC

! Complete – Integrated Security, Database Infotech will make the CTM solution available in

access and powered by Oracle Web Logic Serverthe cloud with hosted Exadata, Exalytics and

Exalogic hardware, managed technical services ! Faster Time to Market (8 Weeks) - with ITC and business services, all on a subscription-Infotech’s Accelerators and robust templates helpbased pricing model.

>Reduced cycle times to build and deploy

PLAN EXECUTE OPTIMIZE

Anywhere, Anytime

Reliability

Holistic Business Insight

Lower TCO

Pay As you Go

No Maintenance Scalability

Rapid Deployment

Zero Downtime

Align Optimize Acelerate

Itc Infotech's Trade Management on Cloud

ORACLE SERVICE CLOUDTo thrive in today's customer empowered With ITC Infotech, customers can reduce costs

environment, brands need to deliver the best by enabling increased customer Self Service

customer experiences when, where and how and reducing inbound calls. This is driven by

customers want it. ITC Infotech helps customers developing a better & more comprehensive

integrate Oracle Service Cloud into their understanding of the end-customer, and

existing Web, Social and Contact Center combining multi-channel customer data with

experiences for a unified, cross-channel service the company’s internal customer insights to

solution in the Cloud, enabling organizations to create a 360° view.

increase sales and adoption, build trust and ITC Infotech also helps in empowering after-

strengthen relationships, and reduce costs and sales and service teams to deliver greater

effort.service profitability, and better manage

! Gain unified customer insight across channels customer demand by empowering teams with

real-time, relevant information.! Empower employees with knowledge and tools

! Adapt your business at cloud speed to deliver

the very best service

SELECT CASE STUDY SNAPSHOTS

Success delivered

! Customer Experience Transformation for a

Health & Wellness retailer with over 750

stores across UK

! Customer Experience Transformation for a

leading Asian carrier

! POS & loyalty backend integration enhances

customer experience for a US$ 4.7 billion

retail group

! Enhancing end-user experience for one of

the world's oldest operating airlines

! Trade Promotion Management for a US

based leading Household Consumer

Products

! Open UI/UX transformation global leader in

protection solutions

ITC Infotech: Partner of Choice for Oracle Technologies

Industry recognitions

! ITC Infotech is mentioned in Forrester Research

reporttitled: “The New Breed of Oracle Services

Partner”. This report mentions ITC Infotech

among Leading Oracle Services Providers

globally. The report also cites ITC Infotech has a

strong choice for Oracle projects in airlines,

retail, and CPG.

! ITC Infotech is featured in research report by

Gartner Inc., titled: “Vendor Panorama for

Trade Promotion Management in Consumer

Goods, 2014”.This report highlight’s ITC

Infotech’s ability to deliver against industry

requirements and recognizes ITC Infotech’s

unique positioning: “consulting firm,

outsourcer and TPM/TPO software company

puts it in a rather unique category”.

About ITC InfotechITC Infotech is Oracle’s leading Cloud and CX partner,

with deep expertise across Oracle technologies. ITC

Infotech end-to-end services are powered by rich

experience across Oracle's current and next-

generation CRM, BI & Middleware, an Oracle co-

development partnership and a dedicated "Oracle

Industry Solutions Center-of-Excellence". Forrester

Research, an independent technology and market

research company, has mentioned ITC Infotech in their

report featuring leading Oracle services providers.

ITC Infotech is a global IT services &solutions company,

and a fully owned subsidiary of US$ 7 bn ITC Ltd, one of

India’s largest diversified conglomerates.

Fo r more in fo rmat ion , p l ease wr i te to :

contact.us@itcinfotech.com | www.itcinfotech.com

GLOBAL SNAPSHOT

7 development

centers globally

Offices in

15 Countries

Client

engagements in

35 countries

24*7 Operations

Over

250 Customers

85 Customers are

Fortune 500 Companies

of the Top 10 Customers -

with us for over 6 years

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