redefining social network services

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Redefining Social Network Redefining Social Network Services Services A Solution to Personal Information and Knowledge Management A Solution to Personal Information and Knowledge Management Tingting Jiang, Daqing He Tingting Jiang, Daqing He School of Information Sciences School of Information Sciences University of Pittsburgh University of Pittsburgh

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Web Intelligence and Intelligent Agent Technology 2007

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Page 1: Redefining social network services

Redefining Social Network Redefining Social Network ServicesServicesA Solution to Personal Information and Knowledge A Solution to Personal Information and Knowledge

ManagementManagement

Tingting Jiang, Daqing HeTingting Jiang, Daqing HeSchool of Information SciencesSchool of Information Sciences

University of PittsburghUniversity of Pittsburgh

Page 2: Redefining social network services

Research QuestionsResearch Questions

1.Why redefine social network services (SNS)?

2.Why redefinition involves personal information and knowledge management (PIKM)?

3.How to design PIKM-oriented SNS?

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 1 PAGE 1

Page 3: Redefining social network services

Social NetworkingSocial Networking

Publicity of social circles

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 2 PAGE 2

Page 4: Redefining social network services

Defects of Social NetworksDefects of Social Networks

•Distrust – decreasing relationship quality

•Fragmentation – maintenance burden

•Duplication – collective migration

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 3 PAGE 3

Page 5: Redefining social network services

Research QuestionsResearch Questions

1.Why redefine social network services (SNS)?

2.Why redefinition involves personal information and knowledge management (PIKM)?

3.How to design PIKM-oriented SNS?

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 1 PAGE 1

Page 6: Redefining social network services

Pop-up ConceptsPop-up Concepts

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 4 PAGE 4

relationshiprelationship

peoplepeople

technologytechnology

social networksocial network

communicationcommunication

intellectual capitalintellectual capital

informationinformation

knowledgeknowledge

individualindividual

PIKMPIKM SNSSNS

Page 7: Redefining social network services

Concepts OrganizedConcepts Organized

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 5 PAGE 5

PIKMPIKM

exchangexchangee

consumpticonsumptionon

individualindividual

informationinformation

knowledgeknowledgeintellectual capitalintellectual capital

peoplepeople relationshiprelationship communicationcommunication

social networksocial network

SNSSNS technologytechnology

Page 8: Redefining social network services

Personal Information and KnowledgePersonal Information and Knowledge

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 6 PAGE 6

Personal Information

Personal Knowledge

Everyday Tasks

evidence guidance

Individual Intellectual Capital

Page 9: Redefining social network services

Seven PIKM PrinciplesSeven PIKM Principles

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 7 PAGE 7

PrinciplesPrinciples ProcessesProcesses

Accessing I & K

Browse, search, ask, learn…

Evaluating I & K

Question, test, confirm…

Organizing I & K

Categorize, index, file, integrate…

Analyzing I & K

Sense-making, hypothesize, identify…

Conveying I & K

Answer, present, publish…

Securing I & K Backup, encrypt…

Collaborating with I & K

Meet, share, communicate, co-work…

Page 10: Redefining social network services

PIKM FrameworkPIKM Framework

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 8 PAGE 8

The dynamics of PIKM and collaboration network

explicit----------

---tacit

explicit----------

---tacit

evaluating

organizing analyzing

securing

collaborating

collaborating

collaborating

accessing conveying

Page 11: Redefining social network services

SNS + PIKM: Win-WinSNS + PIKM: Win-Win

•SNS as PIKM tool

Cultivating relationships for collaboration

•PIKM as SNS goal

Strengthening trust in practical environment

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 9 PAGE 9

Page 12: Redefining social network services

Research QuestionsResearch Questions

1.Why redefine social network services (SNS)?

2.Why redefinition involves personal information and knowledge management (PIKM)?

3.How to design PIKM-oriented SNS?

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 1 PAGE 1

Personal Profile Collaboration Workspace Module

Knowledge Network of Practice

Platform Module

Page 13: Redefining social network services

An Initial Model - 1An Initial Model - 1

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 10 PAGE 10

Workspaces (W)

Collaborators-----------------Interaction

area-----------------Resources repository

-----------------Tools

Personal profile (P)

Virtual identitiesIntellectual repository

Social network

Page 14: Redefining social network services

An Initial Model - 2An Initial Model - 2

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 11 PAGE 11

P

P

P

P

P

P

W

W

W

W

W W

WWP

evaluating organizing analyzing securingaccessing conveyingcollaborating

search engine, email, Web…

collaborative filtering, user rating…

blogging, bookmarks,database…

spreadsheets,visualizations…

passwords,firewalls…

presentations,HTML…

social networking…

Knowledge network of practice

Platform

Page 15: Redefining social network services

Thank you!