REDEFINING SUCCESS How to Take Charge of Your Career

Anna S. E. Lundberg@annaselundberg

Inneco December 2016

Anna who?

• Marketing career at Procter & Gamble

• Business and marketing consulting

• Career coaching and management training

Redefine success and take charge of your career!

• What is ‘success’?

• A bit of a history lesson

• A changing environment

• 5 ways to take charge of your career

• Taking that one step…

ponos from Latin poena: ‘pain, torment’

By 2025, 3 out of 4 workers globally will be Millennials

• The largest generation of our planet

• The most educated generation in history

• More than half want to start a business or have already started one

• 89% would prefer to choose when and where they work

• Average tenure is 2 years

Source: https://www.aabacosmallbusiness.com/advisor/22-shocking-stats-millennials-help-chart-tomorrow-change-112531305.html

What drives job satisfaction?

#1

#2

#3

The new environment in which we operate

• Industry disruption from outsiders e.g. Uber, Airbnb

• Industry disruption via technology e.g. AI, self-driving cars, 3D printing

• 70-80% of jobs will disappear in the next 20 years

• By 2020, 70% of all humans will own a smart phone

• Our average lifespan is increasing

Source: https://thecoverage.my/lifestyle/will-amazed-guy-speaks-changing-times-technology-society/

5 ways to take charge of your career

1. Decide on your personal definition of ‘success’

2. Think projects vs the conventional career path

3. Take responsibility for your own training and development

4. Build your personal brand online

5. Grow and nurture your network

5 ways to take charge of your career

1. Decide on your personal definition of ‘success’

2. Think projects vs the conventional career path

3. Take responsibility for your own training & development

4. Build your personal brand online

5. Grow and nurture your network

#1 #2 #3 #4 #5

The #1 regret of the dying?“I wish I'd had the courage to live a life true to myself, not the life others expected of me.”

Anna S. E. Lundberg@annaselundbergannaselundberg.com